The ‘Directors’
The Sunday Times Virgin Fast Track 100
Atom Group, which comprises online retailer Master of Malt, spirits producer Atom Brands, and craft spirits distributor Maverick Drinks, has earned a place in the The Sunday Times Virgin Fast Track 100.
The league table, published on 3 December, definitively ranks Britain’s 100 private companies with the fastest-growing sales over the last three years.
Atom Group was placed 99th in the league table, with sales growing at a compound annual rate of over 46% during the three years to September 2017.
Atom Group is a multi-award-winning drinks and technology group on a mission to disrupt the drinks industry in three different ways:
Master of Malt is re-imagining online drinks retail from the ground up, using cutting edge technology and fanatical customer service to help people explore the world of fine spirits.
Atom Brands is creating a stable of internationally-acclaimed drinks brands unparalleled in their innovativeness and utterly uncompromising in their approach to the quality of the liquid.
Maverick Drinks is assembling the most interesting portfolio of craft brands in the industry, and challenging the ‘pay-to-play’ status quo with their open, no-nonsense approach to doing business.
In everything Atom Group does it is a disruptive innovator; it is baked into its DNA to challenge orthodoxy and received wisdom.
To be recognised as one of the UK’s fastest growing companies is an astonishing achievement for everyone who has worked so hard to help make what once seemed like a crazy dream into reality.
A few years ago we were just a bunch of friends working out of a 380 sq ft shed on a farm in the middle of nowhere. Things have changed a bit since then.
I still can’t quite believe how far the business has come – I’m incredibly proud of what we’ve built together, and very excited about the future.
– Justin Petszaft: Atom Group founder and managing director
Entrepreneurs are the lifeblood of the economy; driving innovation, creating jobs and challenging industry norms. The achievements of the companies on this year’s Fast Track 100 list are fantastic.
It’s clear over the coming years UK business will have to adapt to different conditions and we must do all we can to support our entrepreneurs – who will be the engines of growth for Britain.
– Sir Richard Branson
The last few years have been remarkable ones for Atom Group as its work has been recognised with a string of awards, including:
Master of Malt:
Global Online Whisky Retailer of the Year 2016, 2014, 2013 & 2012: Icons of Whisky
Online Retailer of the Year 2016, 2014: IWSC
Online Retailer of the Year 2017 & 2016; Digital Business of the Year 2017: Digital Entrepreneur Awards
Best Grocery eCommerce 2017; Best Innovation in eCommerce Delivery/Logistics 2017; Medium eCommerce Company of the Year 2016; Best Social Media eCommerce Campaign 2016; The eCommerce Gold Award 2016 (Overall ceremony winner): The eCommerce Awards
Atom Brands:
Overall Grand Spirits Master (Atom Brands); Spirits Masters 2017
Gin Producer of the Year (Atom Brands); IWSC 2017, Spirits Masters 2017
World’s Best Single Malt Scotch Whisky (TBWC Port Ellen 33yo); Spirits Masters 2017
World’s Best Blended Whisky (Lost Distilleries Blend, That Boutique-y Whisky Co Blended Whisky #1, The Golden Age Blend); World Whiskies Awards 2014, 2015; International Spirits Challenge 2016, IWSC 2016
World’s Best Blended Malt Whisky (Reference Series III.2); World Whiskies Awards 2016
World’s Best Grain Whisky (Darkness! North British 18yo Oloroso Finish); World Whiskies Awards 2015
World’s Best Gin (Bathtub & Navy Strength, TBGC Swedish Rose); The World Gin Awards (Compound Gin) 2015, 2016, 2017; International Spirits Challenge 2013; IWSC Trophy (Contemporary Gin, London Dry Gin) 2017
World’s Best Liqueur (MoM 30yo/40yo Whisky Liqueur, Ableforth’s Bathtub Sloe Gin); World Whiskies Awards 2013, 2014, 2015, 2016, 2017; International Spirits Challenge 2015
World’s Best Spiced Rum (Rumbullion XO 15yo); World Rum Awards 2015, 2017
World’s Best Premixed Cocktail (Handmade Cocktail Co Manhattan, Boulevardier); World Drinks Awards 2015, 2016, 2017
Best Design and Packaging for Spirits (Bathtub Gin, Rumbullion, That Boutique-y Gin Company); Drinks Business Awards 2012, World Gin Awards 2016, World Rum Awards 2016, Spirits Masters 2017
Whisky Brand Innovator of the Year (Drinks by the Dram); Icons of Whisky 2013, World Whiskies Design Awards, 2012, 2013, Drinks Retailing Awards 2013
Maverick Drinks:
Spirits Distributor of the Year 2017, 2016, 2014: IWSC
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