Johnnie Walker is launching a stunning new global advertising campaign entitled ‘Where Flavour Is King’.
It focuses on the array of rich and intense flavours that are found in each blend of Johnnie Walker whisky.
The unique flavour production and craft of blending, which is at the heart of Johnnie Walker is reflected in the collection of campaign images.
In it, the viewer is transported to a mysterious and evocative world, featuring giant fruit smashers, towers of spices, honey cauldrons and fire-breathers.
And if you’re curious, a short film about the making of the images can be found here.