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Archives for October 11, 2016

Longmorn Unveils Luxury Portfolio

October 11, 2016 by Gary Leave a Comment

The Longmorn range; Longmorn 23 Year Old, Longmorn 16 Year Old and Longmorn The Distiller’s Choice

The Longmorn range; Longmorn 23 Year Old, Longmorn 16 Year Old and Longmorn The Distiller’s Choice

Longmorn single malt Scotch whisky has unveiled two new expressions to complete the Longmorn portfolio; Longmorn 23 Year Old and a luxurious reinterpretation of the renowned Longmorn 16 Year Old. The bottlings join Longmorn The Distiller’s Choice in the line-up, offering Scotch whisky connoisseurs around the world the ultimate single malt Scotch whisky experience that pushes the boundaries of luxury, quality and craftsmanship.

The new Longmorn 23 Year Old is the culmination of more than two decades of maturation in the finest traditional oak casks, chosen to complement the soft, creamy and rich flavour profile of the Longmorn spirit. Longmorn 23 Year Old is the peak interpretation of the distillery’s inimitable character and is bottled without chill-filtration, offering flavour notes of ripe pear and soft red apples that give way to a long, smooth finish. The expression is available at the RRP of $1,450.

Longmorn 16 Year Old and posh box

Longmorn 16 Year Old and posh box

The definitive Longmorn 16 Year Old is now the ultimate version of what made the classic expression so revered; crafted using a higher proportion of rare first-fill American oak casks, the new Longmorn 16 Year Old offers a more luxurious mouth-feel, drinking experience and increased smooth, vanilla flavour notes. Rested in a combination of ex-sherry, American and traditional oak casks and still bottled without chill-filtration, Longmorn 16 Year Old has an enriched flavour profile of ripe orchard fruits, sweet vanilla and smooth milk chocolate and is available at the RRP of $252.

Founded in 1894, the Longmorn Distillery has a rich history of crafting exceptional single malt Scotch whiskies. Built during the golden age of industry, its founder John Duff ensured it would emblemise his pioneering insight into craft distilling and use the latest technology available. Established to cater for a growing appetite for fine whisky and luxury, each bottle of Longmorn single malt reflects this dedication to innovation and excellence and has been crafted to offer the ultimate luxury Scotch whisky experience, the product of exceptional talent and precision.

As part of the renaissance of Longmorn today, each expression in the range is presented in distinctive packaging that better befits its quality and reputation; the glass bottles have high, broad shoulders, a long pouring neck and are largely transparent to showcase the quality of the whisky inside. Other modern luxury cues reflect the golden era of luxury and the Industrial Revolution, when the distillery was founded. Longmorn 23 Year Old, is presented in a lacquered wooden gift box, underpinning the indulgence of the portfolio.

The completion of the Longmorn range follows the release of Longmorn The Distiller’s Choice in January 2016, whose name was inspired by the legend that Longmorn was every distiller’s favourite dram apart from their own. Longmorn The Distiller’s Choice offers a new way to enjoy the renowned classic toffee flavours found within the spirit from the distillery and has been well-received in 27 markets to date. The introduction of the Longmorn range is set to excite luxury spirits drinkers and is in response to an increasing demand for the most indulgent Scotch whiskies.

It is a great honour to be able to share two new prized creations from the Longmorn Distillery, Longmorn 23 Year Old and Longmorn 16 Year Old. The craft production methods at Longmorn have not changed since the days of John Duff and today we reap the rewards of this commitment, as they have allowed us to push the boundaries of quality and luxury in Scotch whisky.

Longmorn 16 Year Old has long been a firm favourite among Scotch whisky connoisseurs, but we wanted to make it even more luxurious than it was before and the Longmorn team has certainly achieved this. Similarly, Longmorn 23 Year Old offers the pinnacle presentation of the inimitable Longmorn spirit and provides the ultimate luxury Scotch whisky experience. I very much look forward to seeing whisky connoisseurs the world over discover one of Scotland’s best-kept secrets and I hope they enjoy these new expressions of this Speyside icon.
– Trevor Buckley: Longmorn Master Distiller

