Archives for November 29, 2019

Jameson Distillery Bow St.

Irish Distillers, producer of some of the world’s best known and successful Irish whiskeys, today announced that Jameson Distillery Bow St. has been named the World’s Leading Distillery Tour at the World Travel Awards (WTA) for the second year in a row.

The awards acknowledge, reward and celebrate excellence in global travel and tourism. The finalist list included Macallan, Hennessy, Jack Daniels and Jose Cuervo.

Once again, we are extremely honoured to be awarded this very special accolade. The World Travel Awards are voted for by travel and tourism professionals, and consumers worldwide, and this honour recognises our commitment to excellence at the spiritual home of Jameson in Dublin.

This award is an acknowledgement of the incredible work of our team at Bow St., who provide every visitor with an unforgettable and unique experience and I would like to take this opportunity to thank them for their passion and dedication.

Visitors want to engage with our whiskeys through unique shared experiences. At Jameson Distillery Bow St., we bring our visitors on a journey, engaging all five senses through audio visual aided storytelling from a Jameson Brand Ambassador, aromas, hands-on experiences and, of course, product sampling,
– Greg Hughes: Managing Director, Jameson Brand Homes at Irish Distillers

The awards acknowledge, reward and celebrate excellence in global travel and tourism

The 26th World Travel Awards Grand Final Gala Ceremony 2019 took place at the Royal Opera House Muscat, Oman, with the leading decision-makers, figureheads and influencers of travel in attendance. The evening marked the climax of the WTA Grand Tour 2019 – an annual search for the finest travel and tourism organisations in the world, featuring the winners of WTA’s six regional ceremonies going head-to-head for the coveted world titles.

Jameson Distillery Bow St. offers a range of interactive, fun and immersive experiences

Jameson Distillery Bow St. offers a range of interactive, fun and immersive experiences including the flagship distillery tour, a premium whiskey tasting experience, whiskey blending and cocktail making master classes – along with the opportunity to draw and taste whiskey straight from a cask. One of the city’s most unique event locations, Bow St. is also available for private use by evening.

Jameson Distillery Bow St. was also awarded Europe’s Leading Distillery Tour for the second year in a row at The World Travel Awards Europe Gala Ceremony 2019, held in Madeira in June.

To book tickets for Jameson Distillery Bow St., visit jamesonwhiskey.com.

Jameson Whiskey is available to buy from these Merchants:-

• Master of Malt
• The Whisky Exchange

A packaging revamp for the Jameson Caskmates Series

Irish Distillers has unveiled a packaging revamp for its Jameson Caskmates Series.

Jameson Caskmates Stout Edition

The new look includes key updates on both expressions in the Caskmates range – Jameson Stout Edition and Jameson IPA Edition – in response to consumer research in key markets, including US, UK, South Africa and Ireland, which highlighted a desire for a simplified product proposition.

In line with these findings, a new ‘Caskmates Series’ family name will announce the range on the neck and back label. The main label will now feature a stronger focus on the varietal edition and a clear descriptor of ‘Whiskey Finished in Craft Beer Barrels’ to celebrate the liquid within.

The back label also highlights the ‘Caskmates Series’ craft beer partner, Eight D Brewing, whose beers are used to season the casks before being filled with Jameson.

Irish Distillers acquired Eight D Brewing in 2018 to secure a long-term supply of craft beer following the runaway global success of the Caskmates Series. Almost 1 million 9 litre cases have been sold since the range was launched in 2015.

The Caskmates Series was born of innovation – a creative experiment that tapped into the growing appetite for Irish whiskey and love of craft beer. It has been a hugely successful range for us, recording phenomenal growth since its launch in 2015 with global sales standing at almost 1 million 9 litre cases since launch.

While the Caskmates Series has introduced new consumers to Jameson and excited existing Jameson fans, our research showed a need to simplify the product proposition. We are confident that this new streamlined look will play a role in ensuring continued growth image006.pngfor these exciting expressions.
– David Quinn: Head of Whiskey Science at Midleton Distillery

The new look Jameson Stout Edition and Jameson IPA Edition, both bottled at 40% ABV, will be shipped to the US from January 2020 and the rest of the world from March 2020. It will be available through retailers at the RRP of 120 index to Jameson Original as well as through leading bars and restaurants.

The Jameson Caskmates story began when Dave Quinn, Master of Whiskey Science in Midleton Distillery, met a local craft brewer in a local bar in Cork, Ireland. Dave agreed to loan the brewery some Jameson casks to discover their influence on his Irish stout.

When the stout-seasoned barrels were returned to Midleton Distillery, Dave re-filled them with Jameson Irish whiskey, an experimental finishing process from which Jameson Stout Edition was born.

Jameson Caskmates IPA Edition

Jameson IPA Edition was the second expression to be added to the range and is a triple-distilled Irish whiskey finished in IPA-seasoned barrels. Local craft brewery Eight D Brewing, from Mitchelstown Co. Cork is now the official partner for this product.

Since its launch, the Jameson Caskmates Series has satisfied the appetite for innovative and authentic tastes among whiskey enthusiasts, Jameson drinkers and craft beer fans in over 40 markets worldwide.

Jameson Whiskey is available to buy from these Merchants:-

• Master of Malt
• The Whisky Exchange