Jameson Invites You To ‘Widen the Circle’ – Make The World Feel A Smaller Place – One Sip At A Time!

#WidenTheCircle

Jameson’s ‘Widen the Circle’ campaign starts today with a new promotional video called ‘That Spark’, directed by Emmy and Grammy nominated director Jake Scott and starring comedian Aisling Bea.

Make the world feel a smaller place. One sip at a time!

It’s a multi-year campaign and is being launched in the lead up to St Patrick’s Day (17th March) and will run across TV, cinema and digital across the globe, as well as through influencer, PR and social media outreach. On- and off-trade activations are also planned.

As the serious whiskey that doesn’t take itself too seriously, Jameson believes that easy moments of true connection make the world feel like a smaller place.

Unspoken bonds or “sparks” (as Jameson like to call them) happen when kindred spirits connect. They want to encourage people to celebrate that spark between them over a glass of Jameson.

So this year, why not widen the circle and bring some new voices to the table? To share their spirit. And Jameson’s spirit. Making the world feel a smaller place. One sip at a time!

See the advert ‘That Spark’!

#WidenTheCircle