#WhiskySanta is back for 2018 with a sack-load of gifts worth £250,000!

Master of Malt is set to give away more than £250,000 worth of incredible, whiskies, gins, rums and more as #WhiskySanta makes his 2018 return!

Drinks International’s Digital & Social Media Campaign of the Year

#WhiskySanta is everyone’s favourite supernatural, omniscient, festive, heavily-bearded being. He delights fans, followers and customers in the run-up to Christmas by granting ‘wishes’ across Twitter, Instagram and Facebook. Drinks lovers can wish for any product available at Master of Malt, and #WhiskySanta will make a whole host of wishes come true every day!

With almost 11,000 delicious and different drinks in stock, #WhiskySanta is set to have his work cut out. And to make the browsing process easier he’s brought back the super simple ‘Wish’ buttons on every product page. Like what you see? Simply hit ‘Wish’ and a pre-populated Twitter or Facebook post is yours to publish! And while we can’t help with the decision-making process, you can wish for as many bottles as you like!

The Drinks Business’ Best Social Media Campaign

#WhiskySanta is not only busy casting his watchful eye over the world of social media, though. He will also take over the Master of Malt website, surprisingly lucky shoppers with thousands of fantastic bonus presents including delicious spirits they’ll love, gift vouchers up to £50 and even entirely free orders! How do you know if you’ve been good this year? Keep an eye out for a message from #WhiskySanta on the order confirmation page. Click yes, and that freebie is yours!

That’s not all. #WhiskySanta’s weekly Super Wishes will also return for 2018! A Super Wish is an extra-special, highly sought-after gift to be snapped up by one incredibly lucky wisher. Announced each Monday, drinks fans have until the following Friday to ask #WhiskySanta for that particularly exciting item. Last year’s Super Wishes included an Old & Rare Advent Calendar, a Brora 34 Year Old 1982 (worth almost £1,500), and a Tomintoul 40 Year Old Quadruple Cask (worth £2,500!) so keep your eyes peeled. The first Super Wish of 2018 will be announced on 5 November.

Consumer Initiative of the Year

#WhiskySanta was first launched in 2014, and this year’s campaign is set to be bigger and more engaging than ever. In addition to returning with his super-sized Santa sack, for the first time #WhiskySanta will take over Master of Malt’s Instagram Stories with a stocking-load of products each and every day. View the video Story, screenshot your bottle of choice and post it to your feed with the hashtag. #WhiskySanta himself could well grant that wish!

It’s sensational to see #WhiskySanta back in the building to give away more gifts not just to a higher number of our awesome customers than ever before, but to a much greater proportion of them too! They could even get their Christmas shopping for free! Why would drinks fans shop anywhere else?!

He’ll also be granting more wishes than ever before, with a total giveaway value across both the Master of Malt site and social higher than the previous two cheers-filled #WhiskySanta Christmases put together!
– Jake Mountain: Master of Malt campaign manager

Despite being away on his holidays since last Christmas, #WhiskySanta has had a busy year. Not only did he win Drinks International’s Digital & Social Media Campaign of the Year and The Drinks Business’ Best Social Media Campaign, but he also scooped Consumer Initiative of the Year at The Grocer Gold Awards! The 2017 #WhiskySanta campaign reached more than 10.1 million people on Twitter, while on Facebook, impressions soared by 127.1% year-on-year. And over on Instagram, hashtag impressions passed the one million mark for the first time! Phew.

#WhiskySanta will be granting wishes and delighting shoppers right up until 24 December.