The award-winning taste remains the same!

Chivas Regal has announced a new global campaign in celebration of the dedication, skill and time it takes to craft its award-winning Chivas 18.

The new pack will better reflect the brand’s ultra-premium credentials.

Still expertly blended to the original recipe developed by Colin Scott, Custodian Master Blender at Chivas Regal, and one of the world’s most experienced Master Blenders, Chivas 18 is a distinctively rich and multi-layered blend, representing complexity at its very best.

In an age that revolves around instant gratification, the new campaign encourages consumers to appreciate the more intricate things in life, which, like Chivas 18, take time and skill to create.

The campaign coincides with a new label and box design, featuring rich vibrant colours and luxurious textures, befitting of one of the world’s most loved blended Scotch whiskies.

Refreshing the iconic Chivas 18 blue with a sophisticated new tone, used on both the pack and the label, will help it stand out on shelf and the back bar, while also better reflecting the brand’s ultra-premium credentials.

Whisky fans need not worry though; the award-winning taste that consumers have come to know and love remains the same.

Taking no less than 18 years in the making and with 85 flavour notes packed into every drop, Chivas 18 is the epitome of complexity. In celebration of this unrivalled spirit, our new campaign highlights its rich, multi-layered flavour whilst also honouring the expert blending process which leads to its creation.

Through it, we want to remind consumers that some things in life can’t – and shouldn’t – be simplified.
– Richard Black: Global Marketing Director at Chivas Regal

Chivas Regal is available to buy from these Whisky Merchants:-

• Master of Malt
• The Whisky Exchange
• Edencroft Fine Wine & Spirit Specialists
• Abbey Whisky
• The Whisky Barrel
• The Green Welly Stop
• Whisky Online

Atsushi Suzuki

Chivas Regal has crowned Atsushi Suzuki from the Sober Company in Shanghai, China, the 2017 Chivas Masters Global Champion. Over a challenging five-day finale in Tokyo, Japan, Atsushi overcame strong competition from 14 of the world’s most skilled bartenders and led the winning Chivas Masters Collective team to victory, before being declared the overall champion.

The fourth Chivas Masters Global Final required the 15 national winners to showcase the Chivas Regal values of brotherhood, collaboration and generosity. Atsushi impressed the expert panel of judges by expressing these core principles as he proved the outstanding contestant in what was a highly captivating and memorable final, culminating in the awards ceremony at the MIXX Bar & Lounge at the ANA InterContinental Tokyo.

A Japanese native himself, Atsushi fully embraced the traditions of Japanese bartending culture throughout a week of individual and team challenges, which included four individual drinks-making rounds. Atsushi’s winning team drinks ritual was The Double Talk, which was made using Chivas Regal 12, and presented with a focus on Japanese craftsmanship, kind service and attention to detail. Inspired by the way in which great drinks can bring people together and cross language barriers, he collaborated with his Mexican and Hong Kong team-mates, and was mentored by hospitality industry pioneer and team sensei Iain Griffiths, to devise a ritual which ensured the drink was designed to be shared, and allowed the drink to be adapted and personalised for different countries around the world.

The Finalists

As the newly crowned 2017 Chivas Masters Global Champion, Atsushi has won an all-access, all-expenses-paid trip to Tales of The Cocktail 2017 in New Orleans. The winning Chivas Masters Collective team led by Atsushi – comprising Mexico’s Haydée Barron Flores and Ryan Nightingale from Hong Kong – walked away with the pinnacle of the range, Chivas Regal The Icon, presented in a bespoke decanter with customised Japanese glassware.

Wow. It is such an honour to receive this – and in my home town too. I feel like it’s a win for Japan as well as for China. And of course it’s not just for me, but for my awesome team of Haydée and Ryan, and my sensei, Iain. I’ve found friends for the rest of my life through the Chivas Masters – and I’ve learnt how to be a better bartender too.

– Atsushi Suzuki

The Chivas Masters Global Final has again shown the world the wonderful values and principles that great bartending can harness. Atsushi fully took the Chivas Regal spirit of generosity and collaboration with him into the final, which was the eventual point of difference in a very tough field – alongside, of course, some spectacular bartending skills.

