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Archives for November 24, 2020

Redbreast Whiskey Launches Limited Edition Bird Feeder With BirdLife International!

November 24, 2020 by Gary Leave a Comment

The Redbreast Whiskey limited edition bird feeder !

Redbreast Irish Whiskey is today launching a limited-edition copper whiskey casing that neatly transforms into a beautiful bird feeder!

Following the launch of a partnership with BirdLife International earlier this year, €15 for every limited-edition Redbreast 12 Year Old purchased will be donated to support Redbreast’s and BirdLife International’s joint mission to keep common birds common.

Available to pre-order now!
Photo: Eoin Holland – www.eoinholland.com

Available from the Redbreast website for €60 (£50), the intricately designed shell sits around a bottle of Redbreast 12-Year-Old, the world’s bestselling and most awarded single pot still Irish whiskey. Once removed from the bottle, the casing can be filled with bird feed and hung in the garden to keep our feathery friends fed as the weather gets colder, protecting common species from becoming endangered. The bird feeder enables whiskey fans to sit back and enjoy a warming drink in the comfort of their own home while watching nature fly by.

After much anticipation, we are extremely excited to launch the beautifully crafted whiskey casing that has been specially designed to double up as a bird feeder. We worked closely with BirdLife International to ensure the bird feeder honours our mission of helping to protect not only Robins, but all common birds, as we move into the colder months and food begins to become scarce.

We are thrilled to provide this at no additional cost to Redbreast fans across the globe and simultaneously further support the work of BirdLife International by donating €15 for each limited edition bottle sold
– Laura Hanratty: Head of Prestige and Speciality Brands at Irish Distillers

With winter fast approaching and at least 40% of all bird species in decline, Redbreast and BirdLife International’s partnership aims to give whiskey lovers the tools they need to help take care of their local birds. The partnership will also raise vital funds to conserve and restore bird habitats and help encourage whiskey-lovers to monitor bird populations so that deeper environmental problems (and successes) can be rapidly identified.

Not only is the whiskey casing beautiful, it will also help support our feathered friends throughout the cold winter by providing them with a valuable source of food. Whether they’re garden birds or migratory birds passing through, all species will benefit from this, not just Robin Redbreasts.

This bird feeder will also spread awareness of the simple, yet important, things we can all do to help protect birds whilst also raising vital funds.
– Patricia Zurita: CEO, BirdLife International

40% of all bird species are in decline

BirdLife International is widely recognised as the world leader in bird conservation, with the charity and its 10 million members and supporters doing all they can to reverse the trend and protect birds. The charity has 100 BirdLife Partners worldwide that strive to conserve birds, habitats and global diversity, as well as working with people and organisations to promote the sustainable use of natural resources.

To find out more about the bird feeder and the partnership between Redbreast Irish Whiskey and BirdLife International, please visit redbreastwhiskey.com or birdlife.org.

The limited edition Redbreast 12 Year Old with copper bird feeder casing is available to pre-order now at the price of €60 (£50) and will ship in December.

About BirdLife International

BirdLife International is the world’s largest nature conservation Partnership. Together we are 116 BirdLife Partners worldwide and growing, with almost 11 million supporters, 7,000 local conservation groups and 7,400 staff. BirdLife is widely recognised as the world leader in bird conservation, a United Nations-recognised civil society observer, and our unique local-to-global approach delivers high impact and long-term conservation for the benefit of nature and people. Find out more at www.birdlife.org   

Filed Under: Irish, Irish Distillers, News, Redbreast, Whiskey

#WhiskySanta Is Back! £250k Giveaway Returns To Master Of Malt!

November 24, 2020 by Gary Leave a Comment

£250k #WhiskySanta giveaway returns to Master of Malt!

Master of Malt is set to spread some much-needed cheer with the return of #WhiskySanta 2020!

Everyone’s favourite supernatural, omniscient, festive, heavily-bearded being, #WhiskySanta has delighted fans, followers and customers every Christmas since 2014. He grants ‘wishes’ made across, Instagram, Twitter and Facebook, with drinks lovers able to ask for any product on site. And every day up until Christmas Eve, he makes some of these wishes come true!

Users can also ‘wish’ directly from the Master of Malt site. ‘Wish’ buttons will appear next to every product – and with 10,000 in stock, there’s certainly plenty to ask #WhiskySanta for. Hit the ‘Wish’ button, and a pre-populated Twitter or Facebook post will appear for ease of publishing.

Want to ‘wish’ on Instagram? Check out Master of Malt’s Story, screenshot your bottle of choice, and then post it to your feed with the hashtag #WhiskySanta. The man himself could well grant that wish!

With 2020 not being the year anyone wanted, #WhiskySanta thought it was only appropriate to up his gifting game. In the spirit of spreading festive cheer, Super Wishes are back – with two being given away each week!

A Super Wish is an extra-special, highly sought-after bottling. A new Super Wish will be revealed each Monday and Thursday from 26 November to 21 December. That’s a whopping eight Super Wishes to make this Christmas extra delicious. 2020 Super Wishes start with Woodford Reserve Baccarat, worth £1,150, ramping up to the final Super Wish before Christmas, the Glenfarclas 1958 (cask 2065) Family Cask Autumn 2014 Release, worth over £6,300!

#WhiskySanta doesn’t just take over the Master of Malt social accounts – he takes up residence at the site checkout, too. Lucky shoppers could be surprised with all manner of exciting pressies, from bonus dram and bottle presents to gift vouchers up to £50, and some will even get their entire order for free! How do you know if you’ve been good this year? Keep an eye out for a message from #WhiskySanta on the order confirmation page. Click yes, and that freebie is yours!

#WhiskySanta is back for 2020 and we couldn’t be happier. We’re all in need of a bit of extra festive cheer this year, which is why we wanted to make sure he had more Super Wishes in his Santa sack than ever before.

With more than £250,000-worth of delicious drinks and exciting gifts to give away, #WhiskySanta has got his work cut out. Whether you’re wishing on Twitter or Facebook, screenshotting on Instagram or shopping on site, we wish you the best of luck. We’re sure you’ve been very good this year!
– Kristiane Sherry: Master of Malt’s editor

The 2019 #WhiskySanta campaign was the most wide-reaching yet, with a whopping 94 million Twitter timeline deliveries. In addition, he also notched up 3 million Instagram impressions. That’s a lot of wishing!

#WhiskySanta will be granting wishes and delighting shoppers right up until 24 December!

Filed Under: Christmas, Master of Malt, News, WhiskySanta

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