Sukhinder Singh
Co-founder and owner of The Whisky Exchange, Sukhinder Singh, is delighted to have been awarded the Outstanding Achievement in Scotch Whisky award at Wednesday night’s IWSC awards in London’s Guildhall.
Known around the world for his passion and enthusiasm for Scotch whisky, this recognition is the icing on the cake following a great year of achievements including being named Drinks Business Man of the Year and receiving the honour of becoming a Master of the Quaich.
As we approach 20 years since my brother and I started The Whisky Exchange, I am humbled that my dedication to the Scotch whisky industry has been recognised by the IWSC. I have always held the belief that any business owner will succeed if they live and breathe what they love and that passion is a big driver behind the businesses at Elixir House.
First and foremost I am and always have been an avid Scotch whisky lover. After all, there is no better insight into an industry than first being the consumer yourself. The big decision now is which bottle to open to celebrate.
– Sukhinder Singh: Co-founder and owner of The Whisky Exchange
Singh’s business is lead by The Whisky Exchange, his retail operation that will celebrate its 20th birthday next year, and is accompanied by a wide-ranging portfolio including Speciality Drinks, Elixir Distillers, Speciality Brands, Scotchwhisky.com and Drink Up London.
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