Beyond the serve itself, teamwork and collaboration are just as crucial to the craft of drinks-making, and we have witnessed that here today, and throughout the entire contest. That is why we are also delighted to honour the entire winning Chivas Masters Collective, who helped lead our champion to victory and demonstrated that success really does taste better shared.
– Max Warner: Global Brand Ambassador for Chivas Regal

The 2017 Chivas Masters Global Final was host to a distinguished panel of internationally acclaimed judges: Iain Griffiths, hospitality industry pioneer and co-founder of Mr Lyan Ltd; Micah Melton, beverage director at the Alinea Group and renowned ‘ice chef’; Chris Lowder, ‘New York’s Rising Star Bartender’ in 2015; Dré Masso, ex-director of bars for the Potato Head Group in Bali, Jakarta, Singapore and Hong Kong; and Rogerio Igarashi Vaz, owner of Tokyo’s Tram & Trench.

Each not only scored the finalists, but also shared their insights and expertise through a series of inspirational masterclasses over the course of the week.

The evening also saw the first ever Chivas Masters Global Champion, Masa Urushido, honoured as a Grand Master, in his native Japan.

Atsushi Suzuki’s winning drinks ritual:

Chivas Regal Ultis, the first blended malt Scotch whisky from the House of Chivas.

Chivas Regal has launched Chivas Regal Ultis; the first blended malt Scotch whisky from the House of Chivas.

Capturing the true essence of Chivas Regal, Chivas Regal Ultis uses only five of Chivas Regal’s most precious, signature single malts from Speyside, Scotland, and represents the style and diversity of this prestigious, world-renowned whisky region.

The latest release has been crafted with hand-selected malts from Tormore, Longmorn, Strathisla, Allt A’Bhainne and Braeval, presenting complex flavours, a golden hue and a commanding rich aroma. Out of millions of casks in inventory at Chivas Brothers, less than 1% are used to create Chivas Regal Ultis, with the expert blending team individually nosing and selecting those of the highest quality to craft the blend; a traditional method of hand-selection that is no longer standard in the Scotch whisky industry today.

Since 1909, only five men have ever mastered the iconic Chivas Regal house style, and Chivas Regal Ultis pays tribute to the strength of vision, commitment and mastery of Master Blenders; Charles Howard, Charles Julian, Allan Baillie, Jimmy Lang and of Custodian Master Blender, Colin Scott.

The luxurious Chivas Regal Ultis bottle mirrors the precious whisky within and is designed to provide impactful on-shelf stand-out with a slender shape and contemporary crest in gold champagne. In honour of the Chivas Regal Master Blenders and representing the five signature malts within, the bottle features a unique pen-clip closure which is etched with five rings, and a striking placement of the Roman numeral figure for five on the highly crafted base and within the textured crest label.

I am honoured to have been one of only five Master Blenders for Chivas Regal, and I believe that Chivas Regal Ultis represents the true essence of this iconic Scotch whisky. With the release of Chivas Regal Ultis, only the most precious single malts from five signature Speyside distilleries have been selected to craft this luxury blended malt whisky from the House of Chivas.

The crystalline freshness of Tormore shines through along with the contrasting, hint of spicy warmth present in Allt A’Bhainne, while the Longmorn single malt adds balance to the blend. The floral style of Braeval complements the fruity sweetness of Strathisla to create a complex and rich blended malt Scotch whisky. Chivas Regal Ultis is a blend that draws on expertise that has been handed down throughout the centuries and it will delight whisky connoisseurs around the world.
– Colin Scott: Chivas Regal Custodian Master Blender

To launch the first blended malt Scotch whisky from the House of Chivas is truly a momentous occasion. Chivas Regal Ultis represents the essence of Chivas Regal and is a fitting tribute to our legendary craftsmen of the past, with recognition of the luxury quality of our Scotch whisky portfolio. Chivas Regal Ultis is set to appeal to discerning drinkers looking to impress at special occasions as well as Scotch whisky aficionados searching for their next luxury whisky experience.
– Richard Black: Chivas Regal Global Brand Director

Chivas Regal Ultis will be launching globally in all major retailers and travel retail from October 2016 at a RRP of USD$200.

Chivas Regal partnership with LSTN Sound Co.

Chivas Regal has partnered with premium audio producers LSTN Sound Co., to craft a range of unique whisky and music accessories to celebrate their shared passion for craftsmanship, style and generosity. The initiative – Generosity: Amplified– features a range of activity aimed to raise funds for Starkey Hearing Foundation, including an innovative limited edition Chivas 12 Year Old gift tin, a line of handcrafted headphones and a custom-designed luxury record console.

