• Home
  • SMWS
    • The SMWS Advent Calendar 2023!
    • SMWS New Wave Mavericks!
    • The SMWS Advent Calendar Countdown 2022!
  • Special Offers
  • New Arrivals
    • Master Of Malt
    • The Whisky Exchange
    • The Whisky Barrel
    • Tyndrum Whisky
    • Cognac
    • Gin
    • Rum
    • Vodka
    • Brandy
    • Tequila
  • Whisky Diary
  • Whisky Related
    • List of Malts
    • LAPHROAIG LIVE 2015
    • LAPHROAIG LIVE 2014
  • Other Spirits
    • Cognac
    • Gin
    • Rum
    • Vodka
    • Brandy
    • Tequila

Malthound

Whisky & Spirits Blog | Compare Buy Enjoy

  • Bluesky
  • Email
  • Facebook
  • Instagram
  • Twitter
  • Campbeltown
    • Glen Scotia
    • Hazelburn
    • Kilkerran
    • Longrow
    • Springbank
  • Highland
    • Highland: A – F
      • Aberfeldy
      • Balblair
      • Ballechin
      • Ben Nevis
      • Ben Wyvis
      • Blair Athol
      • Brora
      • Clynelish
      • Dalmore
      • Dalwhinnie
      • Deanston
      • Edradour
      • Fettercairn
    • Highland: G
      • Glen Albyn
      • Glen Garioch
      • Glen Ord
      • Glencadam
      • Glenesk
      • Glengoyne
      • Glenlochy
      • Glenmorangie
      • Glenturret
      • Glenugie
      • Glenury Royal
    • Highland: H – M
      • Hillside
      • Inchfad
      • Inchmoan
      • Inchmurrin
      • Lochside
      • Millburn
    • Highland: N – Z
      • North Port
      • Oban
      • Old Pulteney
      • Royal Lochnagar
      • Stronachie
      • Teaninich
      • Tullibardine
  • Island
    • Arran
    • Highland Park
    • Isle of Jura
    • Ledaig
    • Scapa
    • Talisker
    • Tobermory
  • Islay
    • Islay: A – I
      • Ardbeg
      • Big Peat
      • Bowmore
      • Bruichladdich
      • Bunnahabhain
      • Caol Ila
      • Finlaggan
      • Ileach
      • Islay Whisky
    • Islay: J – Z
      • Kilchoman
      • Lagavulin
      • Laphroaig
      • Octomore
      • Port Askaig
      • Port Charlotte
      • Port Ellen
      • Smokehead
  • Lowland
    • Auchentoshan
    • Bladnoch
    • Dunglass
    • Glen Flagler
    • Glenkinchie
    • Inverleven
    • Kinclaith
    • Ladyburn
    • Linlithgow
    • Littlemill
    • Rosebank
    • St. Magdalene
  • Speyside: A – F
    • Speyside: A
      • Aberlour
      • Allt-A-Bhainne
      • An Cnoc
      • Ardmore
      • Auchroisk
      • Aultmore
    • Speyside: B
      • Balmenach
      • Balvenie
      • Banff
      • Benriach
      • Benrinnes
      • Benromach
      • Braes of Glenlivet
      • Braeval
    • Speyside: C – F
      • Caperdonich
      • Cardhu
      • Coleburn
      • Convalmore
      • Cragganmore
      • Craigduff
      • Craigellachie
      • Dailuaine
      • Dallas Dhu
      • Dufftown
  • Speyside: G – Z
    • Speyside: G
      • Glen Elgin
      • Glen Grant
      • Glen Keith
      • Glen Mhor
      • Glen Moray
      • Glen Spey
      • Glenallachie
      • Glenburgie
      • Glendronach
      • Glendullan
      • Glenfarclas
      • Glenfiddich
      • Glenglassaugh
      • Glenisla
      • Glenlivet
      • Glenlossie
      • Glenrothes
      • Glentauchers
    • Speyside: H – O
      • Imperial
      • Inchgower
      • Knockando
      • Linkwood
      • Loch Dhu
      • Longmorn
      • Macallan
      • Macduff
      • Mannochmore
      • Miltonduff
      • Mortlach
    • Speyside: P – Z
      • Pittyvaich
      • Pride of Strathspey
      • Royal Brackla
      • Speyburn
      • Speyside
      • Strathisla
      • Strathmill
      • Tamdhu
      • Tamnavulin
      • The Singleton
      • Tomatin
      • Tomintoul
      • Tormore
  • World Whiskies
    • American
    • Australian
    • Canadian
    • Dutch
    • English
    • Finnish
    • French
    • Indian
    • Irish
    • Japanese
    • New Zealand
    • South African
    • Swedish
    • Welsh
  • Blended Whiskies
You are here: Home / Ballantines / Ballantine’s Launches the World’s First Whisky Magazine on Instagram!

