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Introducing Jameson Orange – A Zesty New Take On A Classic Whiskey!

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Jameson Orange!

Jameson Irish Whiskey, produced by Irish Distillers in Midleton Distillery, is introducing a zesty new expression to its core range!

Building on the success of Jameson Cold Brew, Jameson Orange brings consumers another whiskey-forward spirit drink, inspired by a classic whiskey cocktail, the Old Fashioned.

Jameson Orange will be available in premise and retail in the UK at an RRP of £23.95 from August 2021

Innovating as only Jameson can, Jameson Orange combines the finest triple-distilled Jameson Irish Whiskey with natural orange flavouring. The result is a deliciously smooth, naturally zesty, subtly sweet and perfectly balanced expression. Bottled at 30% ABV and bursting with flavour, the new release introduces a whiskey-focused, modern, low-sugar twist to the growing flavoured spirits category.

With the popularity of flavoured whiskeys and spirits on the rise, Jameson Orange is set to tap into this opportunity through a limited roll out in markets where there is a clear consumer demand for quality flavoured offerings. Debuting on shelves in the UK from August 2021, Jameson Orange will launch in Russia in November alongside a second flavour variant, Jameson Lime & Ginger, inspired by the signature Jameson serve. Jameson Orange will also launch in the US in 2022.

The concept behind Jameson Orange was to create a product which would appeal to a growing audience of flavoured spirits fans, that draws on the quality and integrity of our award-winning triple distilled Irish whiskey.

Like Jameson Cold Brew and the forthcoming Jameson Lime & Ginger, Jameson Orange’s flavours are inspired by a classic whiskey cocktail, and we’re confident that this focus on taste and quality will appeal to a broad audience of whiskey fans, bartenders, and curious spirit drinkers.
– Brendan Buckley: International Marketing Director at Irish Distillers

Taste is at the heart of every sip of Jameson produced.

Triple distilled whiskey like ours involves a carefully crafted process, perfected over hundreds of years. This innovation builds on that craft and we are incredibly proud to share this exceptionally well balanced and intensely zesty creation with new and existing whiskey fans looking to explore and experiment.
– Kevin O’Gorman: Master Distiller at Irish Distillers

Jameson has been driving growth in the Irish whiskey category for over 30 years, selling 7.6 million cases worldwide in 2020. Its success is driven by a large consumer base in the USA and buoyed by other key markets including the UK, Russia, South Africa and Ireland. Jameson also continues to perform exceptionally well in emerging markets including Nigeria, India and Brazil.

Jameson Orange will be available in premise and retail in the UK at an RRP of £23.95 from August 2021


Jameson Orange recommended serve:

Pour over ice with lemonade and a wedge of orange.

Jameson Lime & Ginger recommended serve:

Pour over ice with lemonade and a wedge of lime.

Tasting Notes:

Nose:

Exceptionally well-balanced aromas of zesty peel and juicy orange citrus fruits, with sweet whiskey undertones.

Taste

Delicate, smooth and full mouthfeel with distinctive notes of orange zest as well as spicy, nutty, sweet vanilla.

Finish

Clean finish with a sweet orange aftertaste.

Jameson Products are available to buy from these Merchants:-

Jameson Black Barrel Sweeps The Boards In Global Awards!

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JAMESON BLACK BARREL HAS SWEPT THE BOARDS IN GLOBAL AWARDS!
Photo: Eoin Holland – www.eoinholland.com

Having celebrated a Gold Outstanding and 98 points from the International Wine and Spirits Competition 2021 (IWSC), and an impressive Double Gold medal from the International Spirits Challenge (ISC) in recent weeks, last night Jameson Black Barrel took home the overall trophy for the best Irish whiskey at the ISC’s prestigious annual ceremony.

“Jameson Black Barrel has a unique richness, with intense vanilla sweetness, pot still spiciness and nutty notes”
Photo: Eoin Holland – www.eoinholland.com

Testament to the quality and craftsmanship of the beloved Irish whiskey, this honour is the result of a rigorous blind tasting assessment from an experienced panel of judges to discover outstanding quality in the spirits industry.

Matured in reawakened bourbon barrels, Jameson Black Barrel has a unique richness, with intense vanilla sweetness, pot still spiciness and nutty notes.

Irish Distillers also won the highest recognition for Irish whiskey at the ISC, after being crowned Irish Whiskey Producer of the Year at the esteemed awards ceremony.

