Ballantine’s Asks “Are You Your Selfie?”

ARE YOU YOUR SELFIE?

This is the question Ballantine’s Scotch whisky is asking people around the world with the launch of a new website that allows individuals to see what the images they share of themselves online says about them to others.

As soon as others begin leaving their opinions, the person whose image has been uploaded is notified and will be able to view the most common “impressions” that their image has left, ultimately seeing whether the way that others perceive them is in line with the way they see themself.

However, through ‘Are You Your Selfie?’, Ballantine’s aims to encourage people to express themselves in a way that is both genuine and authentic. It hopes to establish how true people are really being with their personal portraits, and whether others see them in the same light.

Peter Moore, Global Brand Director for Ballantine’s, said: “Given the current trend for selfies amongst the millennial generation, we hope that this exciting initiative will stimulate conversation amongst Ballantine’s fans online and provoke them to think about whether they are presenting a true reflection of themselves when they share photos online.

His determination to be original and to stay true to his convictions remains at the heart of the brand to this day, so it is very fitting that we are launching this new online social experiment, which encourages our fans to stay true to themselves.”

Visit www.areyouyourselfie.com to find out more.