Some like it hot! Thrill Engineer, Professor Brendan Walker
This summer, a maverick whisky club is turning up the heat with the release of Exp.01, a limited-edition new chilli-infused drink resulting from an experiment that saw 100 fresh red Scotch Bonnet chillies matured in a cask of Scotch whisky for 17 years.
For the experiment, The Scotch Malt Whisky Society (SMWS) added around 100 sliced chillies to a cask of 10-year-old single malt – in doing so, stripping it of its title as a Scotch whisky. The curious concoction was then left to mature for a further 17 years before being bottled as the spicy spirit it is today.
An experiment that saw 100 fresh red Scotch Bonnet chillies matured in a cask of Scotch whisky for 17 years!
The SMWS, which is based in Edinburgh but has members all over the world, created the experimental spirit as part of its 40th-anniversary year celebrations, during which it is staging various events and releasing special editions, all inspired by the maverick attitude of its founder Pip Hills.
Professor Brendan Walker, the world’s only ‘Thrill Engineer’ – who focuses on examining and constructing emotional experiences (his previous work has included designing theme park rides such as Th13teen at Alton Towers) – was called upon to investigate the Society’s unusual experiment and the tasting experience.
After around 17 years of infusion, The Scotch Malt Whisky Society asked me to investigate their experiment. What could be more exciting than being asked to explore two components of known high quality – a Scotch-in-the-making plus 100 fresh red Scotch Bonnet chillies?
The methanol and aromatic higher alcohols found in whisky immediately trigger the release of dopamine. Chilli contains capsaicin and in small amounts, capsaicin has a pleasurable, warming, peppery effect. Capsaicin can also trigger the release of endorphins for endurance, and dopamine to reward surviving such an ordeal.
This concoction of whisky and chilli has the most psychotropic thrilling potential. My initial tasting made me say ‘wow!’, and then smile – a genuine mini-euphoric moment for any connoisseur of thrill. There’s a whole roller coaster of experience being played out on a micro scale, over milliseconds, right there on your tongue.
It’s not just the resulting liquid of Exp.01 that I find amazing – with its smooth, sweet consistency and initial peppery chilli kick. What’s most exciting for me is the Society’s spirit of experimentation. This captures my imagination. Try it in a cocktail, splash it into a creamy sauce for haggis, or pipette a single drop onto your tongue, then feel your mind and body explode with excitement.
– Professor Brendan Walker: ‘Thrill Engineer’
James Freeman, the Society’s Executive Chef, has also created special recipes that showcase the spirit’s culinary potential, including mussels with tomato, anchovies and Exp.01, a teriyaki salmon dish and an incredible chocolate and Exp.01 tart. Meanwhile, SMWS ambassador Logan Shaw recommends mixing the spirit with tonic water, ice, lime and sea salt to create a fiery highball cocktail.
No stranger to the Society, Professor Brendan Walker collaborated with the SMWS in 2022 for their Memory Box campaign, in which tasting Society whisky evoked fond memories and happy moments. The campaign was unveiled to wide-eyed whisky fans at London and Glasgow whisky festivals, with Walker present to guide guests through their journey of nostalgia.
SMWS Ambassador Logan Shaw mixes an Exp.01 cocktail!
In our 40th and most adventurous year yet, this kind of cask experiment is a great example of the fun we have with whisky. We did this simply for the thrill of it to discover what would happen – and we’re excited to share the results of the experiment with everyone and we’d encourage people to have fun with it whether using it in cocktails, cooking recipes or simply sipping it.
Brendan’s expert knowledge of how people react to thrills and excitement was key to this experiment. His investigations have helped explore the tasting experience and explain what’s happening in the mouth when people taste it.
– Helen Stewart: Head of Brand Marketing & Membership
Founded in Edinburgh in 1983 by maverick whisky-lover Pip Hills, the SMWS is now the world’s largest whisky club, with close to 40,000 adventurous and discerning members across the globe, all united by a passion for flavour and exquisitely crafted liquid.
Exp.01 is available while stocks last as part of a special new Society membership offer!
About The Scotch Malt Whisky Society (SMWS)
• The Scotch Malt Whisky Society was established in Edinburgh in 1983 and has 37,000 members around the world.
• It is owned by The Artisanal Spirits Company (ASC) plc
• The SMWS bottles rare single cask and single malt whisky, exclusive blends and a range of other Single Cask Spirits.
• The Society has bottled whisky from 180 distilleries from Scotland and beyond
• The Society offers a new batch of around 20 different single malt whiskies every month
• Members have access to four exclusive SMWS Members’ Rooms in Leith, Edinburgh, Glasgow and London along with a global network of 100 partner bars.
• The Society offers a variety of membership options that can be tailored.
• For more information about the Society, visit: https://smws.com/, Twitter: @SMWSUK Facebook: @thesmwsuk Instagram: @smws_uk
About The Artisanal Spirits Company (ASC)
• The Artisanal Spirits Company (ASC) plc is based in Edinburgh
• The Artisanal Spirits Company (ASC) plc is building a portfolio of premium brands that bring together some of the world’s best spirits producers with a growing movement of discerning consumers by curating unrivalled collections of craft spirits.
• ASC owns The Scotch Malt Whisky Society (SMWS) and in 2021 it launched J.G. Thomson & Co. Inspired by its namesake, which was originally a wine and spirits merchant in Leith, Scotland, in the 1700s, J.G. Thomson is a new, adventurous blender, creating small batch blended malt whiskies, blended grain whiskies, rum and gin.