The result follows a stellar year at the competition for Midleton Distillery which saw its expressions receive an outstanding 28 medals, including three Double Golds.

Jameson Products are available to buy from these Merchants:-

“Who Do You Think They Were?” Now Jameson & Ancestry Can Tell You!

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More than one million Jameson employee records spanning 100 years now available to search for free on Ancestry.ie!

Irish Distillers and Ancestry, the global leader in family history, are working together to share 100 years of Jameson employee records online!

The historic Jameson Distillery Bow Street records, which are part of the Irish Distillers archive, contain detailed weekly wages books and include the employee names, as well as occupation, hours worked, and wages paid, spanning over 100 years from 1862 to 1969 (with records holding personal information available to view until 1937)[i]. The collection, which contains over one million indexed records, is now available to search on Ancestry and will be free of charge to access for the month of July[ii].

The records belong to Irish Distillers and the digitisation project with Ancestry will make them accessible to the public for the first time.

Carol Quinn: Archivist at Irish Distillers

Every bottle of Jameson Irish whiskey features an emblem known as the ‘Barrelman’ which was first produced almost 100 years ago and symbolises the passion and team effort that goes into making every bottle of whiskey. The Jameson Distillery at Bow Street closed as an operational distillery in Dublin in the 1970s and production moved to Midleton, but today, the lives of its ‘Barrelmen’ can be explored through these digitised wage books – a potential treasure trove of information for those researching their Irish family history.

Additionally, the records show further insight into life in Ireland within the period covered. During the Easter Rising in 1916, the distillery on Bow Street was taken over by the rebels which meant no staff could get to work. By law, that meant the employer did not have to pay them. However, there is a note in the wage book to say: ‘Rebellion in Dublin, all employees paid full week’.

We are incredibly proud to partner with Ancestry and bring these archives to a global public audience for the first time. These records are important for many reasons, but mainly because for many listed in the earlier volumes, there is no other surviving administrative record of their lives. Civil registration of births only began in 1864, so many may not have had birth certificates, and later records were destroyed in the bombing of the Four Courts in 1922.

While the archive is an internal resource for Irish Distillers and is not open to the public, I have always tried to answer any genealogical query that I receive. However, physically looking through the volumes – some of which are half a metre in size – isn’t good for the longevity of the records and leads to damage. Thanks to Ancestry and the team who came to Midleton to digitise the volumes, all of the records are available online and people can look up the records themselves and find out if their relatives worked at Jameson Distillery Bow Street and what their working life was like.
– Carol Quinn: Archivist at Irish Distillers

Free to search throughout July!

Occupation records can be a key resource for those researching their family history as they often provide more detail and context on how their ancestors lived day-to-day. The Jameson Distillery Staff Wage and Employment Books are particularly important as they bring to life a time when the Jameson distillery played a vital role providing employment for the local community – and potentially your ancestors – in Dublin City.

We are delighted to be working with Irish Distillers to preserve and provide online public access to this valuable collection, for people in Ireland and those with Irish heritage all around the world.
– Rhona Murray: Senior Content Acquisition Manager from Ancestry

Records in the collection span from 1862-1969, but in compliance with the General Data Protection Regulation (GDPR), records that hold personal details are only available to view up to 1937, to protect the privacy of any living people.

To access the records, click here.


[i] Records in the collection span from 1862-1969, but in compliance with the General Data Protection Regulation (GDPR) and to protect the privacy of living people, records that hold personal details are only available to view up to 1937

[ii] Free access ends 31 Jul 2021 at 11:59 p.m. To view these records, you will need to register for free with Ancestry with your name and email address. We will then send you a username and password to access the records. After the free access period ends, you will only be able to view the records in the featured collection using an Ancestry paid membership.

Jameson Products are available to buy from these Merchants:-

Jameson Crested Launches Second Collaboration With Eight Degrees Brewing!

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Jameson Crested X Eight Degrees

Irish Distillers has joined forces with Eight Degrees Brewing to create a second experimental limited edition of the beloved Jameson Crested.

Launching this month, Jameson Crested Finished in Devil’s Ladder Belgian Tripel Barrels is the next step in an exciting collaboration between Irish Distillers and its Co. Cork neighbour, Eight Degrees.

