Ballantine’s Brasil
Ballantine’s has announced the launch of Ballantine’s Brasil – a new lime-infused spirit drink.
Made by selectively cask steeping Scotch whisky with Brazilian lime peel, Ballantine’s Brasil aims to fuse the traditions of Scotland with the passion of Brazil.
The delicate combination of citrus and vanilla notes is aimed at consumers who are new to Scotch as well as existing Ballantine’s drinkers.
An ABV of 35% ensures that the taste is both smooth and consistent, with the sweet and creamy flavours of Scotch balancing the refreshing lime taste.
Ballantine’s has also developed a new drink for the Ballantine’s Brasil called the Highland Samba.
It mixes Ballantine’s Brasil and lemonade, served over ice and topped with two freshly-cut slices of lime.
A further four Brazilian-themed serves have also been created:-
- Glen Rio: a mix of Ballantine’s Brasil and apple juice
- Flower O’Brasil: Ballantine’s Brasil mixed with freshly squeezed lime and elderflower
- Caledinho: Ballantine’s Brasil combined with freshly squeezed lime and mixed with crushed sugar
- Glen Coco: The Caledinho, with the addition of coconut
Peter Moore, Global Brand Director for Ballantine’s, said: “There is a huge opportunity for spirit drinks that are made with whisky, as it’s an exceptionally dynamic new category that is already demonstrating a strong rate of growth.
Ballantine’s Brasil is a venture into new territory for us, but we’re excited to have a product that can take advantage of this opportunity and one that can truly inspire those who have not yet found their perfect way to enjoy a Scotch whisky drink.
We hope that Ballantine’s Brasil will excite a new generation of consumers with the combination of Scottish authenticity and Brazilian passion!”
You can also pop along to www.mixitwithbrasil.com where you can find a series of tutorials on how to ‘Mix it with Brasil’ and create your own favourite Ballantine’s Brasil cocktails!
Brasil will be available from February 2014.
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