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You are here: Home / 2010 / December / Archives for 23rd

Archives for December 23, 2010

An Alternative View for Malts?

December 23, 2010 by Gary Leave a Comment

Could we ever see Malt Whisky promoted like this?

Well the above is obviously not a Malt Whisky advert. It’s promoting Heineken.

But could this style of promotion ever be used to promote a famous malt brand?

The advert is extremly well done; slick, amusing, provoking, attention grabbing etc., etc. …. and obviously expensive to produce.

So why not use the above sort of image to stimulate us dram drinkers? After all were not a bunch of fogey, sit in front of the fire reading a good book types are we?

I don’t think a little bit of excitement is going to give me a heart attack just yet.

What I’m saying is, malt advertising can be, a bit vintage dull. A rose tinted, sepia-toned fantasy of life-gone-by.

Well I like that image too, it works and suits this type of spirit but not all the time!

I’d like to see something different for some of our mainstream malts.

And an advertising campaign like the one above may just do the trick.

Filed Under: Malt Musings, Promotions

Longmorn 1972 / Sherry Cask – Speyside Single Malt Scotch Whisky

December 23, 2010 by Gary Leave a Comment

Longmorn 1972 / Sherry Cask - Speyside Single Malt Scotch Whisky

Longmorn 1972 / Sherry Cask - Speyside Single Malt Scotch Whisky

70cl / 45% / Gordon & Macphail.

Price: £ 299.00  BUY IT NOW

You can buy it here: Longmorn 1972 / Sherry Cask – Speyside Single Malt Scotch Whisky

Or you can compare prices from a selection of suppliers here.

Filed Under: General Tagged With: 1972, gordon, Longmorn, macphail, Speyside

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