• Home
  • SMWS
    • The SMWS Advent Calendar 2023!
    • SMWS New Wave Mavericks!
    • The SMWS Advent Calendar Countdown 2022!
  • Special Offers
  • New Arrivals
    • Master Of Malt
    • The Whisky Exchange
    • The Whisky Barrel
    • Tyndrum Whisky
    • Cognac
    • Gin
    • Rum
    • Vodka
    • Brandy
    • Tequila
  • Whisky Diary
  • Whisky Related
    • List of Malts
    • LAPHROAIG LIVE 2015
    • LAPHROAIG LIVE 2014
  • Other Spirits
    • Cognac
    • Gin
    • Rum
    • Vodka
    • Brandy
    • Tequila

Malthound

Whisky & Spirits Blog | Compare Buy Enjoy

  • Bluesky
  • Email
  • Facebook
  • Instagram
  • Twitter
  • Campbeltown
    • Glen Scotia
    • Hazelburn
    • Kilkerran
    • Longrow
    • Springbank
  • Highland
    • Highland: A – F
      • Aberfeldy
      • Balblair
      • Ballechin
      • Ben Nevis
      • Ben Wyvis
      • Blair Athol
      • Brora
      • Clynelish
      • Dalmore
      • Dalwhinnie
      • Deanston
      • Edradour
      • Fettercairn
    • Highland: G
      • Glen Albyn
      • Glen Garioch
      • Glen Ord
      • Glencadam
      • Glenesk
      • Glengoyne
      • Glenlochy
      • Glenmorangie
      • Glenturret
      • Glenugie
      • Glenury Royal
    • Highland: H – M
      • Hillside
      • Inchfad
      • Inchmoan
      • Inchmurrin
      • Lochside
      • Millburn
    • Highland: N – Z
      • North Port
      • Oban
      • Old Pulteney
      • Royal Lochnagar
      • Stronachie
      • Teaninich
      • Tullibardine
  • Island
    • Arran
    • Highland Park
    • Isle of Jura
    • Ledaig
    • Scapa
    • Talisker
    • Tobermory
  • Islay
    • Islay: A – I
      • Ardbeg
      • Big Peat
      • Bowmore
      • Bruichladdich
      • Bunnahabhain
      • Caol Ila
      • Finlaggan
      • Ileach
      • Islay Whisky
    • Islay: J – Z
      • Kilchoman
      • Lagavulin
      • Laphroaig
      • Octomore
      • Port Askaig
      • Port Charlotte
      • Port Ellen
      • Smokehead
  • Lowland
    • Auchentoshan
    • Bladnoch
    • Dunglass
    • Glen Flagler
    • Glenkinchie
    • Inverleven
    • Kinclaith
    • Ladyburn
    • Linlithgow
    • Littlemill
    • Rosebank
    • St. Magdalene
  • Speyside: A – F
    • Speyside: A
      • Aberlour
      • Allt-A-Bhainne
      • An Cnoc
      • Ardmore
      • Auchroisk
      • Aultmore
    • Speyside: B
      • Balmenach
      • Balvenie
      • Banff
      • Benriach
      • Benrinnes
      • Benromach
      • Braes of Glenlivet
      • Braeval
    • Speyside: C – F
      • Caperdonich
      • Cardhu
      • Coleburn
      • Convalmore
      • Cragganmore
      • Craigduff
      • Craigellachie
      • Dailuaine
      • Dallas Dhu
      • Dufftown
  • Speyside: G – Z
    • Speyside: G
      • Glen Elgin
      • Glen Grant
      • Glen Keith
      • Glen Mhor
      • Glen Moray
      • Glen Spey
      • Glenallachie
      • Glenburgie
      • Glendronach
      • Glendullan
      • Glenfarclas
      • Glenfiddich
      • Glenglassaugh
      • Glenisla
      • Glenlivet
      • Glenlossie
      • Glenrothes
      • Glentauchers
    • Speyside: H – O
      • Imperial
      • Inchgower
      • Knockando
      • Linkwood
      • Loch Dhu
      • Longmorn
      • Macallan
      • Macduff
      • Mannochmore
      • Miltonduff
      • Mortlach
    • Speyside: P – Z
      • Pittyvaich
      • Pride of Strathspey
      • Royal Brackla
      • Speyburn
      • Speyside
      • Strathisla
      • Strathmill
      • Tamdhu
      • Tamnavulin
      • The Singleton
      • Tomatin
      • Tomintoul
      • Tormore
  • World Whiskies
    • American
    • Australian
    • Canadian
    • Dutch
    • English
    • Finnish
    • French
    • Indian
    • Irish
    • Japanese
    • New Zealand
    • South African
    • Swedish
    • Welsh
  • Blended Whiskies
You are here: Home / Ballantines / Ballantine’s Asks The Question: What If?

