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Jameson Celebrates St Patrick’s Day At The World’s Highest Irish Bar!

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Jameson fans at The Irish Pub!

Jameson Irish Whiskey could be the drink of choice this St Patrick’s Day(Tuesday, 17 March), at the world’s highest Irish bar!

Taking the Irish tradition to new heights, Jameson set out with a group of adventurous Jameson fans to make sure the world’s most remote Irish pub in Nepal has everything it needs to pull off an unforgettable St. Patrick’s Day.

The Irish Pub at Namche Bazaar is located at a breath-taking 3,440m above sea level, in the Himalayan Mountains. The last stop before Everest base camp, this welcoming spot is the embodiment of true Irish spirit, as adventurers settle in and share their travel stories over a well-earned drink.

The picture shows a group of Jameson fans at The Irish Pub, whose expedition to the Himalayas was part of a larger “Join In” campaign by the world’s favourite Irish whiskey.

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An Interview With Carol Quinn – Archivist For Irish Distillers!

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Carol Quinn – Archivist For Irish Distillers

To help celebrate International Women’s Day this Sunday, March 8th. (@womensday) I was honoured recently to sit down and have a chat with Carol Quinn – Archivist For Irish Distillers.

International Women’s Day (@womensday), this Sunday, March 8th. is a “global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity.”

So to help celebrate I was honoured recently to sit down and have a chat with Carol Quinn – Archivist For Irish Distillers – and general trailblazer in the Drinks industry!

These are the questions I asked Carol:-

Does your archive throw up any interesting things about Ireland’s history in parallel with your history?

The distillery is very much part of Ireland’s life and society and changes in the country are reflected in the distillery.

Two particular times spring to mind:-

1. 1916 – Dublin

The Easter Risings saw hand to hand fighting on the streets of Dublin and Jameson distillery being situated on a major route was witness to all this.

As was the norm then, no-one got paid if you didn’t work. One consequence was that even though there was grain in the distillery to feed the horses, they were starving as no-one was there. Fortunately, the workers asked and were allowed in to feed them.

2. World War 2
Called ‘The Emergency’ in Ireland as the country was neutral but this didn’t mean that the effects of war were not felt.
There were No imports or exports so food was scarce, expensive and money was short, again, because no-one got paid if you didn’t work.

Powers Distillery in Dublin had a soil roof to control humidity so it was utilised by planting crops on the roof to produce food which was then used to help feed the population.

Similarly, in Cork a large ornamental garden was ploughed up for food.

Carol reveals the connection between a notebook & some grain!

If you could choose only one, what would your favourite item in the archive be?

Well that can change on a daily basis! But one of them is the Pocket notebook belonging to John Jameson II – the founders son.

It contains Recipes for whiskey which he would have distilled himself with details of daily mash fills.
But the book was in a poor condition so was sent for conservation.

It was while this work was being carried out that trapped grains were discovered in the notebook binding which gave us a real connection to the history of the distillery and felt like a tangible connection to the family tree of their whiskies.

We don’t try and recreate the past with these documents. Instead they serve to provide inspiration for possible products in the future. And may do so yet again!

Is there something you wish you had in your archives?

A person, any person, though not anyone who was famous!

Ideally someone from the 1880’s which was the peak of whiskey production in Ireland.

It would be great to find out what it was like, the atmosphere.

We have a wealth of written records but no personal histories.

So, for the benefit of future archivists, Carol has started an oral history programme to capture the memories, impressions and personal perspectives of former workers.

How do you think future archivists will look back on today’s whiskey business?

I feel were entering a second golden age for Irish Whiskey.

I think they would be astonished at the speed of change that’s taking place in the Industry at this time including new entities, new distilleries and increased choice for consumers.

And I don’t see why Irish Whiskey can’t overtake Scotch Whisky!

There are now 30 distilleries in Ireland (compared to the 1970’s when there were just 2 – Midleton & Bushmills.)

Things started to change in 1966 when Jameson, Powers and Cork distillers combined to form Irish distillers because they decided they never wanted to give up Irish Whiskey as it symbolises everything thats good about Ireland and it’s culture.

It is indeed exciting times!

Carol’s favourite Whiskey? Read on!

Of course my last question had to be …

What is your favourite Whiskey?