Making the most of their close relationship, in 2020 Eight Degrees finished their Beligian Tripel craft beer in Jameson sherry casks. Named Devil’s Ladder after the best-known hiking route up Ireland’s tallest peak, the beer truly takes taste to new heights.

This is a limited-edition release of fewer than 6,000 bottles

Always seeking an opportunity to innovate, Jameson returned the compliment by selecting a special whiskey to mature in the beer-soaked barrels. After four months of maturation, the result is a stunning evolution of Jameson Crested, with abundant spices, floral hops and sweetness, while the oak and malt work in tandem to add a toasted cereal character.

It’s no secret that the flavours found in beer and whiskey complement each other.

We are delighted that in recent years our relationship and indeed proximity to Eight Degrees Brewing here in Cork has created a canvas for collaboration and experimentation in this space, both as part of the Jameson Caskmates Series and beyond.

The Belgian Tripel beer finish brings a balanced contribution to Jameson Crested, accentuating elements such as sweetness in the form of vanilla and brown sugar, as well as a roasted malt character and elevated clove notes.
– Dave McCabe: Irish Distillers’ Blender

It was in the spirit of innovation that we decided to rest Devil’s Ladder in Jameson sherry casks, adding sweetness and Christmas cake notes to our Belgian Tripel. We are thrilled that the story has now come full circle, with our beer imparting a delicate hoppy character to this iconic Irish whiskey.
– Daniel O’Shea: Head Brewer at Eight Degrees Brewing

A limited-edition release of fewer than 6,000 bottles, Jameson Crested Finished in Devil’s Ladder Belgian Tripel Barrels will launch in O’Brien’s Wines from 23rd April, specialist retailers off licenses from 26th April, and select markets through Jameson’s online shop at jamesonwhiskey.com from 28th April priced at €50 (70cl)

Jameson Crested Finished in Devil’s Ladder Belgian Tripel Barrels

Tasting Notes, by Dave McCabe, Blender, Midleton Distillery

Nose: Initial notes of clove spice and cinnamon along with rich caramelised brown sugar and a roasted malt character that complements the sherry casks’ influence of toasted oak and dried fruits.
 
Taste: Round with abundant spices and a delicate floral hoppy character. Vanilla sweetness comes to the fore with a soft fruit note lingering in the background while the oak and malt work in tandem adding a toasted cereal element to the whiskey.
 
Finish: Lingering with the spices slowly fading, allowing the sweet nature of the oak and malt to remain until the very end.

How to Drink:

Enjoy neat to get the best of this liquid or pair with a craft beer (Eight Degrees Devil’s Ladder Belgian Tripel). For something mixed try:

An Chéad Chéim / The First Step

Ingredients: 35.5ml Jameson Crested X Devils ladder, 150ml freshly squeezed Apple Juice (or store-bought cloudy apple juice), 3 dashes of cardamom bitters.

To Make: Fill Glass with ice. Pour whiskey. Add apple juice. Add 3 dashes of bitters, quick stir. Garnish with apple fan or wedge, serve.

Jameson Products are also available to buy from these Merchants:-

Jameson Irish Whiskey Invites Everyone To ‘Join In’ With Its Month Long St. Patrick’s Day Celebration!

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‘Join in’ with Jameson Irish Whiskey for St Patrick’s Celebrations!

Jameson Irish Whiskey is extending a global invite to join in this year’s St Patrick’s Day celebrations, with a series of curated events, special edition party-at-home kits, and competitions that will run throughout March 2021.

The showcase of events will include a series of live streams, including performances from Canadian singer-songwriter Jessie Reyez alongside Dublin rappers Denise Chalia and Kojaque, R&B artist Savannah-Re, and Canadian rapper Junia-T on St Patrick’s Day (17th March).

Fans will also be invited to tune into a weekly live stream, from the beginning of March, via Boiler Room, and to join the Jameson team through the brand’s collaboration with Brooklyn-based internet football club, Nowhere FC.

Highlighting emerging talent and creatives from across the world, Jameson hopes to connect fans with communities by sharing unique experiences only accessible through its online partners, or via its Jameson Connects platform.

To kick off the global celebration Jameson will be bringing back its partnership with online music broadcasting platform Boiler Room, streaming sets every Wednesday in the run up to St Patrick’s Day, kicking off on 3rdMarch. The two performances are focused on connecting Jameson consumers with local talent, bringing the best of Dublin Rap and Indie to screens across the globe, allowing music fans to join in the celebration wherever they are. Customers can stream the gigs live via the Jameson Connects platform.

