Yuletide Gin Is Here!
With the build up to Christmas decidedly underway, That Boutique-y Gin Company has distilled the most appetising elements of the festive season and combined them all within one merry tipple – Yuletide Gin!
That Boutique-y Gin Company has pulled out all the seasonal stops with Yuletide Gin. While the 46% ABV expression maintains a classic dry character, it’s an unmistakably festive drop. Its 24 botanicals include juniper, cassia, cinnamon, nutmeg, ginger and Christmas tree needles, plus distillates made from Christmas cake, chestnuts, Christmas pudding, Lebkuchen, mince pies, Panettone, an entire gingerbread house, and of course, frankincense and myrrh!
As if it wasn’t festive enough, edible gold flakes added post-distillation transform Yuletide Gin into a snow globe – a fitting addition to any party this Christmas.
In classic Boutique-y Gin style, Yuletide Gin is presented with its own hand-illustrated label depicting a quintessentially Christmas fireside scene, complete with two snug pugs on a rug in seasonal garb.
We’ve created Yuletide Gin to be the perfect addition to your Christmas drinking occasions.
It’s packed with festive botanicals and distillates from our own grotto to celebrate the aromas and flavours of the season. Delicious on its own as well as incredibly mixable, it’s ideal for creating show-stopping festive serves this Christmas.
– Adam Wyartt: That Boutique-y Gin Company global brand manager
Yuletide Gin can be savoured in a classic Gin and Tonic, but why not impress your Christmas party guests with these super-easy seasonal signature serves from brand ambassador Stephanie DiCamillo?
White Christmas Negroni
A super simple cocktail that makes a bold statement
25 ml Yuletide Gin
25 ml White Vermouth
25 ml Luxardo Bitter Branco
Build over ice and stir to chill. Garnish with a clove studded orange wedge. It can also be batched into a pitcher for a group serve.
Fireside Gin Punch
Perfect for Yuletide gatherings
500 ml Yuletide Gin (1 bottle)
500 ml White Port (1 bottle)
1000 ml Sparkling Apple Juice (2 bottles)
250 ml fresh lemon juice
500 ml chai syrup*
Add everything to a punch bowl with large ice cubes. Garnish with clove studded lemon slices, cinnamon sticks and apple slices.
*To make a chai syrup, brew six chai tea bags in 2.5 cups of water for three minutes. Add 0.5 cup sugar and stir until dissolved. Chill.
Naturally, this festive gin also features within the That Boutique-y Gin Company Advent Calendar (RRP £99.95), which features a different Boutique-y gin behind each window.
Master of Malt’s #WhiskySanta Returns for 2017!
- Master of Malt’s multi-award-winning #WhiskySanta returns to give away over £150,000-worth of whisky, gin and other fine spirits during the Christmas period.
- Drinks lovers can ‘wish’ for their favourite tipple on Twitter, Facebook and Instagram – easily done directly from masterofmalt.com – with #WhiskySanta granting wishes every day until Christmas!
- #WhiskySanta will also be giving away free gifts to well over 10,000 lucky Master of Malt customers when they place their orders!
The multi-award-winning campaign, first launched back in 2014, sees #WhiskySanta grant wishes from drinks lovers on social media and surprise thousands of lucky shoppers on masterofmalt.com with unexpected Christmas gifts at the checkout, from free drams of unusual and rare spirits, to full bottles worth hundreds of pounds – some will even receive their entire order completely free!
#WhiskySanta will be doing his rounds from now right up until until Christmas Eve.
Drinks fans can ‘wish’ for absolutely anything available on masterofmalt.com by using #WhiskySanta across social media, and in turn everyone’s favourite festive, heavily-bearded, omniscient being will grant wishes each and every day!
With around 10,000 delicious whiskies, rums, gins, tequilas, Cognacs, wines, beers and other drinks in stock, there’s something for everyone. Shoppers can also make wishes on Twitter or Facebook in just a couple of clicks via the handy ‘Wish’ button next to every drink on the site.
As if that wasn’t exciting enough, #WhiskySanta will also reveal an additional extra-special gift that will be up for grabs each week. Above and beyond the regular wishes, he’ll be letting Master of Malt’s followers know when to place their ‘Super Wishes’ for these incredible gifts, the first of which will be announced on Monday 6 November. Last year’s Super Wish gifts included drams of the rare-as-hen’s-teeth Buffalo Trace Antique Collection whiskeys and a full bottle of luxurious Macallan M single malt Scotch whisky. Drinks fans will want to keep an eye on the Master of Malt blog and social media channels throughout the festive season for details of this years’ exciting Super Wishes!
But wait, there’s more! #WhiskySanta is back behind the scenes on the Master of Malt site, offering customers thousands of free gifts when they place their orders. These goodies include Drinks by the Dram 30ml samples of fine spirits and spirit-filled Christmas Crackers; full bottles of award-winning single malt whiskies, gins and bourbons; free gift vouchers up to £100; and he’ll even pick up the entire tab from time to time. That’s right, some masterofmalt.com shoppers will be walking away with their whole order for free!
We are incredibly excited and mildly terrified that #WhiskySanta has confirmed he will be returning to spread his special blend of spirited festive cheer to drinks enthusiasts the world over.
