Archives for September 2020

“Mary”

A global movement towards healthier lifestyles and a desire to know more about what we are putting into our bodies has inspired London start-up ILLOGICAL DRINKS, an alcohol company made up of four drinks experts (see below), to release Mary, a deliciously fresh low calorie, lower alcohol botanical blend made with responsibly sourced garden herbs.

Sales of No alcohol and Low Spirit alcohol are growing rapidly, significantly outperforming the Total Spirits category in value sales. It is also forecasted to increase even more during 2020.

So, Mary has come along at just the right time!

6% abv and only 9 calories per 25ml serving!

At just 6% abv and only 9 calories per 25ml serving, Mary is the world’s first low calorie, lower alcohol botanical blend, perfect for those wanting to moderate their drinking but not give up alcohol completely. You would need to drink six Mary & Tonics to equal one Gin and Tonic!

By adding just a small amount of alcohol, Mary still has a sophisticated feel that elevates it above a zero-alcohol or soft drink option, but doesn’t carry the heavy effects of a traditional spirit.

From the very beginning, every effort was made to ensure that Mary was a responsibly produced delicious premium beverage that has a light touch on your body, mind and the world.

Mary’s deliciously fresh, but sophisticatedly dry taste is derived from sustainably sourced plants including basil, thyme, sage, coriander seeds, angelica roots, pine needles and juniper. It is designed to match perfectly with tonic water.
It is also vegan, sugar free, zero carbs and only 9 calories per 25ml serving!

The packaging is also 100% recyclable – using as little plastic as possible while actively looking for solutions to eliminate it altogether.

There are a lot of pressures in today’s world. People are making lifestyle changes – including what they are drinking. So far, many new drink options are focused on zero alcohol, but not everyone wants to be a teetotaller or have a full-strength drink.

Some people want to simply moderate how much alcohol they put into their bodies and balance their lifestyle – but most of all they want to feel good about their choices. We made Mary, a drink you can feel good about by being lighter on you and on the world.

We wanted to offer something different. At 6% abv and 9 calories per 25ml, there is no one like us out there. As the world gets back to a new normal, we wanted to release Mary now so that drinkers have another option – in between full strength and zero alcohol.

We have also just been shortlisted by Food Matters Live in their “New Drink of the Year” category, which is great news for us!

– Eric Sampers: Managing Director of ILLOGICAL DRINKS

1-part Mary, to 2 parts tonic water with lots of ice works very well!

How did they decide on the name ‘Mary’ – as opposed to any other name?

We wanted a simple name, easy to remember, English (as the brand is made in London), easy to understand in many languages and that would make for a good brand call (Mary & Tonic). We also thought: There’s enough booze brands called Jack, Johnnie, George, William etc.!

So Mary came up quite naturally and we like the fact that there’s a lot we can play with (Bloody Mary etc.).
– Eric Sampers

Mary is now available online at drink-mary.com, and on Amazon.co.uk at the end of September, at a retail price of £23.90 for a 70cl bottle.

Or maybe change the garnish to something savoury like sage and black pepper, or something citrusy like orange.

The folks at Mary have sent me some to try (thanks!) So, what did I think? Here are my tasting notes …

Tasting Notes: “Mary” – Low calorie, low alcohol botanical blend (6%)

Mary is now available online at at a retail price of £23.90

Many thanks to Eric at drink-mary.com (Instagram: @drink.mary) for such a delicious drink – I wish them every success!