The Glenlivet distillery visitor centre has been named Best Visitor Attraction by the prestigious Highlands and Islands Tourism Awards (HITA).
The visitor centre saw off competition from the other shortlisted attractions to scoop the prize and will now go onto compete in the national Scottish Thistle Awards.
The centre which has been in operation for 35 years and attracts over 40,000 tourists annually from around the world, was transformed in 2013 to include three different daily tours that enhance the visitor experience and provide the opportunity to hand-fill and purchase your very own personalised bottle of The Glenlivet 18 Year Old single cask selection.
Following its upgrade, the centre put a strong emphasis on obtaining and analysing visitors’ feedback. Facebook and social media channels have become a vital part of this process, allowing the public to keep up with the distillery’s activities and tour availability.
This search for excellence in customer services really impressed the judges with Laurence Young, Chair of the judging panel for the HITA, commenting: “The Glenlivet Distillery’s application demonstrated that the organisation is really committed to listening to customers and responding to their feedback. Introducing great ideas during a recent major upgrade to the centre demonstrated that the company genuinely values the opinions and suggestions of the people visiting the centre each year.”
Introduced in 2005, The Highlands and Islands Tourism Awards promote and encourage excellence within Highlands and Islands tourism industry, rewarding the best businesses in the region.