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You are here: Home / Archives for St. Patricks Day

St. Patricks & Chips! Jameson’s Limited Edition Employs Technology To Help Us All ‘Join In’

February 4, 2020 by Gary Leave a Comment

‘Create your own label’ connectivity offers a first for Jameson consumers

Jameson Irish Whiskey has unveiled its much-anticipated limited-edition bottle, designed by well-known Dublin-based designer and illustrator Hephee (Stephen Heffernan), marking the start of the brand’s global St Patrick’s Day (Tuesday, 17 March) celebrations.

Designed in Heffernan’s signature style, each icon on the label charts the familiar journey of friends all over the world, as they ‘join in’ on the day the world turns Irish. The design reflects a shared belief that while the best plans might start with a text or a call, the real magic happens as the momentum builds and friends come together to create new memories.

This eighth addition to the Jameson collectable limited-edition bottle series will be available from February 2020

Working out of Jameson’s in-house studio, Heffernan’s design goes further than previous editions, with connected technology inviting Jameson fans to get creative and make their own virtual label online using Heffernan’s eye-catching template and icons.

Using a Near Field Communication (NFC) chip and Quick Response (QR) code on the neck of the bottle, Jameson fans can connect with a design experience that allows them to customise their own label through hidden icons also designed by Heffernan. Once happy with their design, they can enter it into a competition to win a bespoke Jameson Bar Sign.

Participating consumers in key markets can also enter into a competition to win their own personalised limited-edition bottle.

We are hugely excited about this innovative Jameson bottle.

This year we are deepening the connection with our fans with an offering that reflects the brand’s appreciation of local talent through Stephen’s artwork, and encourages digital engagement that taps into the growing popularity of customisation through the connected nature of the bottle.
– Brendan Buckley: International Marketing Director at Irish Distillers

This eighth addition to the Jameson collectable limited-edition bottle series will be available through off-trade channels in 22 markets* from the beginning of February 2020.
*Japan, Canada, Poland, Czech Republic, New Zealand, Slovakia, Austria, Romania, Switzerland, Italy, Estonia, Hungary, Croatia, Norway, Korea, Greece, Serbia, Slovenia, Jordan, Lebanon, Malta and our brand home, Jameson Distillery Bow St. in Dublin, Ireland.

Jameson has been driving growth in the Irish whiskey category for the past 30 years and now sells 7.7 million cases worldwide, up from 7.3 million cases last year. Today, Jameson is in double or triple-digit growth in more than 70 markets across the globe, with that growth driven by the USA, Europe and Africa.

Jameson continues to perform well in emerging markets, up 23%, with Nigeria (+141%), India (+55%), Mexico (+20%) and Brazil (+13%) all recording high levels of growth. The Jameson family also saw sales increase by 12% in Eastern Europe, driven by the Ukrainian (+24%) and Russian (+7%) markets.
(Year ending 30 June 2019)

Jameson Whiskey is available to buy from these Merchants:-

  • Master of Malt
  • The Whisky Exchange

Filed Under: Irish, Irish Distillers, Jameson, News, St. Patricks Day, Whiskey

Jameson Kicks Off St. Patrick’s Day 2018 With Its 7th Limited Edition Bottle Design!

February 2, 2018 by Gary Leave a Comment

Jameson has kicked off St. Patrick’s Day 2018 with its seventh annual limited-edition bottle design. Photo: Eoin Holland – www.eoinholland.com

Jameson Irish whiskey, which is produced by Irish Distillers in Midleton Distillery, has kicked off St. Patrick’s Day 2018 (Saturday, 17 March) with its seventh annual limited-edition bottle design. For the first time in its history, Jameson has collaborated with a group of artists, representing the bravery, unity and opportunities that are possible when friends come together.

Irish illustrator Claudine O’Sullivan led the design process

Irish illustrator Claudine O’Sullivan led the design process, recruiting two close friends from different creative fields to form a collective to curate the label. British designer, Alex Mellon, and Irish photographer Leonn Ward joined O’Sullivan, with the result being a design that celebrates the openness and spirit of friendship that Ireland is renowned for.

The 2018 collectable bottle is inspired by the Fianna; Irish mythological warriors known for valuing loyalty and bravery – the foundation of every strong friendship. Claudine’s soaring eagle, drawn by hand, represents the unity felt by the silhouette of three friends on a night out – shot against Dublin’s Ha’penny Bridge by Leonn.

The three friends on the label are depicted rallying around banners and symbols representing Irish tribes of past and present, drawn by Alex, and are set to inspire whiskey drinkers around the world to come together and celebrate St. Patrick’s Day with Jameson.

The 2018 collectable bottle is inspired by the Fianna; Irish mythological warriors known for valuing loyalty and bravery. Photo: Eoin Holland – www.eoinholland.com

A limited edition for March 2018, each bottle is equipped with a near field communication (NFC) chip which allows consumers to access content on www.jamesonwhiskey.com where they can find out more about the artists and the story behind their design. The limited edition bottle will be available in 35 countries, including Ireland, Japan and Australia, from February 2018.