It’s Powers Gold Label with soda water.

On the recent product re-design for the Powers range I was involved with going through the history of powers and the distinctive diamond symbol jumped out at us.

The symbol was so iconic that in correspondance they didn’t even say Powers – they just used the diamond symbol!

Many thanks to Carol for taking the time!

What is International Women’s Day?

International Women’s Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity.

No one government, NGO, charity, corporation, academic institution, women’s network or media hub is solely responsible for International Women’s Day. Many organizations declare an annual IWD theme that supports their specific agenda or cause, and some of these are adopted more widely with relevance than others. International Women’s Day is a collective day of global celebration and a call for gender parity.

International Women’s Day is all about unity, celebration, reflection, advocacy and action – whatever that looks like globally at a local level. But one thing is for sure, International Women’s Day has been occurring for well over a century – and continue’s to grow from strength to strength. Learn about the values that guide IWD’s ethos.

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St. Patricks & Chips! Jameson’s Limited Edition Employs Technology To Help Us All ‘Join In’

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‘Create your own label’ connectivity offers a first for Jameson consumers

Jameson Irish Whiskey has unveiled its much-anticipated limited-edition bottle, designed by well-known Dublin-based designer and illustrator Hephee (Stephen Heffernan), marking the start of the brand’s global St Patrick’s Day (Tuesday, 17 March) celebrations.

Designed in Heffernan’s signature style, each icon on the label charts the familiar journey of friends all over the world, as they ‘join in’ on the day the world turns Irish. The design reflects a shared belief that while the best plans might start with a text or a call, the real magic happens as the momentum builds and friends come together to create new memories.

This eighth addition to the Jameson collectable limited-edition bottle series will be available from February 2020

Working out of Jameson’s in-house studio, Heffernan’s design goes further than previous editions, with connected technology inviting Jameson fans to get creative and make their own virtual label online using Heffernan’s eye-catching template and icons.

Using a Near Field Communication (NFC) chip and Quick Response (QR) code on the neck of the bottle, Jameson fans can connect with a design experience that allows them to customise their own label through hidden icons also designed by Heffernan. Once happy with their design, they can enter it into a competition to win a bespoke Jameson Bar Sign.

Participating consumers in key markets can also enter into a competition to win their own personalised limited-edition bottle.

We are hugely excited about this innovative Jameson bottle.

This year we are deepening the connection with our fans with an offering that reflects the brand’s appreciation of local talent through Stephen’s artwork, and encourages digital engagement that taps into the growing popularity of customisation through the connected nature of the bottle.
– Brendan Buckley: International Marketing Director at Irish Distillers

This eighth addition to the Jameson collectable limited-edition bottle series will be available through off-trade channels in 22 markets* from the beginning of February 2020.
*Japan, Canada, Poland, Czech Republic, New Zealand, Slovakia, Austria, Romania, Switzerland, Italy, Estonia, Hungary, Croatia, Norway, Korea, Greece, Serbia, Slovenia, Jordan, Lebanon, Malta and our brand home, Jameson Distillery Bow St. in Dublin, Ireland.

Jameson has been driving growth in the Irish whiskey category for the past 30 years and now sells 7.7 million cases worldwide, up from 7.3 million cases last year. Today, Jameson is in double or triple-digit growth in more than 70 markets across the globe, with that growth driven by the USA, Europe and Africa.

Jameson continues to perform well in emerging markets, up 23%, with Nigeria (+141%), India (+55%), Mexico (+20%) and Brazil (+13%) all recording high levels of growth. The Jameson family also saw sales increase by 12% in Eastern Europe, driven by the Ukrainian (+24%) and Russian (+7%) markets.
(Year ending 30 June 2019)

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Irish Distillers Wins “World Whiskey Producer of the Year”!

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Irish Distillers scooped the respected accolade after scoring the highest number of medals across its portfolio

Irish Distillers has taken home the World Whiskey Producer of the Year trophy at the International Wine and Spirits Competition, following a prestigious ceremony in London.

Irish Distillers scooped the respected accolade after scoring the highest number of medals across its portfolio of Irish whiskeys throughout the 2019 awards season, beating distillers from Japan, Ireland and the USA.

