Benromach successfully shares the secret with Arts Aficionados

Benromach’s first major venture into the arts has proven to be a huge success as its partnership with The National Theatre of Scotland’s production of The Strange Undoing of Prudencia Hart, sold out at two venues in Glasgow and Edinburgh.

The show, which opened at the Òran Mór in Glasgow before transferring to the Ghillie Dhu for the Edinburgh Festival Fringe 2011 was seen by over 4,000 people of whom more than half enjoyed a tasting of Benromach expressions.

More than 2,500 people sampled Benromach 10 Years Old, Benromach Organic or Benromach Peat Smoke at the bar after the performance with all attendees receiving a miniature of Benromach Traditional to take away.

A highly original performance created by writer David Greig and Wils Wilson and inspired by the Border Ballads, Robert Burns and the poems of Robert Service, The Strange Undoing of Prudencia Hart takes theatre into pubs and other unlikely venues where stories are told, re-told, sung and passed on in an evening of supernatural storytelling, music and theatre.

The show won five star reviews and sold out in Edinburgh two days after the festival started. It also won a Herald Angel award and was nominated for Best Ensemble and Best Actress for the Stage Awards for Acting Excellence at the Edinburgh Festival Fringe.

Commenting on the success of the sponsorship, David Urquhart Joint Managing Director of Gordon & MacPhail, owners of the Benromach Distillery in Forres, said:

“The sponsorship between Benromach and The Strange Undoings of Prudencia Hart has been a huge success raising awareness of and helping the brand reach a wider audience, enabling us to grow in an area which we never had much presence in before.

“We are proud to have shared the Benromach secret with art aficionados and festival goers, and I’d like to thank the National Theatre of Scotland for giving us that opportunity.”

Elly Rothnie, Development Director, National Theatre of Scotland had this to say: “2011 is a milestone year for us as we celebrate five years of being Scotland’s National Theatre and the partnership with Benromach has been a wonderful birthday present. “

“The Strange Undoing of Prudencia Hart went down a storm at the Fringe and our audiences appreciated the chance to sample one of Scotland’s finest malt whisky as part of the experience.”

You can buy Benromach Malt Whisky from:-

• The Whisky Exchange
• Master of Malt
• Edencroft Fine Wine & Spirit Specialists
• Abbey Whisky
• The Drink Shop

About Benromach
Located on the outskirts of the ancient market town of Forres, the Benromach Distillery is one of Scotland’s best-kept secrets. From Speyside’s smallest whisky distillery emerged a single malt with distinctive qualities reflecting its exclusive hand-made credentials as well as encapsulating the self-reliance, sophistication and modern values of Scotland today.

Just two experienced distillers create Benromach using the finest Scottish barley and the purest spring water from the nearby Romach Hills. They personally ensure that only the highest quality spirit is filled into sturdy oak casks before being left to mature at Benromach Distillery for many years.

Benromach expressions include:
Benromach Ten Years Old
Benromach Ten Years Old is created from the finest Scottish barley and pure spring water from the nearby Romach hills. After being matured for at least ten years, it emerges golden in colour and displays rich fruit, sweet chocolate and delicate spicy aromas. With a rich sherry influence, the mouth-watering palate coats the senses with exotic fruit flavours, toasted malt and a delicate hint of smoke.

Benromach Traditional
A rich and mellow single malt with fruit and malty tones, balanced with a hint of smoke.

Benromach Peat Smoke
Full bodied, intense and challenging with a smoky character, yet balanced with the fruity elegance of Speyside.

Benromach Origins
A series of special bottlings crafted to highlight how small changes in the art of whisky-making can help to shape the character of the final single malt.
Please visit www.benromach.com for details.

About the National Theatre of Scotland
The National Theatre of Scotland is supported by the Scottish Government. Since its launch in February 2006, the National Theatre of Scotland has been involved in creating 137 update productions in 125 update different locations. With no building of its own, the Company takes theatre all over Scotland and beyond, working with existing and new venues and companies to create and tour theatre of the highest quality. It takes place in the great buildings of Scotland, but also in site-specific locations, airports and tower blocks, community halls and drill halls, ferries and forests. The company has performed to almost 600,000 people, across three continents. www.nationaltheatrescotland.com