Ballantines has unveiled tshirtOS 2.0 – the worlds first scrunchable and washable digital t-shirt which allows wearers to display text of their choice and animation in real time.
The un-veiling took place during Pernod Ricard’s “Innovation Day” event in Paris.
Representing one of the most advanced pieces of apparel-focused wearable technology available today, tshirtOS 2.0 is an illuminated blank canvas – an innovative approach to using technology for the purpose of self-expression and to show the world the ‘True You’, abiding by the Ballantine’s mantra of ‘Stay True’.
It is controlled by a mobile app.
Peter Moore, Global Brand Director for Ballantine’s, commented: “tshirtOS 2.0 represents a truly innovative way for consumers to express themselves and answer Ballantine’s invitation to ‘Stay True’, by literally creating and then wearing an expression of themselves on their chest.”
Alison Lewis, Founder of SWITCH and co-creator of tshirtOS 2.0, added: “tshirtOS 2.0 is a whole new way for people to create, share and express themselves through fashion.”