• Home
  • SMWS
    • The SMWS Advent Calendar 2023!
    • SMWS New Wave Mavericks!
    • The SMWS Advent Calendar Countdown 2022!
  • Special Offers
  • New Arrivals
    • Master Of Malt
    • The Whisky Exchange
    • The Whisky Barrel
    • Tyndrum Whisky
    • Cognac
    • Gin
    • Rum
    • Vodka
    • Brandy
    • Tequila
  • Whisky Diary
  • Whisky Related
    • List of Malts
    • LAPHROAIG LIVE 2015
    • LAPHROAIG LIVE 2014
  • Other Spirits
    • Cognac
    • Gin
    • Rum
    • Vodka
    • Brandy
    • Tequila

Malthound

Whisky & Spirits Blog | Compare Buy Enjoy

  • Bluesky
  • Email
  • Facebook
  • Instagram
  • Twitter
  • Campbeltown
    • Glen Scotia
    • Hazelburn
    • Kilkerran
    • Longrow
    • Springbank
  • Highland
    • Highland: A – F
      • Aberfeldy
      • Balblair
      • Ballechin
      • Ben Nevis
      • Ben Wyvis
      • Blair Athol
      • Brora
      • Clynelish
      • Dalmore
      • Dalwhinnie
      • Deanston
      • Edradour
      • Fettercairn
    • Highland: G
      • Glen Albyn
      • Glen Garioch
      • Glen Ord
      • Glencadam
      • Glenesk
      • Glengoyne
      • Glenlochy
      • Glenmorangie
      • Glenturret
      • Glenugie
      • Glenury Royal
    • Highland: H – M
      • Hillside
      • Inchfad
      • Inchmoan
      • Inchmurrin
      • Lochside
      • Millburn
    • Highland: N – Z
      • North Port
      • Oban
      • Old Pulteney
      • Royal Lochnagar
      • Stronachie
      • Teaninich
      • Tullibardine
  • Island
    • Arran
    • Highland Park
    • Isle of Jura
    • Ledaig
    • Scapa
    • Talisker
    • Tobermory
  • Islay
    • Islay: A – I
      • Ardbeg
      • Big Peat
      • Bowmore
      • Bruichladdich
      • Bunnahabhain
      • Caol Ila
      • Finlaggan
      • Ileach
      • Islay Whisky
    • Islay: J – Z
      • Kilchoman
      • Lagavulin
      • Laphroaig
      • Octomore
      • Port Askaig
      • Port Charlotte
      • Port Ellen
      • Smokehead
  • Lowland
    • Auchentoshan
    • Bladnoch
    • Dunglass
    • Glen Flagler
    • Glenkinchie
    • Inverleven
    • Kinclaith
    • Ladyburn
    • Linlithgow
    • Littlemill
    • Rosebank
    • St. Magdalene
  • Speyside: A – F
    • Speyside: A
      • Aberlour
      • Allt-A-Bhainne
      • An Cnoc
      • Ardmore
      • Auchroisk
      • Aultmore
    • Speyside: B
      • Balmenach
      • Balvenie
      • Banff
      • Benriach
      • Benrinnes
      • Benromach
      • Braes of Glenlivet
      • Braeval
    • Speyside: C – F
      • Caperdonich
      • Cardhu
      • Coleburn
      • Convalmore
      • Cragganmore
      • Craigduff
      • Craigellachie
      • Dailuaine
      • Dallas Dhu
      • Dufftown
  • Speyside: G – Z
    • Speyside: G
      • Glen Elgin
      • Glen Grant
      • Glen Keith
      • Glen Mhor
      • Glen Moray
      • Glen Spey
      • Glenallachie
      • Glenburgie
      • Glendronach
      • Glendullan
      • Glenfarclas
      • Glenfiddich
      • Glenglassaugh
      • Glenisla
      • Glenlivet
      • Glenlossie
      • Glenrothes
      • Glentauchers
    • Speyside: H – O
      • Imperial
      • Inchgower
      • Knockando
      • Linkwood
      • Loch Dhu
      • Longmorn
      • Macallan
      • Macduff
      • Mannochmore
      • Miltonduff
      • Mortlach
    • Speyside: P – Z
      • Pittyvaich
      • Pride of Strathspey
      • Royal Brackla
      • Speyburn
      • Speyside
      • Strathisla
      • Strathmill
      • Tamdhu
      • Tamnavulin
      • The Singleton
      • Tomatin
      • Tomintoul
      • Tormore
  • World Whiskies
    • American
    • Australian
    • Canadian
    • Dutch
    • English
    • Finnish
    • French
    • Indian
    • Irish
    • Japanese
    • New Zealand
    • South African
    • Swedish
    • Welsh
  • Blended Whiskies
You are here: Home / Gin / MoMer’s Web Page Gin – Master of Malt’s Very Own Bottling!

MoMer’s Web Page Gin – Master of Malt’s Very Own Bottling!

February 20, 2019 by Gary Leave a Comment

MoMer’s Web Page Gin!

Master of Malt has released its debut exclusive gin bottling: MoMer’s Web Page Gin!

The light-hearted front illustration references notable features and events from Master of Malt’s story to date

This tasty expression is the result of a partnership with That Boutique-y Gin Company, and celebrates the retailer’s pioneering and storied history.

Taking inspiration for its name and label design from an iconic episode of everyone’s favourite cartoon family, as well as today’s online culture of memes, gifs and stickers, the light-hearted front illustration references notable features and events from Master of Malt’s story to date.

From the directors’ journey from a garden shed to the shiny new MoM Towers, and the mischievous Colobus monkey that occasionally appears on the site, to the award-winning #WhiskySanta, our digital team gathering virtual reality footage, and even that Land Rover incident (if you know, you know), That Boutique-y Gin Company’s design spans an action-packed decade of Master of Malt.