The result follows an outstanding year of recognition for Midleton Distillery which saw it claim 24 award wins, including the Worldwide Whiskey Trophy for Redbreast 12 Year Old Single Pot Still, which continues to be the most decorated single pot still Irish whiskey in the world.

The influential spirits competition also awarded Jameson Cooper’s Croze and Midleton Barry Crockett Legacy with an impressive 98 points out of 100, meaning Irish Distillers won the most Gold Outstanding honours within the Irish whiskey category.

In addition, the Powers Three Swallows release, Powers John’s Lane 12 Year Old, Redbreast 15 Year Old and Red Spot 15 Year Old Single Pot Still were also awarded gold medals.

The international benchmark for quality, the IWSC was the first competition of its kind, set up to seek out, reward and promote the world’s best wines, spirits and liqueurs. Now in its 50th year, the IWSC’s relentless pursuit of excellence underpins every aspect of the competition today.

The IWSC is set apart by the formidable reputation of its judging process with panels made up of carefully selected industry experts including Master Distillers, Masters of Wine, wine and spirit buyers and sommeliers, WSET qualified educators and respected wine and spirit journalists.

We are honoured to be recognised as World Whiskey Producer of the Year by one of the most respected awards bodies, and to see such outstanding results across the portfolio.

This trophy is a tribute to the incredibly hard working passionate and skilled craftsmen and women at Midleton – 2019 has truly been a landmark year for Irish Distillers.
– Tommy Keane: Production Director at Irish Distillers


“Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €250m to double our production at Midleton Distillery and bottling capacity at Fox and Geese in Dublin to meet global demand for our products.
We employ over 600 people across our operations in Cork and Dublin.”

Jameson Whiskey is available to buy from these Merchants:-

Jameson Distillery Bow St. Named “World’s Leading Distillery Tour” For Second Year In A Row!

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Jameson Distillery Bow St.

Irish Distillers, producer of some of the world’s best known and successful Irish whiskeys, today announced that Jameson Distillery Bow St. has been named the World’s Leading Distillery Tour at the World Travel Awards (WTA) for the second year in a row.

The awards acknowledge, reward and celebrate excellence in global travel and tourism. The finalist list included Macallan, Hennessy, Jack Daniels and Jose Cuervo.

Once again, we are extremely honoured to be awarded this very special accolade. The World Travel Awards are voted for by travel and tourism professionals, and consumers worldwide, and this honour recognises our commitment to excellence at the spiritual home of Jameson in Dublin.

This award is an acknowledgement of the incredible work of our team at Bow St., who provide every visitor with an unforgettable and unique experience and I would like to take this opportunity to thank them for their passion and dedication.

Visitors want to engage with our whiskeys through unique shared experiences. At Jameson Distillery Bow St., we bring our visitors on a journey, engaging all five senses through audio visual aided storytelling from a Jameson Brand Ambassador, aromas, hands-on experiences and, of course, product sampling,
– Greg Hughes: Managing Director, Jameson Brand Homes at Irish Distillers

The awards acknowledge, reward and celebrate excellence in global travel and tourism

The 26th World Travel Awards Grand Final Gala Ceremony 2019 took place at the Royal Opera House Muscat, Oman, with the leading decision-makers, figureheads and influencers of travel in attendance. The evening marked the climax of the WTA Grand Tour 2019 – an annual search for the finest travel and tourism organisations in the world, featuring the winners of WTA’s six regional ceremonies going head-to-head for the coveted world titles.

Jameson Distillery Bow St. offers a range of interactive, fun and immersive experiences

Jameson Distillery Bow St. offers a range of interactive, fun and immersive experiences including the flagship distillery tour, a premium whiskey tasting experience, whiskey blending and cocktail making master classes – along with the opportunity to draw and taste whiskey straight from a cask. One of the city’s most unique event locations, Bow St. is also available for private use by evening.

Jameson Distillery Bow St. was also awarded Europe’s Leading Distillery Tour for the second year in a row at The World Travel Awards Europe Gala Ceremony 2019, held in Madeira in June.

To book tickets for Jameson Distillery Bow St., visit jamesonwhiskey.com.

Jameson Whiskey is available to buy from these Merchants:-

Jameson Caskmates Series Gets New Packaging!

