The Glenlivet is expanding its celebrated The Glenlivet Nadurra brand into a range featuring different cask experiences as it aims to build on its strong development in the growing single malt whisky market.
Nikki Burgess, Global Brand Director for The Glenlivet at Chivas Brothers, said: “The Glenlivet Nadurra is the purest expression of The Glenlivet that captures the original passion and production methods of George Smith’s distillery.”
Each expression in The Glenlivet Nàdurra range will be crafted in small batches using traditional production methods and matured exclusively in a different cask-type. They will then be bottled without chill-filtration.
The Glenlivet Nadurra Oloroso is the first new permanent expression in the range, and is the first major The Glenlivet bottling in living memory to be matured solely in ex-sherry casks.
“The Glenlivet Nadurra Oloroso presents a rare opportunity to taste The Glenlivet aged exclusively in ex-Oloroso casks, which we anticipate to be extremely popular with whisky fans and an enticing purchase for travellers in Travel Retail when it launches”, added Nikki.
The Glenlivet Nadurra Oloroso will be introduced to Travel Retail Europe in May 2014.