Ballantine’s has partnered with legendary British DJ Pete Tong to launch Ballantine’s Soundtrack of You – a global competition inviting people around the world to tell their life stories through music, submitting and sharing a soundtrack of their lives consisting of five songs best representing their own personality and life story.
The competition runs until 13th September 2013 and people can submit their personal soundtracks at Soundtrack Of You.
The people with the most popular playlists, as voted for by Facebook fans, will win the chance to see Pete Tong perform live at an exclusive, one-off Ballantine’s event in Edinburgh, Scotland this October.
The search for people’s favourite soundtracks begins with a teaser film featuring Pete Tong detailing the songs which feature in his own personal soundtrack, which includes surprising song choices from the likes of James Brown and Led Zeppelin.
His number one song is a unique choice and is revealed only by following a link at the end of the film, which then allows the song to be displayed.
You can view the film of Pete Tong discussing the soundtrack of his life here: You Tube – Pete Tong.
Ballantine’s Master Blender Sandy Hyslop has also created his own playlist, featuring some unexpected choices.
Sandy’s own playlist will be revealed during the course of the competition, so visit the competition page or Ballantine’s global Facebook page (facebook.com/ballantines) to find out more.
Jenny Shipton, Ballantine’s Global Senior Marketing Manager, comments: “Ballantine’s Soundtrack of You celebrates the profound effect that music has on people’s lives and allows our fans to leave an impression by sharing their very own life soundtrack.
We are very fortunate to be working with such an established DJ as Pete Tong for the competition, who really enjoyed going through his record collection to find the five songs that he felt best represented who he is.
We’re now looking forward to seeing which songs feature in the playlists submitted by our fans from around the world.”
Pete Tong said: “Music is the ultimate form of self-expression for most people and no matter where I am in the world, I love to see how passionate people are about music.
It’s been a real challenge to come up with just five songs that make up the soundtrack of my life, but also a really incredible opportunity to go back through my records and listen to songs that evoke memories from key moments throughout the years.”
“My choice of songs may be slightly surprising to some, but it shows how diverse my inspirations have been. I’m looking forward to seeing what people choose as their own personal soundtracks and to celebrating the climax of this competition at the Ballantine’s event in Edinburgh.”
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