The Whisky Exchange Whisky of the Year!
For the second year running, whisky fans can become whisky judges for the internationally recognised award: The Whisky Exchange Whisky of the Year!
The Perfect Measure Packs – available from September 2020!
The first stage nominations are now open – meaning there’s never been a better excuse to re-taste some favourite drams!
The Whisky of the Year award is given to one whisky that stands out from the crowd each year, chosen by our customers for our customers.
The winning whisky is given a dedicated landing page on www.thewhiskyexchange for the year to showcase the distillery and the bottling, while customers can watch out for special offers online and in-store ‘Of The Year’ tastings.
In order to nominate their favourite dram, voters will visit here to put forward up to four whiskies. The three most popular nominations will be selected for the Whisky of the Year shortlist.
The criteria for nominations are:
· The whisky must have a retail price of £65 or less
· It must be 48% ABV or less
· It must be permanently available (ie. not a limited release)
A further three whiskies will be picked by co-founder of The Whisky Exchange Sukhinder Singh and head buyer Dawn Davies MW to complete the shortlist.
Once the whiskies have been selected, customers will have the opportunity to purchase a Perfect Measure tasting set featuring all six finalists. The whiskies will be labelled A to F so they can be judged blind and the sets will be available from September 2020.
For those who would like to judge alongside like-minded whisky lovers, a Whisky of the Year judging session will take place during the Virtual Whisky Show from 2 – 4 October.
Customers will then be able to cast their vote online for their favourite whisky at www.thewhiskyexchange.
Nominations opened at 10am on 10th August and will close on 24 August. The blind tasting judging packs will be available online and in-store from 28 September and the Whisky of the Year will be revealed on 1 December 2020.
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