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A packaging revamp for the Jameson Caskmates Series

Irish Distillers has unveiled a packaging revamp for its Jameson Caskmates Series.

Jameson Caskmates Stout Edition

The new look includes key updates on both expressions in the Caskmates range – Jameson Stout Edition and Jameson IPA Edition – in response to consumer research in key markets, including US, UK, South Africa and Ireland, which highlighted a desire for a simplified product proposition.

In line with these findings, a new ‘Caskmates Series’ family name will announce the range on the neck and back label. The main label will now feature a stronger focus on the varietal edition and a clear descriptor of ‘Whiskey Finished in Craft Beer Barrels’ to celebrate the liquid within.

The back label also highlights the ‘Caskmates Series’ craft beer partner, Eight D Brewing, whose beers are used to season the casks before being filled with Jameson.

Irish Distillers acquired Eight D Brewing in 2018 to secure a long-term supply of craft beer following the runaway global success of the Caskmates Series. Almost 1 million 9 litre cases have been sold since the range was launched in 2015.

The Caskmates Series was born of innovation – a creative experiment that tapped into the growing appetite for Irish whiskey and love of craft beer. It has been a hugely successful range for us, recording phenomenal growth since its launch in 2015 with global sales standing at almost 1 million 9 litre cases since launch.

While the Caskmates Series has introduced new consumers to Jameson and excited existing Jameson fans, our research showed a need to simplify the product proposition. We are confident that this new streamlined look will play a role in ensuring continued growth image006.pngfor these exciting expressions.
– David Quinn: Head of Whiskey Science at Midleton Distillery

The new look Jameson Stout Edition and Jameson IPA Edition, both bottled at 40% ABV, will be shipped to the US from January 2020 and the rest of the world from March 2020. It will be available through retailers at the RRP of 120 index to Jameson Original as well as through leading bars and restaurants.

The Jameson Caskmates story began when Dave Quinn, Master of Whiskey Science in Midleton Distillery, met a local craft brewer in a local bar in Cork, Ireland. Dave agreed to loan the brewery some Jameson casks to discover their influence on his Irish stout.

When the stout-seasoned barrels were returned to Midleton Distillery, Dave re-filled them with Jameson Irish whiskey, an experimental finishing process from which Jameson Stout Edition was born.

Jameson Caskmates IPA Edition

Jameson IPA Edition was the second expression to be added to the range and is a triple-distilled Irish whiskey finished in IPA-seasoned barrels. Local craft brewery Eight D Brewing, from Mitchelstown Co. Cork is now the official partner for this product.

Since its launch, the Jameson Caskmates Series has satisfied the appetite for innovative and authentic tastes among whiskey enthusiasts, Jameson drinkers and craft beer fans in over 40 markets worldwide.

Jameson Caskmates Stout Edition Tasting Notes, by Brian Nation, Master Distiller in Midleton Distillery

Nose: An initial aroma of freshly cut hay is complemented by a crisp orchard fruit character – green apples and pears, with a twist of lime zest. Mild pot still spices appear, deepening from green tea to hazelnut and milk chocolate.
Taste: The initial sweet mouth coating typical of the Irish pot still inclusion is quickly complemented by the subtle touch of hops and cocoa beans from the beer cask finish.
Finish: Long and sweet with milk chocolate and butterscotch.

Jameson Caskmates IPA Edition Tasting Notes, by Brian Nation, Master Distiller in Midleton Distillery

Nose: Floral, herbal hops, grapefruit citrus notes with subtle orchard fruits, complimented by wood shavings and a little nuttiness.
Taste: Hops and light citrus with sweet herbal notes and delicate spicy tones.
Finish: The lingering fresh fruit and hops give way to grains of barley and a signature smooth finish.

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Jameson Whiskey Is On Tour!

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Jameson is on Tour!

Irish Distillers has announced that its award-winning Bow St. Experience is going on tour. From September 2019, the experience will activate in Lisbon, Portugal.

Hands-on experiences abound!

Jameson has created a replica of its flagship experience and shipped it to the Portuguese capital, bringing the home of the brand to new audiences.

Running throughout September at Lisbon’s creative urban district – LX Factory – visitors to the pop-up will experience the history, heritage, production process and taste of Jameson on the definitive tour, guided by Jameson’s world-renowned brand ambassadors.

