WhiskySanta — Malthound

#WhiskySanta Is Back! £250k Giveaway Returns To Master Of Malt!

November 24, 2020 by Gary Leave a Comment

£250k #WhiskySanta giveaway returns to Master of Malt!

Master of Malt is set to spread some much-needed cheer with the return of #WhiskySanta 2020!

Everyone’s favourite supernatural, omniscient, festive, heavily-bearded being, #WhiskySanta has delighted fans, followers and customers every Christmas since 2014. He grants ‘wishes’ made across, Instagram, Twitter and Facebook, with drinks lovers able to ask for any product on site. And every day up until Christmas Eve, he makes some of these wishes come true!

Users can also ‘wish’ directly from the Master of Malt site. ‘Wish’ buttons will appear next to every product – and with 10,000 in stock, there’s certainly plenty to ask #WhiskySanta for. Hit the ‘Wish’ button, and a pre-populated Twitter or Facebook post will appear for ease of publishing.

Want to ‘wish’ on Instagram? Check out Master of Malt’s Story, screenshot your bottle of choice, and then post it to your feed with the hashtag #WhiskySanta. The man himself could well grant that wish!

With 2020 not being the year anyone wanted, #WhiskySanta thought it was only appropriate to up his gifting game. In the spirit of spreading festive cheer, Super Wishes are back – with two being given away each week!

A Super Wish is an extra-special, highly sought-after bottling. A new Super Wish will be revealed each Monday and Thursday from 26 November to 21 December. That’s a whopping eight Super Wishes to make this Christmas extra delicious. 2020 Super Wishes start with Woodford Reserve Baccarat, worth £1,150, ramping up to the final Super Wish before Christmas, the Glenfarclas 1958 (cask 2065) Family Cask Autumn 2014 Release, worth over £6,300!

#WhiskySanta doesn’t just take over the Master of Malt social accounts – he takes up residence at the site checkout, too. Lucky shoppers could be surprised with all manner of exciting pressies, from bonus dram and bottle presents to gift vouchers up to £50, and some will even get their entire order for free! How do you know if you’ve been good this year? Keep an eye out for a message from #WhiskySanta on the order confirmation page. Click yes, and that freebie is yours!

#WhiskySanta is back for 2020 and we couldn’t be happier. We’re all in need of a bit of extra festive cheer this year, which is why we wanted to make sure he had more Super Wishes in his Santa sack than ever before.

With more than £250,000-worth of delicious drinks and exciting gifts to give away, #WhiskySanta has got his work cut out. Whether you’re wishing on Twitter or Facebook, screenshotting on Instagram or shopping on site, we wish you the best of luck. We’re sure you’ve been very good this year!
– Kristiane Sherry: Master of Malt’s editor

The 2019 #WhiskySanta campaign was the most wide-reaching yet, with a whopping 94 million Twitter timeline deliveries. In addition, he also notched up 3 million Instagram impressions. That’s a lot of wishing!

#WhiskySanta will be granting wishes and delighting shoppers right up until 24 December!

#WhiskySanta is back for 2018 with a sack-load of gifts worth £250,000!

November 2, 2018 by Gary Leave a Comment

#WhiskySanta is back for 2018 with a sack-load of gifts worth £250,000!

Master of Malt is set to give away more than £250,000 worth of incredible, whiskies, gins, rums and more as #WhiskySanta makes his 2018 return!

Drinks International’s Digital & Social Media Campaign of the Year

#WhiskySanta is everyone’s favourite supernatural, omniscient, festive, heavily-bearded being. He delights fans, followers and customers in the run-up to Christmas by granting ‘wishes’ across Twitter, Instagram and Facebook. Drinks lovers can wish for any product available at Master of Malt, and #WhiskySanta will make a whole host of wishes come true every day!

With almost 11,000 delicious and different drinks in stock, #WhiskySanta is set to have his work cut out. And to make the browsing process easier he’s brought back the super simple ‘Wish’ buttons on every product page. Like what you see? Simply hit ‘Wish’ and a pre-populated Twitter or Facebook post is yours to publish! And while we can’t help with the decision-making process, you can wish for as many bottles as you like!

The Drinks Business’ Best Social Media Campaign

#WhiskySanta is not only busy casting his watchful eye over the world of social media, though. He will also take over the Master of Malt website, surprisingly lucky shoppers with thousands of fantastic bonus presents including delicious spirits they’ll love, gift vouchers up to £50 and even entirely free orders! How do you know if you’ve been good this year? Keep an eye out for a message from #WhiskySanta on the order confirmation page. Click yes, and that freebie is yours!

That’s not all. #WhiskySanta’s weekly Super Wishes will also return for 2018! A Super Wish is an extra-special, highly sought-after gift to be snapped up by one incredibly lucky wisher. Announced each Monday, drinks fans have until the following Friday to ask #WhiskySanta for that particularly exciting item. Last year’s Super Wishes included an Old & Rare Advent Calendar, a Brora 34 Year Old 1982 (worth almost £1,500), and a Tomintoul 40 Year Old Quadruple Cask (worth £2,500!) so keep your eyes peeled. The first Super Wish of 2018 will be announced on 5 November.