Over the past 18 months, Leonn, Alex and I have come together from our different disciplines with the same vision – to create a clean, fresh and impactful design that brings the spirit of the Fianna and Ireland’s history of embellishment in storytelling to life.

On a personal note, it has been a dream come true to work with Jameson. My family lives on historic Jameson land both in Dublin and in Cork, so the whiskey has been in my life since before I can remember. Sláinte!
– Claudine O’Sullivan: Lead designer in the project

Dublin has long been a city of artists, adventurers and friends, so for Jameson’s 2018 limited edition bottle we collaborated with three artists with different creative backgrounds to celebrate true friendship.

St. Patrick’s Day is Jameson’s second Christmas and is synonymous with great friends getting together, so we are confident that our new seasonal release will encourage modern day adventurers to enjoy Jameson together during their St. Patrick’s Day celebrations.
– Simon Fay: International Marketing Director at Irish Distillers

Jameson is available to buy from these Whisky Merchants:-

  • Master of Malt
  • The Whisky Exchange
  • Edencroft Fine Wine & Spirit Specialists
  • Abbey Whisky
  • The Whisky Barrel
  • The Green Welly Stop
  • Whisky Online

Filed Under: Jameson, Midleton, News, St. Patricks Day

Jameson Unveils Sixth Limited Edition Bottle For St. Patrick’s Day!

February 10, 2017 by Gary Leave a Comment

The sixth limited edition bottle of its annual St. Patrick’s Day festivities

Jameson, the world’s favourite Irish whiskey, has unveiled its sixth limited edition bottle ahead of its annual St. Patrick’s Day festivities. The most recent in a series of collaborations with Irish artists, this year’s bottle has been designed by Dublin-based designer and illustrator, Steve McCarthy.

Photo: Eoin Holland – www.eoinholland.com

McCarthy’s creative starting point came from the Jameson family motto Sine Metu – or without fear – which has been at the heart of the company since it was founded in 1780 and lives on today. He also took inspiration from a commonly used Irish saying that goes hand in hand with Sine Metu, ‘to chance your arm’.

Legend has it that in 1492, ‘Black James’ Butler and his men found themselves barricaded behind the door to St. Patrick’s Cathedral in Dublin. On the other side was Gearóid Fitzgerald who, tired of the constant fighting between the clans, decided it was time to make peace. Fitzgerald ordered his men to cut a hole in the door before extending his hand through the gap as a token of friendship. Rather than cut his arm off with a sword, Butler shook it and the long standing feud came to an end, giving Dublin one of its most famous sayings: to chance your arm.

Over 500 years later, Dublin is still a place where social barriers break easily and friendships come about in the most unexpected of ways and this has been brought to life on the label through two outstretched hands exchanging a handshake, framed by the St. Patrick’s Cathedral door of Reconciliation. The Sine Metu motto has been tattooed on to the knuckles of each hand as a reminder that when we fear a bit less, we live a bit more.

McCarthy has included some of the Irish capital’s most recognisable monuments in his bold and colourful design, such as the Ha’penny Bridge and Smithfield tower, and has also peppered the label with additional details that are reflective of his own knowledge of the city and sense of humour.

I wanted it to feel like there was a deeper meaning to what you see. For me, the Jameson motto is very emotive and I hope that with my design I am able to speak to others around the world who have also been inspired by Sine Metu, or those who might still with this release, to fear a bit less to live a bit more.
– Steve McCarthy

The release of the sixth limited edition bottle kicks off Jameson’s global St. Patrick’s Day celebrations for 2017 and will be available in markets including the USA, Ireland and Russia from February 2017, with a recommended retail price of €30 (or local equivalent).

Our limited edition Jameson bottle for 2017 keeps the spirit of John Jameson alive and celebrates a very Irish saying that dates back to the 15th century but is as relevant as ever today. As Jameson found when he established the Bow Street distillery in 1780, fearing less can help you reap rewards you never thought possible and we still proudly live by this ethos.

Steve’s design perfectly balances the rich heritage of Dublin with the modern design and Irish wit of Jameson, and we hope that Irish whiskey fans will be inspired by the bottle in their own St. Patrick’s Day celebrations.
– Daniel Lundberg: Jameson Global Brand Director

Filed Under: Jameson, News, St. Patricks Day

St Patrick’s Day – 25% Off Emerald Isle Whiskies – Only From Edencroft!

March 14, 2016 by Gary Leave a Comment

Remember: Sold on a first come basis!

Remember: When they’re gone, they’re gone!

Celebrate this years St Patrick’s Day with 25% off all Edencrofts stocks of Whiskey from from The Emerald Isle!

Just insert the code Q2BD2969D on the checkout page before midnight on the 17th March (St Patrick’s Day) to receive your discount!