Ballantine’s Launches the World’s First Whisky Magazine on Instagram!

May 28, 2015 by Gary Leave a Comment

The Ballantines Insta-zine

The Ballantines Insta-zine

Ballantine’s has launched the world’s first digital whisky magazine hosted exclusively on Instagram.

Adapting traditional magazine publishing for the social media platform, the Ballantine’s Insta-zine has been specially created to appeal to modern whisky drinkers, design and tech enthusiasts, and pop-culture fans.

The Ballantine’s Insta-zine is accessible from the @Ballantines_Official Instagram account.

Users land on the Insta-zine’s contents page – a mosaic-style grid of Instagram posts – from where they can navigate between articles published on @W_IssueONE by tapping on individual image posts.

The smart functionality and creative use of the social media platform demonstrates Ballantine’s commitment to staying true to its values of innovation and leadership since it was created 180 years ago by George Ballantine.

The Ballantine’s Insta-zine explores the current whisky zeitgeist and is comprised of three articles: The Women Shaping Whisky, The Rise of Bitter Drinks, and Did the Sims Introduce Mixology to the Masses?

In the first, Ballantine’s interviews three women changing the face of modern whisky, while The Rise of Bitter Drinks visually explores cocktails with a bitter taste profile and features some of Ballantine’s own signature serves.
The third article delves into the surprising link between mixology and the popular Sims game, exploring whether the craft of bartending has influenced the way consumers drink cocktails today.

Ballantine’s has become renowned for its dynamic and engaging marketing initiatives and we are very excited to add the Ballantine’s Insta-zine to our list of innovations.

We are confident that the concept and the content of the Ballantine’s Insta-zine will excite whisky, design and pop-culture enthusiasts alike as we continue to bring the proud heritage of our whisky into a dynamic digital future.
– Peter Moore: Ballantine’s Global Brand Director

Follow @Ballantines_Official on Instagram to read the full Insta-zine today.

Related posts:

Default ThumbnailBallantine’s New Ad. – Be Different! Default ThumbnailBallantine’s Launches Its 2014 Christmas Reserve Limited Edition! Default ThumbnailBALLANTINE’S LAUNCHES GLASS FOR WHISKY DRINKING IN OUTER SPACE! Default ThumbnailBallantine’s Creates the World’s First Gamified Golf Content for Fans Around the World!

Powered by YARPP.

Filed Under: Ballantines, News

About Gary

Search & Compare best prices on whiskies throughout the land.

All can be yours - just send money!

Sláinte

Leave a Reply

You must be logged in to post a comment.

SMWS Top Ten Bestsellers

The Scotch Malt Whisky Society




Browse SMWS Low Stock Whiskies

Browse SMWS Whiskies Arranged By Distillery (A - Z)

SMWS – New Whiskies!

The Whisky Exchange

Distilled: Whisky News – Summarised

Distilled: Whisky News - Summarised

Malt Whisky Regions

Scotlands Malt Whisky Regions

Calendar Club

Pour & Sip



Pour & Sip

Drams to your door!

Krystal Web Hosting

Recent Posts

  • Sampling Kilchoman’s 20th Anniversary Cask Series – Classy And Sublime!
  • Tormore is BACK with its first official release under Elixir Distillers!
  • DADS DESERVE DRAMS! Here’s some whiskies that could be a nice fit!
  • Sampling That Boutique-y Whisky Company New Range – I think I’ll have another!
  • “Full-throttle coal scuttle” – The Latest Whiskies From The SMWS!
May 2015
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Apr   Jun »

Favourite Sites

  • Drink Supermarket
  • drinkaware.co.uk
  • Master of Malt
  • SMWS
  • The Whisky Barrel
  • The Whisky Exchange
  • The Whisky Wire
  • Tweet Tastings
  • Tyndrum Whisky
  • Whiskystats

Tags

10 Year Old 12 year old 15 Year Old 40% 43% 46% 1980 Ardbeg bottle bottled bottling bourbon Bowmore Caol cask casks distillery douglas Glen Glenfarclas Glenlivet Glenmorangie gordon Highland Island Islay laing Laphroaig Lowland Macallan macphail malt range rare refill scotch sherry signatory single Speyside Springbank strength whisky year years

Search

Archives

QR Code

QR Code for malthound.co.uk - scan the image with your smartphone & access malt whisky on the move!

· Whisky & Spirits Blog | Compare Buy Enjoy · About · Contact · Privacy Policy · Terms & Conditions · Copyright © malthound 2025 ·