Archives for July 28, 2017

DOUBLE IWSC GIN TROPHY WINS FOR ATOM BRANDS

Atom Brands’ successful year shows no sign of stopping as their portfolio of gins has scooped an unprecedented double at the International Wine & Spirit Competition (IWSC) 2017, claiming both The London Dry Gin Trophy and The Contemporary Gin Trophy as overall winners in the gin category. Atom Brands is also the only company to have been shortlisted for both UK Gin Producer of the Year and Scotch Whisky Producer of the Year 2017.

TBGC Swedish Rose Gin Hernî – IWSC London Dry Gin Trophy

The IWSC is one of the most prestigious and rigorous blind tasting competitions in the world, with approximately 400 gin entries for 2017 (representing a 561% increase since 2013), around half of which were London Dry gins hailing from 27 different countries.

Bathtub Gin Navy-Strength – IWSC Contemporary Gin Trophy

Atom Brands’ extraordinary achievements come hot on the heels of That Boutique-y Whisky Company being awarded the Scotch Whisky Grain Trophy at the International Spirits Challenge (ISC) 2017, where Atom Brands were the only company besides Diageo to be shortlisted for Scotch Whisky Producer of the Year, Gin Producer of the Year and Distiller of the Year. Their brands have also picked up over 50 Gold medals (and counting) in 2017 alone, from leading bodies such as the IWSC, ISC, San Francisco World Spirit Competition and World Drinks Awards.

Ableforth’s Bathtub Gin led the way for Atom Brands at this year’s IWSC with coveted Gold Outstanding medals for both the Navy-Strength and Cask-Aged Navy-Strength editions prior to Bathtub Gin Navy-Strength being awarded The Contemporary Gin Trophy. Bathtub Gin Navy-Strength is no stranger to silverware, of course, having been named Best Compound Gin at the World Gin Awards three years running.

Exceptionally spicy, covering the full range of the spice rack: cardamom, nutmeg, cinnamon, ginger, and cloves. Lovely and smooth in texture. Full of bold, resinous juniper flavours upfront, before a light, sweet note of cassia and slight cakiness that is reminiscent of tiffin slices and raisin country slices.
– IWSC Judges’ Bathtub Gin: Navy-Strength Tasting Notes

The London Dry Gin Trophy was awarded to That Boutique-y Gin Company’s Swedish Rose Gin, which is distilled by the excellent Hernö (IWSC Gin Producer of the Year 2016). It’s a huge win for both Atom Brands and the Swedish distillers.

Complex, classic, intense nose that is bright and lifted. Intense, citrus, juniper heavy pronounced nose personified. Incredibly intense, vivid and fresh in the mouth, zesty, powerfully botanical with explosive flavour.

– IWSC Judges’ Swedish Rose Gin: Hernö (That Boutique-y Gin Company) Tasting Notes

A double Trophy win at the IWSC is an astonishing testament to the uniquely uncompromising approach Atom Brands takes with product development.

We’ve long been confident that Ableforth’s produces some of the very best liquids in the world, and the recognition of our very first Boutique-y Gin collaboration with the fantastic Hernö distillery goes to show the power of unleashing distillers’ creativities through the world’s first independent gin bottler. We couldn’t be more delighted.
– Ben Ellefsen: Atom Brands’ Sales & NPD Director

The continued success of Atom Brands at the world’s leading spirits competitions and ability to compete with some of the largest names in the drinks industry further highlights the fact that they’re creating and producing some of the most exciting, innovative and high-growth brands around with a focus on quality.

Buy Bathtub Gin

Buy Swedish Rose Gin