Plus This Weeks New Arrivals:-

Glendronach / 12 Year Old Sauternes Finish
Glendronach / 12 Year Old Sauternes Finish

£ 42.50
Country: Scotland
Region: Highlands
Age: 
Strength: 46.%
70cl

Summary: Country/Region: Scotland/Highlands. Unit: 70cl. ABV: 46%. The GlenDronach 12 Years Old Sauternes Cask Finish was initially matured in European Oak casks and thereafter nished its maturation in a very small batch of Sauternes wine barrels, giving the final whisky its own range of unique avours and aromas. Bottled at 46%, non chill ltered and natural colour. Colour: Crisp summer gold; Nose: Torrents of fresh fruits, apricots and nectarine ow to honeydew melon and distant hints of overripe banana. A gentle aromatic oral note balances with creamy vanilla to give a sophisticated back note to the nose; Taste: Wildower honey oods over sweet sultanas and green apples. A dusting of ground almonds, vanilla and creamy toasted oak combines with a vibrant citrus twist, giving a rich, spicy depth and contrasting fresh balance; Conclusion: Sweet, fresh and fragrant with balanced acidity. Lots of nesse and elegance, whilst still maintaining the lively, youthful elements. Ratings: 93.5 Points – Jim Murray's 2016 Whisky Bible.

Benriach / 15 Year Old Pedro Ximinez Finish
Benriach / 15 Year Old Pedro Ximinez Finish

£ 49.50
Country: Scotland
Region: Speyside
Age: 
Strength: 46.%
70cl

Summary: Country/Region: Scotland/Speyside. ABV: 46% Unit: 70cl Age: 15 Year Old. Matured in the traditional style in American bourbon barrels, this whisky is then nished in Pedro Ximenez Sherry butts, sourced from the bodegas of Jerez de la Frontera in Andalucia, Southern Spain. During this second period of Maturation the whisky derives many interesting characteristics specic to the Pedro Ximenez butt. Colour: Gold. Nose: Honey, sultanas, dark chocolate with a ood of Pedro Ximenez Sherry. Taste: Cream and honey, infused with papaya, rosehips, eucalyptus and dark chocolate, all interwoven with rich Pedro Ximenez Sherry and oak wood. Ratings: 94.5 Points / Jim Murray's 2016 Whisky Bible.

Filed Under: Edencroft Spirit Specialists, New Arrivals, St. Patricks Day

Jameson’s Limited Edition Bottle For St. Patrick’s Day 2015

January 22, 2015 by Gary Leave a Comment

Jameson Limited Edition Bottle

Jameson Limited Edition Bottle

Jamesons has unveiled its fifth annual limited edition bottle as it gears up for St. Patrick’s Day 2015.

Designed by award-winning, Dublin-based illustrator, Steve Simpson, the bottle forms the flagship of Jameson’s much-anticipated ‘Hello Dublin’ celebrations in Dublin and around the world this March.

Simpson’s innovative design captures the soul, warmth and wit of the city where Jameson was first crafted back in 1780, with captivating imagery of landmarks such as Trinity College and Clery’s clock.
The artwork also features real Dubliner phrases on a map of roads to represent the lifeblood of the city: the people and their passion for Dublin. The designer’s story – ‘Wherever I roam, it’s Dublin my heart calls home’ – is a prominent personal touch, reinforcing the high regard in which the city is held.

The result is an iconic limited edition bottle with stand-out appeal that balances the confident, inclusive and contemporary personality of Jameson with its rich, Dublin heritage. The bottle will be sold in more than 30 markets, demonstrating the global popularity of Jameson with its St. Patrick’s Day campaign and its success in raising the momentum of Irish whiskey around the world.

Daniel Lundberg, Global Brand Director for Jameson, said: “Jameson is synonymous with its hometown of Dublin – both are steeped in heritage, have infectious, welcoming personalities and are leaders in contemporary craft, so this limited edition bottle is our way of paying homage to this great city.
“This year’s design successfully captures the synergy between Jameson and Dublin, giving consumers around the world the opportunity to enjoy an authentic St. Patrick’s Day experience wherever they are.”

The new limited edition bottle will be available from March 2015.

Filed Under: Jameson, News, St. Patricks Day

The Whisky Exchange – Amazing St. Patrick’s Day Offers!

March 4, 2012 by Gary Leave a Comment

There’s a Great St. Patrick’s Day competition from The Whisky Exchange on at the moment (it runs until the 16th March.)

Well worth a look and worthy of some good Irish luck!

The Whisky Exchange
Jameson 2007 Rarest Vintage Reserve
Bushmills 1608 / 400th Anniversary
St. Patrick’s Day Offers
Irish Whiskey
 
Eligibility for Prize Draw Offer is for UK customers only and is valid until 11.59 on 16th March 2012.
Winners will be drawn at random on 17th March and will be notified by 21st March 2012.

Filed Under: Competitions, Irish, News, St. Patricks Day, The Whisky Exchange

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