Ballantine’s has unveiled a unique selection of limited edition gift packs for its Finest and 12 Year Old expressions, each of which brings to life a story which delves into the history, heritage and craftsmanship of the Ballantine’s brand.
Having recently commissioned a historian to trace the history of Ballantine’s from the early times of its founder, George Ballantine, the design of the two new Ballantine’s Finest gift packs is inspired by one particularly engaging story, which captures the theory behind the square-shaped design of the bottle itself.
‘The Briefcase Story Edition’ explores the unusual shape of the iconic Finest bottle, which some say was created so that American socialites could hide the whisky easily in their briefcases during the years of prohibition, should the cops come calling. Others suggest that it’s the perfect shape for a salesman to hold two bottles in his briefcase, one to show to a client and another for perhaps celebrating the achievement of a personal sales target?
These interesting packs are available in two styles; the 2014 Briefcase Tin is shaped in the style of a classic briefcase and includes eye-catching effects such as authentic metallic corner protections, to draw attention amongst more mature whisky enthusiasts.
For those who prefer a more contemporary style, the 2014 Briefcase Zip is equally striking, boldly featuring materials such as satin lycra, and modern zip grips that imitate a padlock and key.
The third seasonal gift pack began with the specialness of the Ballantine’s 12 Year Old – its preciousness and the need for it to be kept in a safe place, where one would keep his valuables. The Safe Limited Edition represents a vintage safe which features a combination dial and embossed silver elements; a visual manifestation of the rich, smooth and complex 12 Year Old blend, formed of many flavours that seduce the senses and invite the customer to unlock the unique flavour combination.
One can also imagine George Ballantine having a large, solid safe in his office, guarding his valuable recipes and notes, relating to a lifetime’s commitment to his passion around whisky and what has become the highly cherished Ballantine’s.
Peter Moore, Global Brand Director for Ballantine’s, comments: “We are excited to launch these intriguing limited editions, which will appeal to both Ballantine’s fans and whisky collectors. We wanted to share the richness of the Ballantine’s story on these innovative packs, and hope that this unique approach helps retailers to capture sales during the competitive festive season.”