Drambuie is celebrating winning two Gold Medals in the prestigious Drinks International Travel Retail Excellence Awards (that’s quite a mouthful!) at Travel Retail Masters (TFWA) in Cannes for its new innovative addition to its Travel Retail range – Drambuie 15 year old.
Drambuie 15 was awarded Gold Medals in two of the most sought after categories, Best Drinks Launch at TFWA Cannes 2010 and Best Drinks Launch of the Year.
Success in the high-status awards follows last year’s Gold Medal, also in the Best Drinks Launch at TFWA category, for Drambuie’s premium Travel Retail exclusive The Royal Legacy of 1745.
In addition, Drambuie 15 received Silver Medal recognition from both The Spirits Business Travel Retail Awards and Travel Retail Masters Awards, winning medals in the Best Travel Retail Liqueur and Best Liqueur categories 2010 respectively.
Designed to appeal to Malt Whisky drinkers, Drambuie 15 is a connoisseur expression of Drambuie, drawn from the company’s finest selection of 15 Year Old Speyside Malts. Selected for their soft, complex fragrance and flavour, the rare Speyside Malts ideally complement and balance the herbs and spicy aromas of Drambuie’s famed secret recipe.
DRAMBUIE 15 Tasting Notes
SERVE: To sip and savour, neat or over ice.
NOSE: Drambuie aromatic citrus spice, overlaid with fragrant grassy and butterscotch notes – characteristic of aged Speyside Malt.
FLAVOUR: Velvet soft mouthfeel – fragrant citrus lemongrass tang gives way to complex warming malty notes of butterscotch, berries and heather.
FINISH: Shortbread, fresh herbal notes and the unmistakable long afterglow of the Drambuie elixir.
History of DRAMBUIE
The elixir at the heart of DRAMBUIE was created more than 260 years ago exclusively for Prince Charles Edward Stuart of Scotland. It is a unique combination of aged Scotch whiskies, heather honey and a blend of herbs and spices – a recipe kept secret since 1745. In the late 19th century the drink became know as “an dram buidheach” – from the Gaelic the drink that satisfies, and was subsequently registered as Drambuie in 1893. The first commercial production of Drambuie took place in Edinburgh 1909, it became the first liqueur to be served in The House of Lords in 1916 and became popular internationally as it was taken abroad by the Scottish Regiments in the 2 world wars.