Global Thirst For Learning About Scotch Whisky Quenched

A course designed to give an understanding of Scotch whisky is being launched online in a bid to satisfy increasing global demand from students.

Created by Moray College in partnership with Gordon & MacPhail, the 20 hour online course can be studied anytime, anywhere with internet access. It aims to introduce students to the Scotch whisky industry and covers the history of whisky making, the production process and marketing. A section on whiskies from around the world, including Canada and Japan, is also covered to highlight the differences across the globe.

Delivered along with eight whisky miniatures and three sampling glasses the course also helps to develop skills in nosing and tasting so students can appreciate the general characteristics of different styles and types of whisky, including single and blended malts.

Moray College originally joined forces with Gordon & MacPhail to develop a residential whisky course, which was then developed into an open learning course available as a CD- Rom. Following growing registration from students overseas, from Austria to Australia, it is now available as an interactive, online course – making it even more accessible.

Michael Urquhart, Joint Managing Director at Gordon & MacPhail, said: “It is exciting to see more people from different cultures and walks of life developing an interest and enthusiasm for Scotch whisky. By going online, this unique course is helping even more people across the globe learn about its origins and the many different varieties available.

“The increasing international appeal in whisky is also reflected in the growing number of exports of our very own handcrafted single malt, Benromach, which has seen particular growth throughout Europe, North America, South Africa and Japan over the last year.”

Master distiller Jim Cryle is the tutor for the course and regarded as one of the greatest authorities in Scotch whisky. Retired as manager from The Glenlivet Distillery he brings to the course a broad expertise of whisky making including malting, distilling and quality control. Coupled with Gordon & MacPhail’s extensive knowledge and history of Scotch whisky spanning over 100 years and the experience of Moray College, the course delivers an exclusive Scotch whisky learning experience.

Mike Devenney, Principal of Moray College, said: “The course has proven to be a huge success with people from a very broad range of 21 countries, including Estonia, South Africa and Hong Kong, enrolling for the CR-Rom over the last ten years.

“Converting it to an online format was the natural step in its progression. The technology means we can reach a greater audience and interact with students online via assessments and question and answer sessions. New computer animations clearly illustrate the skill and craft that whisky-making requires and students can introduce their own dimensions to the process to see the consequences of their actions on the final dram.”

Further details can also be obtained from Moray College.

About Gordon & MacPhail:
Gordon & MacPhail is an independent, family-owned spirit and wine merchant who have been based in Elgin, Moray, since 1895. Four generations of the Urquhart family have continued the tradition of seeking out the best and rarest Scotch whiskies.

Since its foundation, Gordon & MacPhail’s policy has been to send casks to distilleries throughout Scotland, fill them with ‘new make’ spirit and mature them either at the distillery of origin or in the firm’s own bonded warehouses in Elgin.

Now one of the world’s leading malt whisky specialists, Gordon & MacPhail exports to more than 55 countries. It offers more than 450 presentations of own-bottled single malts and has a stock-holding of more than 700 whiskies. In 2009, Gordon & MacPhail was awarded the prestigious Queens Award for Enterprise in International Trade.

In 1993 the company purchased Benromach Distillery in nearby Forres. After extensively re-equipping the distillery over a five year period, Benromach was officially opened by HRH Prince Charles in October 1998. The award winning range includes Benromach 10 Years Old and Benromach Organic – the world’s first single malt to be certified by the Soil Association.