Through the addition of Longmorn 23 Year Old and the new Longmorn 16 Year Old, we are excited to unveil the newly complete Longmorn range to Scotch whisky aficionados around the world as it represents the ultimate luxury Scotch whisky experience from the distillery. Building on the unmistakable characteristics of excellence laid down by John Duff, who founded the distillery in the late 19th Century, the new Longmorn family has pushed the boundaries of luxury and quality and offers a new journey of discovery for discerning drinkers through the prestige whisky category – it’s certainly Longmorn’s time to shine.
– Miriam Eceolaza: Longmorn Brand Director at Chivas Brothers


Longmorn 16 Year Old tasting notes (48% ABV)
Nose: Stewed orchard fruits, layered with indulgent notes of sweet vanilla crème brûlée
Taste: The palate is rewarded with the rich flavours of ripe fruity pears and luxuriously smooth, creamy milk chocolate
Finish: Full-flavoured and exquisitely drawn out

Longmorn 23 Year Old tasting notes (48% ABV)
Nose: Soft vanilla fudge and creamy caramel, dipped in milk chocolate and honey
Taste: The taste leads with ripe pears and sweet red apples interlaced with tantalizingly spiced ginger cake
Finish: An exceptionally long and velvety smooth finish. A fitting reward for the patience and perfection that its founder put into its creation

Filed Under: Longmorn, News

The Isle of the Unexpected? Jura Relocates to London!

October 11, 2016 by Gary Leave a Comment

Jura takes its island to central London, as it learns that 70% of Londoners don’t know where it is!

Jura takes its island to central London, as it learns that 70% of Londoners don’t know where it is!

Jura Whisky announces that it is taking its remote island home to London – as it reveals that more than 70% of Londoners don’t know where it is, geographically.

While almost half knew of the island’s Single Malt Scotch Whisky, a massive 72.5% of 1,000 Londoners surveyed didn’t actually know where to find it on a map – with 12% thinking it is somewhere in England, 10% thinking it is in Hungary and 14% of those surveyed unable to guess at Jura’s location (Jura surveyed 1,000 Londoners through One Poll).

Now Jura wants to put its island home in the spotlight, giving Londoners a unique chance to explore its incredible coastlines, community, culture and craft without leaving the city – with a new experiential event created in collaboration with immersive art duo Art of Disappearing.

From 13th October, The Isle of the Unexpected invites Londoners to join an interactive, mystery adventure to help a fictional film director, Eric, find the inspiration he needs to finish his script. The answer lies on the island of Jura, which ticketholders can access through a secret door in The Looking Glass bar in Shoreditch. Londoners can expect to discover the island over a dram or two as they are guided by audio headset through physical sets, experience virtual reality flight and hunt for clues.

Nestled in the Inner Hebrides just off the West Coast of Scotland, the isle of Jura is as beautiful as it is remote. It has just one road, one pub, one shop and one iconic distillery, which employs 10% of the island’s population to craft Jura’s single malt whisky. Jura is just over half the size of central London, except with a population of just 200 people, who are vastly outnumbered by over 6,000 deer which roam the island.

This isn’t the first time Jura’s location has caused confusion – in 2013, it made headlines as it fell off Google maps. And while the general population in London might be unsure of its whereabouts, Jura’s remote location and dramatic coastlines have certainly made an impression amongst the cultural community – author George Orwell wrote 1984 while living there and the KLF notoriously burned one million pounds on the island. Jura has also served as a writing retreat for a number of musicians, most recently the Glaswegian band Errors, which wrote tracks for the album Lease of Life there.

People don’t know exactly where on the map you can find us. I’m not surprised as it can take up to 16 hours by train, plane, ferry and car to get from London to Jura and back again – but I’m proud of our award winning whiskies, which are enjoyed across the whole world.
Our island, distillery and community is full of wonderful stories just waiting to be uncovered, and it has inspired many authors and artists over the years. We welcome hundreds of visitors to the island every year, though The Isle of the Unexpected is the next best thing for those who want to discover the different sides of Jura and can’t make the long trip!
– Graham Logan: Jura Distillery manager

The Isle of the Unexpected, 13-15 & 19-22 October, The Looking Glass, 49 Hackney Rd, London E2 7NX, £5 plus 50p booking fee (includes two drams of Jura Whisky)

Tickets available now from: discoverjura

Filed Under: Isle Of Jura, News

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