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The Glenlivet Alpha – A New Mystery Expression!
Talking about The Glenlivet Alpha – Master of Malt is giving away a bottle of the new, limited edition Single Malt Scotch Whisky to one lucky customer!
By purchasing any 70cl bottle of The Glenlivet from the Master of Malt website from 8th to 15th May or when 99 bottles have been sold, customers can earn a chance to win this unique Single Malt Scotch Whisky, only 600 of which are available to the UK market.
The Glenlivet Alpha – A New Mystery Expression!
Glenlivet is launching The Glenlivet Alpha; a new, mystery expression released without cask information or tasting notes.
Presented in a black bottle to preserve the mystery, consumers are encouraged to let taste and smell lead their experience of The Glenlivet Alpha rather than be led by what others say.
Connoisseurs of the range will be able to identify its signature style but also discover a new flavour palate due to the inclusion of never-before-released spirits.
The Glenlivet Alpha launch will also include a Facebook page, and there’s a YouTube video you can watch as well.
The campaign will bring The Glenlivet Alpha to life with a launch film, advertising, in-store activity and a global media launch event in London.
Additional films, which explore the roles of sight, smell, taste and feel on flavour perception, will be hosted on The Glenlivet’s digital social media platforms and will link through to online sensory challenges that allow consumers to gradually unlock the secrets of The Glenlivet Alpha.
Sensory experts including taste visualisation specialists, Greyworld, will also be working with the brand on the campaign.
In June, the mystery behind The Glenlivet Alpha will be revealed by Master Distiller Alan Winchester in a global broadcast to The Glenlivet fans on www.theglenlivet.com and on the brand’s Facebook page.
Nikki Burgess, for The Glenlivet, said: “The Glenlivet is famous for its smooth, full bodied flavour and with the launch of The Glenlivet Alpha we’re excited to be exploring this in an original way. This is the first time anyone has launched a ‘blind’ whisky in this way and we are confident that this innovative campaign will excite whisky drinkers and help them to truly appreciate single malt and understand the flavours they taste in The Glenlivet’s award-winning range.”
With only 3,500 bottles available worldwide, The Glenlivet Alpha will not be available for long!
Look to be paying around £95 in the UK.
| Supplier | Brand | % Fall |
Price Diff. | Price NOW | Price BEFORE |
|---|---|---|---|---|---|
The Whisky Exchange
|
Springbank 25 Year Old Campbeltown Single Malt Scotch Whisky (70cl) |  -11% |
(£ -51.00) | £ 399.00 | |
The Whisky Barrel
|
Caperdonich 30 Year Old Director's Cut () | -10% |
(£ -17.19) | £ 162.80 | |
The Green Welly Stop
|
Highland Park Loki (70cl) | -6% |
(£ -7.00) | £ 119.00 | |
The Whisky Exchange
|
Haig & Haig / Bot.1940s / Spring Cap Blended Scotch Whisky (75cl) | -71% |
(£ -250.05) | £ 99.95 | |
The Drink Shop
|
Blantons – Gold 70cl Bottle (70cl) | -6% |
(£ -4.22) | £ 61.33 | |
Master of Malt
|
Yoichi 10 Year Old Single Malt Whisky (70cl) | -2% |
(£ -1.32) | £ 54.18 | |
The Drink Shop
|
Chivas Regal – 18 Year Old 70cl Bottle (70cl) | -13% |
(£ -7.68) | £ 49.77 | |
The Drink Shop
|
Blantons – Original 70cl Bottle (70cl) | -6% |
(£ -2.96) | £ 43.24 | |
Master of Malt
|
Caol Ila 1998 – Connoisseurs Choice (Gordon and MacPhail) Single Malt Whisky (70cl) | -7% |
(£ -3.14) | £ 40.61 | |
The Whisky Barrel
|
Ben Nevis Mcdonald's Traditional 185th Anniversary () | -47% |
(£ -34.90) | £ 40.09 | |
The Green Welly Stop
|
Ledaig 1993 Private Collection St Joseph Wood Finish (70cl) | -11% |
(£ -4.34) | £ 36.76 | |
Master of Malt
|
Johnny Drum Private Stock 15 Year Old Bourbon Whiskey (70cl) | -2% |
(£ -0.85) | £ 36.52 | |
The Drink Shop
|
Blantons – Special Reserve 70cl Bottle (70cl) | -6% |
(£ -2.14) | £ 31.01 | |
The Drink Shop
|
Whyte And Mackay – The Thirteen 70cl Bottle (70cl) | -14% |
(£ -3.39) | £ 20.80 |
Port Ellen 1979 / 24 Year Old / 3rd Release (2003) Islay Whisky
70cl / 57.3% / Distillery Bottling – The eighth release sold out in a few days and the first edition now commands about a grand if you can find it, so this is a bargain. Classic PE kippers ‘n’ slippers character, with plenty of grunt from the high alcohol.
Price: £ 799.00 BUY IT NOW from The Whisky Exchange
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