Thousands of votes across 37 countries have been cast by whisky lovers to select a new limited edition from The Glenlivet, with its Exotic expression revealed today as the winner, with 39% of the vote.
The announcement follows a global campaign by The Glenlivet, during which the brand reached out to whisky fans around the world giving them the chance to select the next The Glenlivet expression for the first time ever.
The winning expression will be named “The Guardians’ Chapter” in recognition of the significant part the distillery’s fan club The Guardians of The Glenlivet has made to the voting.
The new whisky which is non-chill filtered, 48.7% proof and described as a rich, indulgent single malt will be bottled in limited quantities and distributed around the world from March 2014.
The three expressions which were selected to spark debate over single malt style preferences were named according to their taste profile, with the options being Classic, Exotic and Revival.
Nikki Burgess, Global Brand Director for The Glenlivet, adds: “Deciding on a new Scotch whisky expression is normally a privilege reserved for a very select handful of experts, revered for their knowledge and experience.
With The Glenlivet Guardians’ Chapter, we wanted to recognise the passion and expertise of our Guardians in an original and inspiring way by inviting them to write the next chapter in The Glenlivet’s history.”
To become a member of The Glenlivet Guardians community, please visit: www.theglenlivet.com/guardians