Chivas Regal 12 and Generosity: Amplified limited edition gift tin

The creative partnership between Chivas and LSTN Sound Co. has seen the creation of a limited-edition gift tin each containing a bottle of Chivas Regal 12 Year Old Scotch whisky. Inspired by sound, and featuring images of deconstructed headphones the gift tin has been designed to create disruptive on-shelf presence with a new square-to-round shape.

Chivas and LSTN Sound Co. have also created a limited edition run of handcrafted headphones, using elements of upcycled American oak whisky casks and modelled on LSTN Sound Co.’s best-selling ‘troubadour’ shape. Additionally, a custom-designed record console by LSTN Sound Co., Chivas and social entrepreneurs Maderas will go on sale as the ultimate piece for the discerning gentleman.

We’re very proud to announce Chivas’ partnership with LSTN Sound Co. We share many of the same beliefs about doing business the right way and look forward to supporting their mission with Starkey Foundation. The creative up-cycling of the American Oak offers a fantastic opportunity to not only create an exciting and stylish new product for the modern gentleman, but truly change lives in the process.
– Richard Black: Chivas Regal Global Brand Director

Both Chivas and LSTN Sound Co. recognise the growing desire amongst modern gentlemen to seek authenticity and depth in both their lifestyle choices and purchase decisions, so a percentage of the profit from each pair of Generosity: Amplified headphones and each limited edition gift tin created will be donated to Starkey Hearing Foundation – a pioneering charity that has provided more than 1.8 million hearing aids and care to people in need in the last 30 years. It is estimated that the partnership will give around 15,000 people the gift of hearing.

The Generosity: Amplified limited edition gift tin will be available globally from September 2016 for the RRP $40USD. A limited run of headphones are now available to buy from www.lstnsound.co, and to find out more about the partnership between Chivas Regal and LSTN Sound Co., visit www.chivas.com/LSTN

Chivas 18 by Pininfarina Chapter 3

Chivas Regal 18 Year Old, the world’s best blended Scotch whisky, has announced a new chapter in its partnership with Pininfarina, the prestigious Italian design company renowned for its craftsmanship and cutting edge design. Following two successful years of the collaboration, Chivas 18 by Pininfarina Chapter 3 is an elegant metallic gift tin.

The Chivas 18 by Pininfarina Chapter 3 gift tin will be launching globally from October 2016

Combining their shared values of craft, style and tradition, Chivas 18 and Pininfarina have created a dynamic gift tin using one fluid curve, which highlights the luxury Scotch within. Marrying form and function, the limited edition echoes the aerodynamic creations of Pininfarina with a unique cut-out in the twisted casing to display the golden hues of the whisky. This simple design suggests the harmony of flavour, while the packaging represents harmony of line – the result is Chivas 18 by Pininfarina Chapter 3 which is an effortlessly classic design.

We are pleased to unveil Chivas 18 by Pininfarina Chapter 3, the next edition for our outstanding partnership. Every chapter has brought a new and exciting creation, each proving hugely successful, while being as usable as they are enjoyable. The Chivas 18 by Pininfarina Chapter 3 is a beautifully designed celebration of form and function that resonates with our shared values of understated luxury.
– Richard Black: Chivas Regal Global Brand Director

The new creation Chivas 18 by Pininfarina Chapter 3 is a superb piece of design. Over the last three years, we have enjoyed working with Chivas 18 immensely. Although we come from different backgrounds, it is impossible not to recognise the craftsmanship and ethos shared between our two brands.
– Paolo Pininfarina: Chairman of the Pininfarina Group

The Chivas 18 by Pininfarina Chapter 3 gift tin will be launching globally from October 2016 for the RRP USD$75.

Best International Brand Ambassador – Chivas Regal’s Max Warner [photo credit – Doron Gild]

Max Warner, Global Brand Ambassador for Chivas Regal, has been named the Best International Brand Ambassador at the 10th annual Spirited Awards, held at Tales of the Cocktail. The award is an industry badge of honour, recognised as one of the most prestigious prizes in the spirits world, judged by some of the cocktail industry’s most respected figureheads

Warner accepted the award from Julie Reiner and Ivy Mix (2015 Winners of Best International Bar Mentor and Best American Bartender respectively) in New Orleans on Saturday night, winning in a competitive category that included Dean Callan of Monkey Shoulder, Camille Vidal of St-Germain and Ian Burrell, Global Rum Ambassador.

The Best International Brand Ambassador accolade is testament to Warner’s continued dedication to creating innovative new ways for Chivas Regal to be experienced and enjoyed globally, having represented the brand across the world for 12 years through initiatives such as the Chivas Masters cocktail competition.

