This month will see the appearance of Ballantine’s bold new-look bottle for its Finest expression aiming for an iconic, contemporary design that is true to the Ballantine’s Finest brand essence.
Peter Moore, Ballantine’s Global Brand Director, said: “The Ballantine’s Finest bottle has changed very little over the years, but we recognised a need for the look to be updated, given Ballantine’s credentials as a famous brand that leaves an impression. We wanted to ensure that our new design stayed true to our proud heritage and identified with our loyal customers, whilst also being seen as a contemporary, vibrant brand, and we’re delighted with the final result.
“The new bottle performed very well in consumer research tests within our key markets and outperformed our highest expectations. It was acknowledged by those tested as being confident and modern without losing its heritage and quality cues, so we hope that this and our exciting marketing activities will translate into further success for Ballantine’s and will continue to engage people across the world.”