As one of the world’s luxury Scotch whisky brands, Chivas Regal deserves a place in all the world’s finest bars.
Chivas Regal is aiming to spread this message amongst the bartender community this year as it launches a bartender engagement programme, The Chivas Masters.
Chivas will be rolling out a global five year programme, The Chivas Masters which will challenge the world’s finest bartenders to ‘travel back through time’, re-discovering the classic cocktails of the past and giving them a modern interpretation with Chivas.
It aims to be an international competition that will have a presence in every major region globally.
Follow #Chivasmasters to be a part of the journey.