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You are here: Home / Archives for Glenlivet Alpha

The Glenlivet Alpha Twitter Tasting

May 17, 2013 by Gary Leave a Comment

The Glenlivet Alpha Twitter Tasting

The Glenlivet Alpha Twitter Tasting

Last night I had the pleasure of taking part in my first Twitter Tasting courtesy of @The_Glenlivet, @TheWhiskyWire, @iantheguardian and organised by @DrinksPRAgency.

They’d got us all together to celebrate the Launch of the Glenlivet Alpha as well as sampling some old favourites: The Glenlivet 12 Year Old, 15 Year Old Old French Oak Reserve and 18 Year Old.

It was a very enjoyable evening, spent in excellent ‘virtual’ company and I think a good time was had by all!

The evening seemed to spark off a lot of old memories with the malts bringing back feelings of times past, some of them longer ago than others!

Tasting the Glenlivet Alpha was an amazing experience and after all the publicity it has had, it wasn’t a dissapointment.

Tasting Notes – Glenlivet 12 Year Old

Glenlivet 12, 15 and 18 Year Olds

Glenlivet 12, 15 and 18 Year Olds

Nose: Sweet, creamy vanilla underlying fresh fruits.

Palate: Very light, sweet fruity flavours. Quite oaky.

Finish: @ifotou said it reminded him of Opal fruits / Starbust which was a great description! Pleasantly spicy finish.

Overall: Not as sweet at the nose makes you believe. A very nicely balanced malt. Perfect to start the evening off with! I Added some water which makes it softer, but I still prefer the pure 12 yr!

Tasting Notes – Glenlivet 15 Year Old Old French Oak Reserve

The Glenlivet 15 Year Old: 40% ABV – A proportion of the spirit is matured in a selection of French Oak casks for a limited period.

Nose: Fruit with some rich woody notes thrown in.

Palate: A bit ‘meatier’ than the 12. Spice hits you early on coupled with some fruity sweetness, but the spice is the boss at the beginning!

Finish: The spice stays thru to the finish but it’s not overpowering. Quite a short finish and a touch of water reduces the spice a tad but brings out some un-discovered smokiness.

Overall: Smooth as silk and like @iantheguardian commented: all of the Glenlivet family is perfectly balanced.

Tasting Notes – Glenlivet 18 Year Old

Nose: Beautiful colour (down to increased Sherry content and 1st fill bourbon barrels) and so Rich, rich, rich! Spice, woody with cooked fruit sweetness. Fragrances of junior school crayons and plasticine. My childhood is rushing towards me!

Palate: Rich, syrupy sweet, full bodied.

Finish: Longer finish. Gorgeous spice, cinnamon mixed with lingering fruit sweetness.

Overall: Promises a lot and doesn’t fail to deliver. Can’t get over how sweet this is – and I totally get the ginger hit at the back of the throat!

Tasting Notes – Glenlivet Alpha

The Glenlivet Alpha - A New Mystery Expression!

The Glenlivet Alpha – A New Mystery Expression!

Nose: Lovely light golden colour. Nose of pineapple and apples.

Palate: Vanilla and sweet almonds with a sherbet zing. Sweet floral flavours. VERY smooth.

Finish: Gentle zing on the palate, quite dry. Short spicy finish but the tingle lasts a good long while. Adding water lessens the ‘tongue tingle’ and let’s those fruit flavours flood on thru!

Overall: An excellent malt. Fruity, sparkly on the tongue. Not what you may expect but then what did you expect as there was no tasting notes! @lucycryle described it as tasting like Lilt. Well Lilt for grown ups anyway!

The Alpha was a great tasting experience but for future repeatability I’d go for the 18 Year Old. Simply because there’s more of it around!

The Glenlivet Range is available from these Whisky Merchants:-

  • The Whisky Exchange
  • Master of Malt
  • Edencroft Fine Wine & Spirit Specialists
  • Abbey Whisky
  • Whisky Online
  • The Whisky Barrel
  • The Green Welly Stop

Once again, thanks to @The_Glenlivet, @TheWhiskyWire, @iantheguardian and @DrinksPRAgency for the invite and samples!

Filed Under: 12 year old, 15 Year Old, 18 Year Old, Glenlivet, Glenlivet Alpha, Sampling, Twitter Tasting

The Glenlivet Alpha – The Inaugural Tasting

May 14, 2013 by Gary Leave a Comment

The Glenlivet Alpha

The Glenlivet Alpha

Alan Winchester, Master Distiller of The Glenlivet led the inaugural tasting of a new mystery expression, The Glenlivet Alpha at a launch event held at the Whisky Shop in Piccadilly on 8th May.

Guests were also invited to try a range of sensory challenges launched by the Glenlivet in collaboration with Greyworld to help whisky enthusiasts master their senses to unlock the secrets of The Glenlivet Alpha.

The sensory challenges are hosted on The Glenlivet Facebook page and www.theglenlivet.com.

Alan will reveal the tasting notes and cask information for the mystery expression in a video broadcast on 6th June at 12:30pm. To watch the reveal live, visit The Glenlivet’s Facebook page.

The Glenlivet Alpha is limited to just 3350 bottles (the rumoured allocation for the UK is around 600.)

The Glenlivet Alpha is currently available from The Whisky Exchange for £94.95.

Alan Winchester leads the first tasting of The Glenlivet Alpha

Alan Winchester leads the first tasting of The Glenlivet Alpha

Don’t forget the Glenlivet Alpha Twitter Tasting! – Thursday, 16 May at 7pm (Hashtag: #Alpha)

Filed Under: Blind Tastings, Glenlivet, Glenlivet Alpha, New Arrivals, News

The Glenlivet Alpha – A New Mystery Expression!

May 9, 2013 by Gary Leave a Comment

The Glenlivet Alpha - A New Mystery Expression!

The Glenlivet Alpha – A New Mystery Expression!

Glenlivet is launching The Glenlivet Alpha; a new, mystery expression released without cask information or tasting notes.

Presented in a black bottle to preserve the mystery, consumers are encouraged to let taste and smell lead their experience of The Glenlivet Alpha rather than be led by what others say.

Connoisseurs of the range will be able to identify its signature style but also discover a new flavour palate due to the inclusion of never-before-released spirits.

The Glenlivet Alpha launch will also include a Facebook page, and there’s a YouTube video you can watch as well.

The campaign will bring The Glenlivet Alpha to life with a launch film, advertising, in-store activity and a global media launch event in London.

Additional films, which explore the roles of sight, smell, taste and feel on flavour perception, will be hosted on The Glenlivet’s digital social media platforms and will link through to online sensory challenges that allow consumers to gradually unlock the secrets of The Glenlivet Alpha.

Sensory experts including taste visualisation specialists, Greyworld, will also be working with the brand on the campaign.

In June, the mystery behind The Glenlivet Alpha will be revealed by Master Distiller Alan Winchester in a global broadcast to The Glenlivet fans on www.theglenlivet.com and on the brand’s Facebook page.

Nikki Burgess, for The Glenlivet, said: “The Glenlivet is famous for its smooth, full bodied flavour and with the launch of The Glenlivet Alpha we’re excited to be exploring this in an original way. This is the first time anyone has launched a ‘blind’ whisky in this way and we are confident that this innovative campaign will excite whisky drinkers and help them to truly appreciate single malt and understand the flavours they taste in The Glenlivet’s award-winning range.”

With only 3,500 bottles available worldwide, The Glenlivet Alpha will not be available for long!

Look to be paying around £95 in the UK.

Filed Under: Glenlivet, Glenlivet Alpha, New Arrivals, News

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