Well the above is obviously not a Malt Whisky advert. It’s promoting Heineken.

But could this style of promotion ever be used to promote a famous malt brand?

The advert is extremly well done; slick, amusing, provoking, attention grabbing etc., etc. …. and obviously expensive to produce.

So why not use the above sort of image to stimulate us dram drinkers? After all were not a bunch of fogey, sit in front of the fire reading a good book types are we?

I don’t think a little bit of excitement is going to give me a heart attack just yet.

What I’m saying is, malt advertising can be, a bit vintage dull. A rose tinted, sepia-toned fantasy of life-gone-by.

Well I like that image too, it works and suits this type of spirit but not all the time!

I’d like to see something different for some of our mainstream malts.

And an advertising campaign like the one above may just do the trick.