– Kristiane Sherry: Master of Malt editor
#WhiskySanta had a fantastic Christmas in 2016, appearing on Twitter timelines over 30 million times, and reaching millions of individual people. Since its inception in 2014 the campaign has won a vast haul of awards, including the Best Digital & Social Media Campaign at the International Spirits Challenge (ISC) as well as the Best Social Media Campaign and Best Marketing & Advertising eCommerce Campaign at the eCommerce Awards.
Crackers! Drinks by the Dram Launches Their 2017 Christmas Range!
- Four fantastically festive sets, each containing six elegant Christmas crackers with a different 30ml dram
- Alongside the top-quality spirit or liqueur, each cracker also holds tasting notes, a party hat, and a suitably rubbish joke
- New for 2017: Individual Crackers make the perfect stocking filler or Secret Santa gifts
- Shoppers can purchase individual crackers to cater to guests’ individual spirit tastes, and source the precise number of crackers for their Christmas meal
- All Cracker Sets and Individual Crackers available to pre-order now. Sets start at £39.95, with individual crackers priced from £5.65
Four sets of six crackers are available – Whisky, Premium Whisky, Gin and Spirit & Liqueurs – with each cracker containing a different delicious 30ml dram.
For the first time, drinks fans will also be able to order Individual Crackers for their festive table. This means Christmas dinner parties of all sizes can indulge in seasonal crackers – from intimate meals for two to full-on banquets – without being constrained to packs of six.
The beautifully presented crackers make the perfect stocking fillers too, set to delight any spirits fan come Christmas morning.
Individual Crackers are also ideal for Secret Santa-style gifting, or even as spirited decorations for Christmas trees.
Award-winning drams available in the Drinks by the Dram Christmas Crackers include Glenfarclas 21 Year Old, Spit-Roasted Pineapple Gin from That Boutique-y Gin Company, Ableforth’s Bathtub Gin – Navy-Strength, and Ableforth’s Cherry Brandy.
We’ve been thrilled by the customer response to our Drinks by the Dram spirit-filled crackers, and they are back for 2017 by popular demand.
Beautifully dressed Christmas crackers really scream ‘festive spirit’ during any Christmas meal, and also tick the boxes for bespoke, craft gift-giving. I’m delighted that we’re now able to widen this proven concept with individual crackers, allowing us to satisfy even more gifting occasions.
– Adam Wyartt: Global brand manager
Ho! Ho! Ho! Drinks By The Dram Unveils 2017 Advent Calendars!
Drinks by the Dram Advent Calendars are back for the sixth year running with an award-winning range to ensure every drinks enthusiast can count down to Christmas in the company of their favourite spirit.
For 2017, classic favourites including Whisky, Gin and Rum are joined by exciting new additions, including a Calendar packed with whiskies from renowned independent bottler Douglas Laing, and another filled to the brim with incredible gins from the world’s best distillers, bottled by That Boutique-y Gin Company.
Highlights include the Premium Whisky Calendar, which showcases remarkable expressions from top distilleries, and the Gin Advent Calendar, packed with unconventional, horizon-expanding gins.
The Very Old & Rare Calendar, featuring incredible treats aged for up to 60 years from the likes of Karuizawa, Port Ellen, and The Macallan, is presented in a bespoke wooden box handcrafted by Kent-based cabinet-maker Simon Jewell Designs and available in Walnut and Macassar Ebony finishes.
As proven with excellent growth over the last few years, these calendars are the perfect gift for the spirit geek or serious imbiber in your life.
We are thrilled to see how consumers want to trial more, exploring categories and price points – and these Advent Calendars are the ideal way of bringing that opportunity to family and friends.
– Adam Wyartt: Drinks by the Dram Global brand manager
Drinks by the Dram first launched its line of handsome Advent calendars in 2012, starting with The Whisky Advent Calendar. Since then the range has grown year-on-year, always showcasing the most exciting liquid across each category and price bracket.
This year the full Drinks by the Dram Advent Calendar range includes Whisky, Premium Whisky, Old & Rare Whisky, Very Old & Rare Whisky, Scotch Whisky, Bourbon, American Whiskey, Japanese Whisky, Irish Whiskey, Single Cask Whisky, Gin, Vodka, Rum, Cognac, Tequila, Armagnac, Mezcal and Absinthe.
Drinks by the Dram has also teamed up with a number of brands to offer Advent Calendars filled with expressions from That Boutique-y Whiskey Company, Glenfarclas Scotch whisky, The ‘Hot Enough’ Vodka Co., Gin Foundry, Origin Single Botanical Gin, That Boutique-y Gin Company and Douglas Laing whisky.
The Drinks by the Dram 2017 Advent Calendars are now available to pre-order.
Whisky Advent Calendar
Premium Whisky Advent Calendar
Old & Rare Whisky Advent Calendar
Very Old & Rare Whisky Advent Calendar
Scotch Whisky Advent Calendar
American Whiskey Advent Calendar
Japanese Whisky Advent Calendar
Irish Whiskey Advent Calendar
Single Cask Whisky Advent Calendar
That Boutique-y Whisky Company Advent Calendar
Glenfarclas Whisky Advent Calendar
Douglas Laing Whisky Advent Calendar
Rum Advent Calendar
Cognac Advent Calendar
Bourbon Advent Calendar
Tequila Advent Calendar
Mezcal Advent Calendar
Armagnac Advent Calendar
Absinthe Advent Calendar
Vodka Advent Calendar
Naga Chilli Vodka Escalation Advent Calendar
Gin Advent Calendar
That Boutique-y Gin Company Advent Calendar
Origin Single Estate Gin Advent Calendar