Jessie Reyez

The highlight of the month will fall on St Patrick’s Day, as Jameson streams into homes across the globe with a series of immersive performances. Celebrating hometowns and communities, fans will be brought to the streets of Toronto, Canada – home to Grammy nominated, Juno Award winning artist Jessie Reyez, the headline act of the main event Jameson Connects Jessie and Friends. Reyez, a long-time fan of Jameson, will be performing some of her critically acclaimed tracks including Coffin, Shutter Island and Figures. The global livestream will be available across four time zones on the 17th of March 2021, via the Jameson Connects platform. The performance is set to feature, Dublin based rappers Denise Chalia and Kojaque, alongside two Canadian artists Savannah-Re and Junia-T. Sign up for free tickets and check performance times on the Jameson Connects website.

In addition to the performance series, Jameson as also collaborated with Nowhere FC, the borderless internet football club based in Brooklyn, to create a collection of three limited edition football shirts, and accessories. The collection blends the aesthetics and histories of both partners, through the colours, style and motifs present on each design, symbolising the coming together of the Jameson and Nowhere FC communities as they join in with the St Patrick’s Day celebration. Fans can join the team, when the collection launches on on 10th March via Jameson.com and NwFC’s website.

Finally, Jameson will be launching a competition to offer one fan the ultimate opportunity to join in with its global celebration, by giving away a once in a lifetime St Patrick’s Day experience for 2022. All fans have to do is let the team at Jameson know – via the brand’s social channels and Jameson Connects platform – where they would like to spend St Patrick’s Day next year and why. , with one lucky winner being given the opportunity to live out their ultimate celebration in 2022!

St Patrick’s Day is a day to celebrate all that Ireland represents – culture, music and togetherness.

Jameson is ensuring that this year is no different as the whiskey brings its proud Irish spirit to life through a series of global virtual events and collaborations that encourage everyone to adapt an Irish state of mind and join in to safely celebrate St Patrick’s Day 2021.
– Brendan Buckley: International Marketing Director at Irish Distillers

For more information on Jameson’s St Patrick’s Day Celebrations head to the Jameson Connects platform that will house all of the activity mentioned above or follow via @jamesonwhiskey

Key links for the Jameson’s SPDS ’21 celebration:

To stream the Boiler Room gig click here
For Jessie Reyez’s & Friends tickets click here
To purchase the NwFC collection click here
To purchase a St Patrick’s Day cocktail kit click here

Jameson Products are also available to buy from these Merchants:-

Jameson Distillery Bow St. Awarded “World’s Leading Distillery Tour” For The Third Year In A Row!

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Jameson Distillery Bow St.

Jameson Distillery Bow St. has been named the World’s Leading Distillery Tour at the World Travel Awards (WTA) for the third year in a row!

The awards acknowledge, reward and celebrate excellence in global travel and tourism and the win further strengthens Bow St.’s position as a leader in tourism, globally.

Jameson Distillery Bow St. have been open for over two centuries

The 27th World Travel Awards Grand Final Ceremony took place virtually this year. The ceremony marks the final of the WTA Grand Tour 2020, an annual search for the finest travel and tourism organisations in the world, where the winners of WTA’s six regional ceremonies go head-to-head for the coveted world titles. Having been awarded Europe’s Leading Distillery Tour earlier this month, Jameson Distillery Bow St. competed against an impressive finalist list from around the world that included Macallan, Hennessy, Jack Daniels and Jose Cuervo.

We are extremely honoured to be awarded this very special accolade, which is voted for by travel and tourism professionals, and consumers worldwide. To win three years in a row is incredible and, given the impact of the Covid-19 pandemic, and the disruption that the travel and tourism industries have faced globally, this acknowledgement is particularly special this year.

The award honours and recognises our commitment to excellence at the spiritual home of Jameson and is an acknowledgement of the incredible work of our team at Bow St., who provide every visitor with an unforgettable and unique experience – in-person, and now, virtually. I would like to take this opportunity to thank them for their continued passion, dedication, hard-work and creativity, especially as we navigate these more difficult times together, as a team.
– Greg Hughes: Managing Director, Jameson Brand Homes at Irish Distillers

Congratulations to Jameson Distillery Bow St. on being named the World’s Leading Distillery Tour at the World Travel Awards, for the third year in a row. It is a truly well-deserved accolade and an acknowledgement of the hard work and dedication of the team. In what has been an extremely difficult year for everyone working in travel and tourism, this is some really good news for Irish tourism.