Consumer Initiative of the Year

#WhiskySanta was first launched in 2014, and this year’s campaign is set to be bigger and more engaging than ever. In addition to returning with his super-sized Santa sack, for the first time #WhiskySanta will take over Master of Malt’s Instagram Stories with a stocking-load of products each and every day. View the video Story, screenshot your bottle of choice and post it to your feed with the hashtag. #WhiskySanta himself could well grant that wish!

It’s sensational to see #WhiskySanta back in the building to give away more gifts not just to a higher number of our awesome customers than ever before, but to a much greater proportion of them too! They could even get their Christmas shopping for free! Why would drinks fans shop anywhere else?!

He’ll also be granting more wishes than ever before, with a total giveaway value across both the Master of Malt site and social higher than the previous two cheers-filled #WhiskySanta Christmases put together!
– Jake Mountain: Master of Malt campaign manager

Despite being away on his holidays since last Christmas, #WhiskySanta has had a busy year. Not only did he win Drinks International’s Digital & Social Media Campaign of the Year and The Drinks Business’ Best Social Media Campaign, but he also scooped Consumer Initiative of the Year at The Grocer Gold Awards! The 2017 #WhiskySanta campaign reached more than 10.1 million people on Twitter, while on Facebook, impressions soared by 127.1% year-on-year. And over on Instagram, hashtag impressions passed the one million mark for the first time! Phew.

#WhiskySanta will be granting wishes and delighting shoppers right up until 24 December.

Master of Malt’s #WhiskySanta Returns for 2017!

November 6, 2017 by Gary Leave a Comment

#WhiskySanta Returns for 2017!

Master of Malt’s multi-award-winning #WhiskySanta returns to give away over £150,000-worth of whisky, gin and other fine spirits during the Christmas period.
Drinks lovers can ‘wish’ for their favourite tipple on Twitter, Facebook and Instagram – easily done directly from masterofmalt.com – with #WhiskySanta granting wishes every day until Christmas!
#WhiskySanta will also be giving away free gifts to well over 10,000 lucky Master of Malt customers when they place their orders!

Master of Malt is set to give away over £150,000-worth of whisky, gin and other fine spirits in the run up to Christmas as #WhiskySanta returns for 2017!

The multi-award-winning campaign, first launched back in 2014, sees #WhiskySanta grant wishes from drinks lovers on social media and surprise thousands of lucky shoppers on masterofmalt.com with unexpected Christmas gifts at the checkout, from free drams of unusual and rare spirits, to full bottles worth hundreds of pounds – some will even receive their entire order completely free!

#WhiskySanta will be doing his rounds from now right up until until Christmas Eve.

Drinks fans can ‘wish’ for absolutely anything available on masterofmalt.com by using #WhiskySanta across social media, and in turn everyone’s favourite festive, heavily-bearded, omniscient being will grant wishes each and every day!

With around 10,000 delicious whiskies, rums, gins, tequilas, Cognacs, wines, beers and other drinks in stock, there’s something for everyone. Shoppers can also make wishes on Twitter or Facebook in just a couple of clicks via the handy ‘Wish’ button next to every drink on the site.

As if that wasn’t exciting enough, #WhiskySanta will also reveal an additional extra-special gift that will be up for grabs each week. Above and beyond the regular wishes, he’ll be letting Master of Malt’s followers know when to place their ‘Super Wishes’ for these incredible gifts, the first of which will be announced on Monday 6 November. Last year’s Super Wish gifts included drams of the rare-as-hen’s-teeth Buffalo Trace Antique Collection whiskeys and a full bottle of luxurious Macallan M single malt Scotch whisky. Drinks fans will want to keep an eye on the Master of Malt blog and social media channels throughout the festive season for details of this years’ exciting Super Wishes!

But wait, there’s more! #WhiskySanta is back behind the scenes on the Master of Malt site, offering customers thousands of free gifts when they place their orders. These goodies include Drinks by the Dram 30ml samples of fine spirits and spirit-filled Christmas Crackers; full bottles of award-winning single malt whiskies, gins and bourbons; free gift vouchers up to £100; and he’ll even pick up the entire tab from time to time. That’s right, some masterofmalt.com shoppers will be walking away with their whole order for free!

We are incredibly excited and mildly terrified that #WhiskySanta has confirmed he will be returning to spread his special blend of spirited festive cheer to drinks enthusiasts the world over.

– Kristiane Sherry: Master of Malt editor

#WhiskySanta had a fantastic Christmas in 2016, appearing on Twitter timelines over 30 million times, and reaching millions of individual people. Since its inception in 2014 the campaign has won a vast haul of awards, including the Best Digital & Social Media Campaign at the International Spirits Challenge (ISC) as well as the Best Social Media Campaign and Best Marketing & Advertising eCommerce Campaign at the eCommerce Awards.