Online Retailer and Independent Bottler, Master Of Malt, is creating a new blended whisky with a difference.
It will be created entirely by impartial whisky industry bloggers.
The company has called upon the great and the good of the whisky industry, including names such as Whisky Magazine, Edinburgh Whisky Blog, CaskStrength.net and Whisky Cast to create their next blended malt.
And “We The People” get to decide which one we like!
Master Of Malt sent whisky blending kits to 10 prominent whisky bloggers.
Each blogger’s remit was simple: create the best blended whisky they could using the ingredients provided. All 10 of the bloggers’ recipes were then made up into sets of 3cl samples, and Master Of Malt is now calling upon us, the public, to vote on which of the recipes will be made into the brand’s next whisky.
“We’ve always known that some of the greatest palates and noses in the industry are held by the bloggers.” said Master of Malt’s Sales Director, Ben Ellefsen. “They know a simply incredible amount about their subject, and it seemed like an obvious step to get them involved in the creation of a whisky!”
Your Vote Counts!
To cast your vote, all you need to do is purchase a sample set containing each of the 10 bloggers’ blends. The sets are on sale for £29.95.
You can read more about the Bloggers’ Blend on Master Of Malt’s blog.