Over the years, Jameson Distillery Bow St. has established itself as an important attraction on the itineraries of international visitors to Dublin. We look forward to continuing to work closely with the team there, in 2021 and beyond, to welcome many more overseas visitors when the time is right, coming to experience all that Jameson Distillery Bow St. and our great city of Dublin have to offer.
– Niall Gibbons: CEO of Tourism Ireland

Greg Hughes, Managing Director, Jameson Brand Homes at Irish Distillers and Niall Gibbons, CEO of Tourism Ireland.

The doors of Jameson Distillery Bow St. have been open for over two centuries, with millions of people crossing the threshold over the years. While in-person distillery tours are closed in line with Government recommendations, Bow St continues to welcome Jameson fans in new and unique ways.

This December, Government guidelines permitting, the home of Jameson will begin offering a range of interactive, fun and immersive virtual experiences from the comfort of home. From cocktail making classes to whiskey tastings perfect for teambuilding or Christmas parties, Jameson provides kits, know-how and of course, whiskey, to create a memorable at-home experience.

In addition, Jameson has a range of Christmas gifting ideas online and in store when retail reopens at Jameson Distillery Bow St, and Jameson Distillery Midleton, from the world’s best loved Irish whiskeys to personalised bottles, cocktail kits, hip flasks and glasses.

Jameson Products are also available to buy from these Merchants:-

Sampling Jameson ‘Crested’ – Finished In Stout Barrels – Beyond Morish!

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Jameson Crested Finished in Black Ball Metric Stout Barrels!

I reported earlier this month that Irish Distillers had joined forces with Eight Degrees Brewing to create a unique edition of their beloved Jameson Crested.

Well, I’ve been fortunate to get hold of a sample from Jamesons (thanks!) and you’ll find my sampling notes below.

A limited-edition release of fewer than 10,000 bottles globally

Jameson Crested Finished in Black Ball Metric Stout Barrels is the next step in an exciting collaboration between Irish Distillers and its Co. Cork neighbour, Eight Degrees, who last year celebrated eight years of adventurous craft beer brewing by releasing a uniquely dark Black Ball Metric Stout finished in Jameson barrels as the last iteration of their Rack ‘em Up Series.

Always seeking an opportunity to innovate, Jameson returned the compliment by selecting a special whiskey to mature in the stout soaked barrels. The result is a stunning evolution of Jameson Crested, with a rich stout influence married with a luscious creamy texture and lingering finish of pot still spices and malt.

A limited-edition release of fewer than 10,000 bottles globally, Jameson Crested Finished in Black Ball Metric Stout Barrels is available from Jameson’s brand home outlets at Bow Street, Dublin, and Midleton, Cork.
It is also available through Jameson’s online shop at jamesonwhiskey.com, priced at €45 (70cl)

From mid-October, it will also be available to air passengers vising the new Dublin Airport shop in Terminal 2.

So, what did I think? Here are my tasting notes …

Tasting Notes – Jameson Crested Finished in Black Ball Metric Stout Barrels (40%)


Nose: Creamy stout, sweet, soaked raisins, crisp apples, chocolate and vanilla. After a while there’s woody aromas with hints of furniture polish and a dusty air!

Palate: Creamy mouthful, sweet chocolate, Christmasy fruits and pleasant shades of orange.

Finish: Smooth mild spice, creamy sweetness with a nice long peppery finish.

Overall: Beyond morish!

– If you’re a Jameson fan (and if not, why not?!) you must try this. If you don’t, you will regret it!

Remember – when-its-gone-its-gone!

Beyond morish – if you’re a Jameson fan (and if not, why not?!) you must try this!

Many thanks to the team at (@RxTLondon) for sending me the sample and, of course, jamesonwhiskey.com (@jamesonwhiskey) without whom!

Also, check out eightdegrees.ie (@8degreesbrewing) to see their wares!

Serving Suggestions:

Enjoy neat to get the best of this liquid or pair with a craft stout (Black Ball Metric Stout the best suiter).

For something mixed try:

Eight Degrees Stout & Spiced

Ingredients: 40ml Crested x Eight Degrees, 100ml Fever Tree Spiced, Orange Ginger Ale, 3 dashes chocolate bitters.