With the 2016 Global Final being held last month in Shanghai, Warner was instrumental in making this year’s event the biggest and most impactful yet for Chivas Regal. His personal contribution ranged from careful selection of industry recognised judges, the creative evolution of the Chivas Masters platform – which now brings together finalists from different cultures and countries to ‘win the right way’ as a team – and working closely with the team in Pernod Ricard China to curate and host the finalists to ensure that it was a truly exceptional occasion for all.

Winning the title of Best International Brand Ambassador at the Spirited Awards is a huge honour for me and will definitely go down as one of my career highlights. The Tales of the Cocktail festival holds a very special place in my heart; I have visited every year for the past 7 years with Chivas Regal with the aim to increase the voice of this exceptional Scotch to the industry, which always proves to be one of the best moments in the year.

The Scotch whisky category needs to be recognised more and I am so proud to be able to stand tall on the International stage in the country which Chivas Regal was launched being acknowledged amongst such a talented pool of ambassadors alongside so many industry icons, an occasion I will never forget.
– Max Warner: Global Brand Ambassador for Chivas Regal

2016 Chivas Master Alejandro Millan Ponce de Leon from Mexico

Chivas Regal has crowned Alejandro Millan Ponce de Leon from Instituto Culinario de Mexico and Bootlegger in Puebla, Mexico as the 2016 Chivas Master. The first major bartending competition to be held in Shanghai saw Alejandro overcome fierce competition from 14 of the world’s most innovative bartenders over a five-day final.

Alejandro also led a group of fellow finalists to victory who, as a team, were awarded the title of ‘Chivas Masters Collective’ for their pop-up bar, The Beach Brothers @ Logan’s Punch. The team, comprising of Santiago Ortiz Jacome from Spain, Ben Rojo from the United States, Stanisław Domin from Poland, and Tomáš Melzer from Czech Republic will all embark on a once in a lifetime trip to the Tales of the Cocktail 2016 festival in New Orleans to learn from some of the industry’s most renowned bartenders.

Due to his team spirit, hospitality and outstanding drink creations Alejandro was awarded the overall Chivas Masters title. The expert panel of judges were impressed by Alejandro’s winning local cocktail, ‘El Jornalero’, which displayed a culinary connection with his region’s indigenous ingredients and showed a great authenticity tying it to the roots of his Mexican culture.

The accolade of Chivas Master will take Alejandro on a bespoke trip to one of the world’s most iconic bars in a city of his choice to create a signature Chivas cocktail as a lasting contribution to the global competition.

2016 Chivas Masters winning cocktail – ‘El Jornalero’

The 2016 Chivas Masters judging panel boasted some of the world’s top industry leaders: Chris Lowder, head bartender at the Four Seasons in Seoul; Naren Young, head bartender at Dante in New York City; industry legend Dre Masso; and Leo Robitschek, bar director of New York’s Eleven Madison Park, who each coached the finalists in a series of workshops and judged competitors on their bartending talent and ability to lead, mentor and inspire a team.

The global Chivas Masters final in Shanghai has opened my eyes and I hope that I have shown just what Mexico can do. It is a huge honour to hold the title of Chivas Master.

The support of my team in Mexico and the amazing bartenders around me here at the global final has showed me that true brotherhood exists, and being able to work with these people is a great privilege.
– Alejandro: 2016 Chivas Master

The third year of the Chivas Masters global bartending competition has shown the world that a great cocktail is more than just an exceptional spirit base, which is of course essential: teamwork and collaboration are also key components in delivering a memorable drinking experience.

Our winner Alejandro epitomised these values, underpinned by truly outstanding bartending skills – a worthy winner, supported by his team.
– Max Warner: Global Brand Ambassador for Chivas Regal

The 15 competing bartenders earned their place at the global final by impressing at national heats, where they were challenged to recreate Chivas Regal’s journey across the globe. Creating serves that were inspired by the classic cocktails of New York to the booming bars of Shanghai via their home country, all cocktails were designed to enhance Chivas Regal’s smooth and generous house style – a feat that the bartenders were asked to replicate in the Chivas Masters global final this week.

On behalf of the wider judging panel it was fantastic to see such a resourceful, innovative and skilful group of bartenders competing – all of the finalists in Shanghai proved themselves to be at the top of their game.

However, Alejandro is a fantastic winner, both due to his exceptional talent behind the bar and his camaraderie throughout the finals. I can’t wait to see how his career progresses – I expect great things.
– Dre Massor