Ballantine’s Asks The Question: What If?

October 15, 2014 by Gary Leave a Comment

#CouldBeTrue_Ballantine's_2.0

#CouldBeTrue

Ballantine’s has released a humorous new film to reveal what could have happened if Ballantine’s history had taken an unexpected and alternative route through the years …

It aims to highlight to its fans around the world both its vibrant personality and its commitment to staying true to itself throughout its near 200 year history.

Conceived and created by M&C Saatchi, the campaign goes live with the release of two films; The Could-Be-True Story and The Stay True Story, both of which can be viewed at www.YouTube.com/Ballantines.

The Could-Be-True Story first takes the viewer through Ballantine’s impressive heritage in an unexpected and humorous way, illustrating what could have happened had Ballantine’s not stayed true to founder George Ballantine’s vision.

The Stay True Story of Ballantine’s then supports and complements the lead ‘Could-Be-True’ film, recounting Ballantine’s true brand story and demonstrating the ways in which the brand actually has stayed true since its creation in 1827.

This new campaign is the latest in a series of successful marketing initiatives from Ballantine’s, which has seen the brand make a concerted effort to connect with consumers through digital media.

This consumer engagement strategy is paying off, with Ballantine’s showing a strong performance in key markets such as South Africa (109% annual growth), Brazil (51% annual growth), India (18% annual growth), and Poland (13% annual growth).

Ballantine’s Global Brand Director, Peter Moore, said: “As a brand that prides itself on its reputation for innovation, we have long understood the potential that engaging, digital content provides, allowing us to connect with independent-minded adults. With these new films, we’re aiming to tell the story of Ballantine’s in a surprising and light-hearted manner, and one that is unexpected of a Scotch whisky brand. We are hopeful that this approach will capture the attention of our audience, showing them that whilst Ballantine’s is a well-established brand with a long history of tradition, we have a sense of humour and an individual style, making us a brand that remains relevant today.”

Follow this alternative timeline on Twitter: #CouldBeTrue

Related posts:

Default ThumbnailBallantine’s New Ad. – Be Different! Default ThumbnailBallantine’s Launches the World’s First Whisky Magazine on Instagram! Default ThumbnailBALLANTINE’S LAUNCHES GLASS FOR WHISKY DRINKING IN OUTER SPACE! Default ThumbnailBallantine’s Creates the World’s First Gamified Golf Content for Fans Around the World!

Powered by YARPP.

Filed Under: Ballantines, News

About Gary

Search & Compare best prices on whiskies throughout the land.

All can be yours - just send money!

Sláinte

Leave a Reply

You must be logged in to post a comment.

SMWS Top Ten Bestsellers

The Scotch Malt Whisky Society




Browse SMWS Low Stock Whiskies

Browse SMWS Whiskies Arranged By Distillery (A - Z)

SMWS – New Whiskies!

The Whisky Exchange

Distilled: Whisky News – Summarised

Distilled: Whisky News - Summarised

Malt Whisky Regions

Scotlands Malt Whisky Regions

Calendar Club

Pour & Sip



Pour & Sip

Drams to your door!

Krystal Web Hosting

Recent Posts

  • Sampling Kilchoman’s 20th Anniversary Cask Series – Classy And Sublime!
  • Tormore is BACK with its first official release under Elixir Distillers!
  • DADS DESERVE DRAMS! Here’s some whiskies that could be a nice fit!
  • Sampling That Boutique-y Whisky Company New Range – I think I’ll have another!
  • “Full-throttle coal scuttle” – The Latest Whiskies From The SMWS!
October 2014
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep   Nov »

Favourite Sites

  • Drink Supermarket
  • drinkaware.co.uk
  • Master of Malt
  • SMWS
  • The Whisky Barrel
  • The Whisky Exchange
  • The Whisky Wire
  • Tweet Tastings
  • Tyndrum Whisky
  • Whiskystats

Tags

10 Year Old 12 year old 15 Year Old 40% 43% 46% 1980 Ardbeg bottle bottled bottling bourbon Bowmore Caol cask casks distillery douglas Glen Glenfarclas Glenlivet Glenmorangie gordon Highland Island Islay laing Laphroaig Lowland Macallan macphail malt range rare refill scotch sherry signatory single Speyside Springbank strength whisky year years

Search

Archives

QR Code

QR Code for malthound.co.uk - scan the image with your smartphone & access malt whisky on the move!

· Whisky & Spirits Blog | Compare Buy Enjoy · About · Contact · Privacy Policy · Terms & Conditions · Copyright © malthound 2025 ·