To Make: Fill a highball glass with ice. Pour in whiskey, bitters and top with spiced ginger ale. Garnish with an orange wedge.

Jameson Products are also available to buy from these Merchants:-

Introducing Jameson Crested X Eight Degrees Brewing!

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Introducing Jameson Crested X Eight Degrees Brewing!

Irish Distillers has joined forces with Eight Degrees Brewing for a unique edition of the beloved Jameson Crested.

Launching this month, Jameson Crested Finished in Black Ball Metric Stout Barrels is the next step in an exciting collaboration between Irish Distillers and its Co. Cork neighbour, Eight Degrees, who last year celebrated eight years of adventurous craft beer brewing by releasing a uniquely dark Black Ball Metric Stout finished in Jameson barrels as the last iteration of their Rack ‘em Up Series.

Always seeking an opportunity to innovate, Jameson returned the compliment by selecting a special whiskey to mature in the stout soaked barrels. The result is a stunning evolution of Jameson Crested, with a rich stout influence married with a luscious creamy texture and lingering finish of pot still spices and malt.

This is a limited-edition release of fewer than 10,000 bottles globally

We were delighted when the opportunity arose to create a truly special whiskey.

When we were selecting a whiskey to mature in these barrels, Jameson Crested became the obvious choice. It’s higher pot still component and sherry cask inclusion allowed the whiskey to meet the impact of the stout head on, creating a balanced reaction.

We filled the casks in November last year and carefully monitored the whiskey’s progress. After about four months of ageing we felt it was just right. The stout influence is prevalent in the taste, complementing the whiskey beautifully.

It’s a truly unique liquid, perfect when enjoyed neat, paired with a craft stout, or as part of a spiced cocktail.
– Dave McCabe: Irish Distillers’ Blender

It was an honour to be given the opportunity to create our special 8th anniversary stout using barrels from Jameson, the world’s most popular Irish whiskey.

Today we are delighted to have made our mark on Jameson Crested, an icon of Irish whiskey, through the release of this special edition.
– Derek Neville: Head Cellarman at Eight Degrees Brewing

A limited-edition release of fewer than 10,000 bottles globally, Jameson Crested Finished in Black Ball Metric Stout Barrels will launch in Jameson’s brand home outlets at Bow Street, Dublin, and Midleton, Cork, this month, and will be available through Jameson’s online shop at jamesonwhiskey.com, priced at €45 (70cl)

It will also be available to air passengers vising the new Dublin Airport shop in Terminal 2 from mid-October.

Tasting Notes: Jameson Crested Finished in Black Ball Metric Stout Barrels – by Dave McCabe, Blender, Midleton Distillery

Nose: Rich stout influence; malt and vanilla chocolate. Jameson Crested pot still spices and dried fruits.

Taste: Luscious creamy texture, mild spice, roasted coffee beans and chocolate.

Finish: Sweet notes fade, pot still spices and malt lingers.

How to Drink:

Enjoy neat to get the best of this liquid or pair with a craft stout (Black Ball Metric Stout the best suiter).

For something mixed try:

Eight Degrees Stout & Spiced

Ingredients: 40ml Crested x Eight Degrees, 100ml Fever Tree Spiced, Orange Ginger Ale, 3 dashes chocolate bitters.

To Make: Fill a highball glass with ice. Pour in whiskey, bitters and top with spiced ginger ale. Garnish with an orange wedge.

Jameson is available to buy from these Merchants:-

Irish Distillers Launches “Grow Your Own Cocktail” Web Series for Bartenders!

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Grow Your Own Cocktail!

Jameson Irish Whiskey, produced by Irish Distillers in Midleton Distillery, has launched a Grow Your Own Cocktail web series to promote local sourcing, collaboration and discovery among bartenders and local producers around the world.

Last year, the Jameson team brought bartenders, local farmers and producers together in communities across the globe to encourage mixologists to create locally inspired cocktails. The Jameson team captured all of their adventures, which fans can now enjoy as a six-part web series.

Create a Jameson cocktail using locally sourced ingredients!

The series will feature episodes from Dubai, Tel Aviv, Kuala Lumpur, Shanghai, Stockholm and Cork, home to Irish Distillers’ Midleton Distillery, to educate and inspire the global bar community to use local and uniquely sourced ingredients.