In addition, the surrounding Jameson Village will offer a range of interactive, fun and engaging experiences and live entertainment; including bartender masterclasses, a tattoo studio and a barber shop for tourists and visitors to enjoy.

Your very own personalised Jameson Distillery Edition bottle is also available to buy

For years, we have welcomed Irish whiskey fans from around the world to our brand homes in Dublin and Cork to engage with our whiskeys through unique shared experiences. Now, we are incredibly excited to show Bow St, the spiritual home of Jameson, to the world. Innovation is central to everything we do at Irish Distillers, so we are thrilled to bring our home on tour using shipping containers to transport and house our Bow St. Experience around the globe.

Our aim is to bring our guests on a journey, engaging all five senses through audio visual story telling from a Jameson Brand Ambassador, aromas, hands-on experiences and, of course, product sampling.

This exciting project is part of Irish Distillers’ long-term brand experience plan. As a member of the Irish Whiskey Association, we’re working to make Ireland the world leader in whiskey tourism by 2030. Following on from the launch of Jameson Distillery On Tour this month, we hope to continue to bring the experience to life in other cities, reaching more audiences around the world.
– Simon Fay: Business Acceleration Director at Irish Distillers

Visitors to the pop-up will experience the history, heritage, production process and taste of Jameson

Each tour lasts 30 minutes with visitors given the opportunity to try a range of Jameson cocktails and beer pairings before or after the tour at The Jameson Bar.

Visitors will also be able to visit the Jameson store where they can find exclusive products and merchandise, including their own personalised Jameson Distillery Edition bottle, which until now, was only available at Jameson Distillery Bow St. in Dublin and Jameson Distillery Midleton in Cork.

In December 2018, Jameson Distillery Bow St. was named the World’s Leading Distillery Tour at the World Travel Awards. Jameson Distillery Bow St. was awarded Europe’s Leading Distillery Tour for the second year in a row at The World Travel Awards Europe Gala Ceremony 2019, held in Madeira in June.

Jameson Whiskey is available to buy from these Merchants:-

Jameson’s New ‘Triple Triple’ – Ideal For The Adventurous Whiskey Drinker!

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JAMESON ‘TRIPLE TRIPLE’

Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has announced an exciting addition to its family of Irish whiskeys; Jameson Triple Triple (#JamesonTripleTriple).

Available exclusively in global travel retail!

Available exclusively in global travel retail, the new offering is a fresh take on the signature smoothness of Jameson that has been elevated through triple cask maturation – ideal for the adventurous whiskey drinker.

Made in Midleton Distillery, County Cork, Jameson Triple Triple has been triple distilled and blended from a combination of ex-bourbon and sherry casks with the addition of hand-selected casks that have been seasoned with fortified wine from Malaga.

The Malaga cask contribution adds notes of citrus, orchard fruits and spice resulting in a whiskey that has a subtle sweetness and an extra drop of smoothness. Jameson Triple Triple is bottled at 40% ABV and available in 1L format globally at the RRP of €32.

At Jameson, we’ve known that good things come in threes ever since John Jameson set up his distillery on Bow Street in Dublin and introduced the world to triple-distilled Jameson Irish Whiskey.

Jameson Triple Triple is no exception to this rule. Our single pot still and single grain Irish whiskeys have been further enhanced through triple cask maturation to create an exciting new taste experience.
– Billy Leighton: Master Blender at Midleton Distillery

Jameson’s approachability has been key to its success around the world, and with its extra smooth yet subtly sweet character, we expect Jameson Triple Triple to further propel the brand forward in the global travel retail sphere.
– Brendan Buckley: International Marketing Director at Irish Distillers

Tasting notes by Billy Leighton, Master Blender at the Midleton Distillery:

Nose: Initial fruit notes of sweet pear that develop into zesty citrus peel with some dark fruits in the background. The American oak adds a rich wood spice contribution along with sweet notes of vanilla, chocolate and toasted oak. Hints of cinnamon and clove delicately work in balance with the sweet Malaga wine cask influence.

Taste: Luscious, with sweet orchard fruits and light hints of blackcurrants, plums and raisins. The spices slowly build adding depth with hints of clove and black pepper, layered over the oak tannins adding dark chocolate and liquorice.

