Leading Dutch distiller, Toorank, has today announced a full rebrand and unveiled its new corporate identity, Dutch Spirits. The rebrand reflects the company’s ambition to become a global champion of Dutch drinks innovation as it embarks on a new growth phase that will take it beyond its current core markets.
Since owner Toon Blij bought Toorank from Metaxa in 1990, the business has grown to become a truly global player, trading in 50 markets worldwide, and is renowned for producing award-winning spirits. The company produces liquid for its own premium brands, such as Sloane’s Premium Dry Gin, as well as for an extensive list of over 1,300 challenger, third party and private label brands.
The decision to change our corporate identity was a result of our ambition to grow, both at home and internationally. We want to become the biggest Dutch distilling group and felt we needed a strong identity to achieve this.
We wanted an identity that reflected our Dutch heritage, as well as the passion and identity of our workforce, hence Dutch Spirits.
– Andy Mallows: Managing Director
Dutch Spirits’ innovative and creative approach to distilling has been sharpened by a long history of creating quality products both for its own portfolio and in successful partnerships, which it supports with its expansive and in-depth market knowledge.
The company has a strong track record in developing new, great tasting products for clients ranging from liqueurs to gins and whiskies to vodkas. Dutch Spirits provides total flavour concepts and a service that extends to label design, bottles, boxes and other promotional materials as well as manufacturing and looking after suppliers.
The one common ingredient across all our drinks is the people that work at Dutch Spirits. They are Dutch Spirits’ heart and soul and provide quality products that incorporate a highly flexible mix of innovation, design skills and manufacturing know-how.
Dutch Spirits also has the scale across its Dutch and Polish facilities to produce 90 million bottles annually, which ensures that partnerships with third parties have the best possible chance of commercial success.
We are more than a ‘one stop shop’, we will take you through all the steps and, most importantly, have an instinct for what works.
As part of the change, Dutch Spirits has launched a new website – www.dutchspirits.com – which looks to reflect a simplistic theme allowing its own products and those of its partners to shine.
We want to become the global partner of choice for the development, production and supply of spirits portfolios. As a family-owned business, we have developed a reputation for producing the world’s best tasting spirits and this will be the foundation of our future success.