Benromach Distillery
Benromach’s sales were up by 40% in 2012 and exports increased by 55%. The handmade single malt, which includes Benromach 10 Years Old as part it its range, experienced particularly strong growth in sales to China, Sweden, the USA and France. Sales in the UK increased by 13%.
Handcrafted by just two men, Keith Cruickshank and Mike Ross, it is no small feat for such a small distillery to increase its market share so much in one year.
Michael Urquhart, Managing Director of Gordon & MacPhail said: “As the smallest distillery in Speyside, Benromach is punching above its weight in terms of sales growth.
“Benromach’s single malts are becoming increasingly popular with people who want a whisky with a distinctive traditional Speyside style. We worked very hard to promote ourselves throughout the UK this year, resulting in a 13 percent increase in sales.
“Internationally, our importers in the USA have been letting more people in on the secret of Benromach, while in Sweden and France, new listings of Benromach with large drinks distributors have made an impact.
“China is our biggest success story of 2012. The Benromach 10 Years Old has really taken off over there, spurred on by success in the Hong Kong International Wine and Spirit Competition, where Benromach 10 Years Old gained a top award.”
Benromach also plans to invest £540,000 in a new bottling line in Elgin and building works to improve production efficiencies.
You can buy Benromach Malt Whisky from:-
- The Whisky Exchange
- Master of Malt
- Edencroft Fine Wine & Spirit Specialists
- Abbey Whisky
- The Drink Shop
- Whisky Online
- The Whisky Barrel
About Benromach
Located on the outskirts of the ancient market town of Forres, the Benromach Distillery is one of Scotland’s best-kept secrets. From Speyside’s smallest whisky distillery emerged a single malt with distinctive qualities reflecting its exclusive hand-made credentials as well as encapsulating the self-reliance, sophistication and modern values of Scotland today.
Just two experienced distillers create Benromach using the finest Scottish barley and the purest spring water from the nearby Romach Hills. They personally ensure that only the highest quality spirit is filled into sturdy oak casks before being left to mature at Benromach Distillery for many years.
Benromach expressions include:
Benromach Ten Years Old
Benromach Ten Years Old is created from the finest Scottish barley and pure spring water from the nearby Romach hills. After being matured for at least ten years, it emerges golden in colour and displays rich fruit, sweet chocolate and delicate spicy aromas. With a rich sherry influence, the mouth-watering palate coats the senses with exotic fruit flavours, toasted malt and a delicate hint of smoke.
Benromach Traditional
A rich and mellow single malt with fruit and malty tones, balanced with a hint of smoke.
Benromach Peat Smoke
Full bodied, intense and challenging with a smoky character, yet balanced with the fruity elegance of Speyside.
Benromach Origins
A series of special bottlings crafted to highlight how small changes in the art of whisky-making can help to shape the character of the final single malt.
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