Finish: Lingering, with the spices slowly fading to reveal the fruits and oak.

Jameson Whiskey is available to buy from these Merchants:-

Jameson Barrelmen’s Homecoming Crowns It’s Champion!

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A Happy Award Winner!

Jameson Irish Whiskey, produced by Irish Distillers in Midleton Distillery, hosted its global bartender summit in Ireland between the 23rd and 26th of June; Jameson Barrelmen’s Homecoming. Bartenders gathered to connect, collaborate and learn in the final step of a global journey to bring bartenders from across the world together.

Bartenders descended from all four corners of the globe, with 28 countries and over 120 guests in attendance, including from Canada, Korea, UK, and Brazil. The theme for 2019, ‘From Farm to Glass’, challenged bartenders to collaborate with their local communities – and each other – utilising what their local surroundings and the Irish countryside has to offer in order to experiment with Jameson and create new cocktail serves. Alongside the global competition, bartenders took part in workshops and seminars with expert craftsmen to further enhance their bartending skills and careers.

First gathering in Dublin, bartenders were shown how to draw upon even the most urban of environments by Simon O’Donnell, creator of a hydroponically powered urban farm in Dublin 1, using energy from fish to create fresh, locally-grown produce. Next, guests were taught about the effect of glassware on the drinking experience during a design workshop, going from initial concept to design, as well as enjoying a workshop on using clarification and carbonation to create complex, interesting drinks with the simplest of ingredients. Later, DJ Aidan Kelly hosted a “Music in the Mix” workshop, discussing the importance of music in the bar environment and the potential benefits behind a collaboration with a DJ.

Decorum abounds in the global bartender summit!

From Dublin, the group headed to Cork where the educational experience continued, focusing in-depth on Irish whiskey production, with a tour of both the old and new Midleton Distillery discovering the Garden Stillhouse and the maturation warehouses, a cooperage demonstration led by Ger Buckley, 5th generation Master Cooper, and a workshop in the Micro Distillery with Apprentice Distiller Henry Donnelly, learning about all things Irish whiskey and innovation.

Bartenders competing in the cocktail competition first took part in a speed round, which challenged them to create 10 classic Irish cocktails in five minutes. The top 15 then went on to showcase their ‘From Farm to Glass’ cocktails created during the local heats, using ingredients from their communities. The finale of the global Jameson Barrelmen’s Homecoming competition concluded the festivities, with the top five bartenders picking teams made up of bartenders from other countries to join them in creating a cocktail menu – exemplifying the collaborative spirit of the Jameson Barrelmen’s Homecoming, fostering lasting relationships and bringing together different cultures.

Using ingredients from both their local communities and the fresh Irish produce available at Ballymaloe House, the birthplace of modern Irish cuisine, the top five bartenders created three new ‘From Farm to Glass’ serves, with two of the judge’s choice to be tasted.

Ania Kulak representing Norway was crowned champion!

Ania Kulak representing Norway was crowned champion, with her ‘From Farm to Glass’ menu including ‘In The Green’, ‘High on Life’ and ‘Goosebomb!’. Ania embraced the ‘From Farm to Glass’ concept, impressing the judges with her level of commitment to utilising local ingredients in a creative way. She based her menu on the cultures of her teammates (hailing from China and Sweden), combining this with the theme – showing a true spirit of collaboration. As the global winner, she will receive a partnership with Jameson Irish Whiskey to develop a project in support of her local community with funding of up to €20,000.

Bartenders around the world have been key to the success of Jameson. To host this global gathering of bartenders in Ireland has been a real honour and reinforces our commitment to fostering collaboration, innovation and creativity among the globe’s leading mixologists.

As cocktail competitions continue to evolve, we’re incredibly proud to be able to offer a programme that brings together the excitement and interactivity of a global competition, while showing our commitment to supporting bartender education, community and innovation.
– Simon Fay: Business Acceleration Director at Irish Distillers

The Jameson Barrelmen’s Homecoming 2019 celebrated the core Jameson value of facilitating meaningful human connections by inspiring participants to meet, share knowledge and collaborate with local, knowledgeable craftsmen – both in their home countries and Ireland. The judging panel was made up of distinguished figures across the world of drinks, including Will Meredith, Head Bartender at Lyaness, London, Andre Duncan, the 2018 Jameson Barrelmen’s Homecoming Global champion, Angel Ji, award-winning Malaysian bartender, and Billy Leighton, Master Blender at Irish Distillers.

