Benromach Gets Creative!

Urquhart family toast Keith's illustration

Benromach has just got all creative!

With the help of Scottish illustrator, Jill Calder, two distillery workers have been penned by Jill to feature at the heart of Benromach’s new design concept set to showcase the secret of Benromach, Speyside’s smallest distillery, to the UK and the world!

Benromach is handmade by just two stillmen – Keith Cruickshank and Mike Ross – who make in one year what other distillers make in a week!

This makes Benromach one of Scotland’s best kept whisky secrets. Now Keith and Mike have now been immortalised in Fife-based artist Jill Calder’s illustrations, reflecting the personal qualities the two men bring to Benromach and its expressions.
The illustrations will be used in the distillery’s advertising, marketing and promotional campaigns.

Keith and Jill with illustration

David Urquhart, Joint Managing Director of Gordon & MacPhail, the family-run Elgin company which owns Benromach commented: “Benromach is a handmade, boutique whisky which is lovingly crafted by Keith and Mike. They are the essence of Benromach and so we thought it appropriate that they were placed front and centre of our new concept.”

“Jill’s illustrations are a perfect fit for Benromach – home and handmade and with loving attention to detail.”

Douglas Alexander of Stuff Creative got the job of overseeing Benromach’s new personality. He said, “Anyone who visits Benromach can meet Keith and Mike, but now those who can’t make the trip to Forres personally can ‘meet’ both of them in Benromach displays across the country.”

Illustrator Jill Calder (www.jillcalder.com) is an award-winning illustrator based in Cellardyke, Fife. Trained at Glasgow School of Art, her clients include the New Yorker, Elle magazine, the British Museum, Sainsburys and Harvard Business review.
She said: “Illustrating Benromach distillery and its two stillmen, Keith and Mike, was a lovely process. I’ve never been a whisky drinker but they’ve done their best to try and convert me!”

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