Since the Grow Your Own Cocktail concept was born, Jameson has encouraged meaningful human connections between bars and their community through foraging, hosting masterclasses, and partnering with local expert craftspeople. This has inspired participants to embark on a journey of collaboration with local producers on a truly global scale.

Alongside the web series, Jameson is encouraging bartenders to proactively support their local community by joining the Grow Your Own Cocktail movement. Jameson is offering a €1,000 cash prize to be split equally between bartenders and producers who work in collaboration to create a Jameson cocktail using locally sourced ingredients.

The competition will encourage bartenders to leverage their local environment by creating a signature drink with ingredients sourced from a farm, corner shop or local market and winners will be encouraged to invest their prize back into their community through further local sourcing.

Entrants simply post their cocktail on Instagram, outlining the local ingredients used, background to the collaboration, and explain why Jameson should support them, along with the hashtag #GrowYourOwnCocktail. The contest will judge each Bartender’s fresh new cocktail. How their new serve celebrates and supports both the local community and the smooth taste of Jameson will also be rewarded.

The Grow Your Own Cocktail web series is integral in encouraging collaboration between the bar industry and their local craftspeople. The bar community has faced serious challenges in 2020, so now, more than ever the industry needs solidarity, creativity and innovation to help it through these times.

It’s Jameson’s mission to support this creativity and encourage bartenders to use their own environments in truly innovative ways.

The bartending community is at the heart of Jameson as the first advocates of our whiskey many years ago. We can’t wait to see what bartenders and their wider communities come up with.
– Brendan Buckley: Irish Distillers’ International Marketing Director

Bartenders are encouraged to join the global movement and combine local resources and ingredients

Episodes of the web series are being released throughout August and September via @JamesonHosts on Instagram and the Jameson Irish Whiskey YouTube channel.

For more information on how to enter the competition, bartenders should head over to the @JamesonHosts Instagram page. All posts must tag @JamesonHosts and the deadline for entries is September 14th 2020.

Jameson Whiskey is available to buy from these Merchants:-

‘Stay Inn’ – Jameson & Rap Artist Bas Give Two Young Musicians A Unique Mentorship Opportunity!

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International rap artist Bas

Jameson is rekindling its collaboration with international rap artist Bas to mentor two emerging artists to create new tracks virtually during COVID-19.

Jameson Irish Whiskey has connected the Dreamville rapper with two young musicians from Ireland and the U.S as part of its new campaign – Jameson Connects: The Stay Inn. Together, Jameson and Bas offered the artists a unique mentorship opportunity to help take their careers to the next level.

Bas handpicked the artists, each with a very different sound and background, based purely on their creativity …

The #JamesonConnectsBas project was launched in response to the COVID-19 pandemic. This spring, Bas had planned to run a series of youth music workshops in Sudan, the country of his heritage, as a way of using his experience and expertise to inspire the next generation of musical talent and to give back to the community and culture that he loves.

Unfortunately, the workshops were postponed because of the COVID-19 crisis. Instead, Bas began working with Jameson to see how he could connect with people through this period and the concept of a digital mentorship programme was born.

Bas (who is famously the protégé of J Cole) handpicked the artists, each with a very different sound and background, based purely on their creativity, potential and originality. In recent weeks he connected with Say 3, a US-based music producer and a regular fixture on the Atlanta club scene and Sierra Leonean-Irish art-soul artist, Loah. Through a series of online workshops, the artists worked in collaboration with Bas to produce a new track.

Throughout my career I have been lucky enough to find myself with amazing mentors, and this is something I have always been truly thankful for.

I never underestimate the impact that this has had on my journey as an artist, and I believe it is essential to open up your experiences and share your successes with other aspiring artists so that they can learn from them, and are given the same opportunities.
– Bas

As the global leader in Irish whiskey, Jameson prides itself on bringing people and communities together. Jameson Connects: The Stay Inn is an extension of this, celebrating the diversity and talents of our whiskey fans.

We are delighted to be partnering with Bas once again and look forward to following the musical journey of each of the artists.
– Brendan Buckley: International Marketing Director at Irish Distillers

The project forms the next phase of the Jameson Connects: The Stay Inn platform, designed to keep spirits high as the world stays in by bringing drinks recipes, pub quizzes, merchandise giveaways and virtual gigs to Jameson fans around the world.

Fans can tune into videos from the creative process on Jameson Whiskey’s YouTube channel

Jameson Whiskey is available to buy from these Merchants:-

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