Augmented reality

Master of Malt is as much a technology company as a drinks purveyor, and MoMer’s Web Page Gin celebrates the inventive side of the business, too. Through the Zappar augmented reality app, gin fans can use their mobiles to see the label come to life and unlock exclusive video content.

After downloading the app, customers simply aim their phone at the Zapcode on the neck tag of the bottle (which also provides simple, clear instructions), line up their phone with the label, and watch the illustration come to animated life! Naturally, the animated elements of the label can also be found and used as stickers in Instagram Stories or on Snapchat. Just search for MoMer’s Gin!

Through the AR platform, gin lovers can also discover exclusive videos, including recommended serve walkthroughs and an interview with Stuart Medcalf, liquid production manager at That Boutique-y Gin Company, who details how MoMer’s Web Page Gin was made.

MoMersZappar

The gin

The MoMer’s Web Page liquid itself is a twist on a classic dry-style gin. Basil, thyme and rosemary were distilled separately under vacuum before being expertly blended with a more traditional pot-distilled base.

The result is a distinct, warming and rich gin, with the basil, thyme and rosemary botanicals contributing an unusual aromatic lift throughout without ever overpowering the all-important juniper.

That Boutique-y Gin Company brand ambassador Stephanie DiCamillo has developed two signature serves which celebrate the basil, thyme and rosemary trio, and are simple enough to be recreated by gin lovers at home. It also makes a great G&T (in case you were worried).

MoMer’s Web Page Gin really sums up what Master of Malt is all about – we want to bring amazing drinks experiences to life, so exclusively developing a delicious gin and pairing it with augmented reality is the only logical thing we could do.

To be able to celebrate the last 10 years of Master of Malt with a whole array of firsts – incredible liquid, tech, and a whole lot of reminiscing with the team – was genuinely exciting, and we’re thrilled to release the results to the world!
– Kristiane Sherry: Master of Malt editor

MoMers cocktail – All the Muck That_s Fit to Shake!

It’s fantastic to share cocktail videos, additional info and more tongue-in-cheek label-based absurdity in such a fun and playful way with all those who have the bottle in their hand (and a mobile device in the other!)
– Jake Mountain: Master of Malt campaign manager

The first batch of MoMer’s Web Page Gin is limited to 660 bottles and is available exclusively from Master of Malt now, priced at £29.95.

MoMer’s Web Page Gin suggested serves:

MoMer’s Gin & Coconut Water
50ml MoMer’s Web Page Gin
100ml Coconut water over ice
Add both to an ice-filled Highball or Collins glass
Garnish with a small sprig of basil and a lime wedge

All the Muck That’s Fit to Shake
50ml MoMer’s Web Page Gin
50ml lightly sweetened chai tea (200ml brewed tea with 1tbsp sugar)
2 big tablespoons of frozen blueberries
3 basil leaves
1 thin lime slice
Muddle the basil, lime and blueberries
Add the gin and tea, and shake hard with ice
Strain into an ice-filled tumbler and garnish with a basil leaf

Related posts:

Default ThumbnailAtom Brands’ Gins Awarded Both Gin Tasting trophies! Default Thumbnail“Icons Of Gin” Online Retailer Award Goes To Master Of Malt For Second Time! Default ThumbnailMaster Of Malt Exclusive Father’s Day Whisky & Gin Tasting Sets! Default ThumbnailGlenfiddich in a live webcast whisky tasting

Powered by YARPP.

Filed Under: Gin, Master of Malt, News

About Gary

Search & Compare best prices on whiskies throughout the land.

All can be yours - just send money!

Sláinte

Leave a Reply

You must be logged in to post a comment.

SMWS Top Ten Bestsellers

The Scotch Malt Whisky Society




Browse SMWS Low Stock Whiskies

Browse SMWS Whiskies Arranged By Distillery (A - Z)

SMWS – New Whiskies!

The Whisky Exchange

Distilled: Whisky News – Summarised

Distilled: Whisky News - Summarised

Malt Whisky Regions

Scotlands Malt Whisky Regions

Calendar Club

Pour & Sip



Pour & Sip

Drams to your door!

Krystal Web Hosting

Recent Posts

  • Sampling Kilchoman’s 20th Anniversary Cask Series – Classy And Sublime!
  • Tormore is BACK with its first official release under Elixir Distillers!
  • DADS DESERVE DRAMS! Here’s some whiskies that could be a nice fit!
  • Sampling That Boutique-y Whisky Company New Range – I think I’ll have another!
  • “Full-throttle coal scuttle” – The Latest Whiskies From The SMWS!
February 2019
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728  
« Jan   Mar »

Favourite Sites

  • Drink Supermarket
  • drinkaware.co.uk
  • Master of Malt
  • SMWS
  • The Whisky Barrel
  • The Whisky Exchange
  • The Whisky Wire
  • Tweet Tastings
  • Tyndrum Whisky
  • Whiskystats

Tags

10 Year Old 12 year old 15 Year Old 40% 43% 46% 1980 Ardbeg bottle bottled bottling bourbon Bowmore Caol cask casks distillery douglas Glen Glenfarclas Glenlivet Glenmorangie gordon Highland Island Islay laing Laphroaig Lowland Macallan macphail malt range rare refill scotch sherry signatory single Speyside Springbank strength whisky year years

Search

Archives

QR Code

QR Code for malthound.co.uk - scan the image with your smartphone & access malt whisky on the move!

· Whisky & Spirits Blog | Compare Buy Enjoy · About · Contact · Privacy Policy · Terms & Conditions · Copyright © malthound 2025 ·