Jameson Barrelmen’s Homecoming 2019 champion Ania Kulak’s winning cocktail recipes:

In the Green
60ml Jameson Black Barrel
15ml chocolate mint syrup
3 dashes homemade Jameson Black Barrel bitters (with star anise, clove, and wormwood)
Garnish: Chocolate mint leaf

Stir the Jameson Black Barrel, syrup, and Jameson Black Barrel bitters with ice, strain and pour into the glass, then garnish with the chocolate mint leaf to serve.

High on Life
50ml Jameson IPA
30ml rhubarb juice
15ml pineapple weed syrup
2 dashes Jameson Wild Seaweed Bitters
Garnish: Pineapple weed sprig

Shake the Jameson IPA, rhubarb juice, syrup, and Jameson Wild Seaweed Bitters with ice, strain and pour into the glass, then garnish with the pineapple weed sprig to serve.

Goosebomb!
60ml Jameson Original
45ml strawberry syrup
10ml gooseberry syrup
Top: Gooseberry foam
Garnish: Forget-me-not flower

Shake the Jameson Original and both syrups with ice, strain and pour into the glass, top with the gooseberry foam then garnish with the forget-me-not to serve.

Jameson Whiskey is available to buy from these Merchants:-

Jameson Launches “The Bartenders Gathering” – Inspired By Another True Story!

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‘The Bartenders’ Gathering’

Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled the next instalment of its successful advertising platform, ‘Taste, That’s Why’. The new campaign, titled ‘The Bartenders’ Gathering’, launches across television, digital and social media in Germany from April 2019, ahead of a wider global roll-out later this year.

In line with the recent ‘Scully Was to Blame’, ‘Coopers’ and the ‘The Case of the most Unusual Case’ creatives in the series, the new television film is inspired by another true story about Jameson. ‘The Bartenders’ Gathering’ has been created by TBWA Dublin under the helm of John Kane, Executive Creative Director, produced in Ireland and directed by Stink Films’ Anthony Mandler, whose recent portfolio includes work for Apple, Nike and Adidas.

Set in modern Dublin in 2016, the commercial tells the true story of the 200 bartenders from around the world that gather in Dublin each year for the Jameson Bartenders’ Gathering; a three-day immersive and educational summit for bartenders to hone their skills, learn about Jameson and the history of Irish whiskey, and explore the rich culture of modern Ireland. This commercial retraces the memorable experiences that the group had and the connections they made, with an unexpected twist in the story.

Jameson invited 50 real bartenders from Ireland and around the world to star in the film to add authenticity to the creative. The TV spot is supported by an integrated social campaign that tells documentary-style true stories of the three bartenders who stayed behind and also delves further into stories of bartenders from places such as Spain, Germany and South Africa.

Last year, we put the unique, smooth taste of the Jameson family center-stage through our ‘Taste, That’s Why’ campaign and the feedback that we have received from bartenders, whiskey lovers and premium spirits drinkers alike has been exceptional.

As we unveil the next chapter in the ‘Taste, That’s Why’ story, we wanted to highlight Jameson’s revered position among bartenders as they have been instrumental to our success in the USA and around the world over the past 29 years.

The new spot conveys the true spirit of the annual Bartenders’ Gathering in a high octane but light-hearted manner with a twist of Irish humour – it’s exactly what you’d expect from Jameson, and will help us to further build the profile and personality of the brand supporting equity growth into the future.
– Simon Fay: International Marketing Director at Irish Distillers

We discovered this story after a fateful meeting with a bartender from Cameroon. It was almost too good to be true… it’s definitely true to the Jameson brand’s core purpose of connecting people.

The Bartenders’ Gathering’ will be unveiled in Germany in April, ahead of its introduction to other key Irish whiskey markets throughout 2019 and beyond.
– John Kane: Executive Creative Director TBWA

The new campaign launches across television, digital and social media in Germany from April 2019

Jameson is available to buy from these Whisky Merchants:-

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