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You are here: Home / Bartender Engagement Programme / Chivas Regal Launches Bartender Engagement Programme

Chivas Regal Launches Bartender Engagement Programme

February 26, 2014 by Gary Leave a Comment

Chivas Regal launches bartender engagement programme

Chivas Regal launches bartender engagement programme

As one of the world’s luxury Scotch whisky brands, Chivas Regal deserves a place in all the world’s finest bars.

Chivas Regal is aiming to spread this message amongst the bartender community this year as it launches a bartender engagement programme, The Chivas Masters.

Chivas will be rolling out a global five year programme, The Chivas Masters which will challenge the world’s finest bartenders to ‘travel back through time’, re-discovering the classic cocktails of the past and giving them a modern interpretation with Chivas.

It aims to be an international competition that will have a presence in every major region globally.

Follow #Chivasmasters to be a part of the journey.

Filed Under: Bartender Engagement Programme, Chivas Regal, News

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