Look out for Glenfiddich’s new global advertising campaign – ‘One Day You Will’. It’s coming to your television, cinema, newspapers, magazines, glossy brochures and in-store advertising real soon.
This is all part of Glenfiddich’s strategy to strengthen its brand position as the world’s favourite single malt and retain its position as the category leader in the UK.
As opposed to ‘traditional’ single malt whisky advertising, the new campaign includes dramatic lifestyle and tasting notes accompanied by the line One Day You Will.
Get used to seeing this slogan. You will be seeing a lot of it!
As you can see from the images they show a refreshing take on the advertising we are used to seeing from a malt whisky distiller.
Included in the promotions are the delicate notes of the Glenfiddich 12 Year Old (pear and oak), the Glenfiddich 15 Year Old (honey and raisin) and the Glenfiddich 18 Year Old (baked apple and cinnamon – Yum!).
Watch out also for The Glenfiddich 12 Year Old who will also the star in a dramatically shot cinema ad which will run in November (hope the 12 Year Old wasn’t too much of a diva!)
The idea behind the campaign is to support www.glenfiddichexplorers.co.uk, which aims to identify, foster and celebrate the world’s most pioneering people, ideas and endeavours.
A nice touch is that the campaign will also support the launch of bursary programmes which will enable Glenfiddich consumers to turn their ambitions into reality.
So, it’s not just a case of ‘maybe’ with Glenfiddich … One Day You Will!