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Chivas Announces It’s Own ‘Grand Design’

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New Speyside distillery proposed by Chivas Brothers

New Speyside distillery proposed by Chivas Brothers

Chivas Brothers has unveiled plans for it’s own ‘Grand Design’ by announcing plans to build a new malt whisky distillery on the banks of the River Spey near Carron in Speyside.

The new distillery will occupy the site of the silent Imperial Distillery which was mothballed in 1998 and was bought by Chivas Brothers in 2005.

The goal for the new plant is to supply Speyside malt whisky for Chivas Brothers blended whiskies.

Kevin Mc.Cloud would be pleased to hear that they intend to use the latest innovation and environmental expertise, such as heat recovery technology, to provide a modern, eco working environment.

If it all goes ahead, you’ll be able to get a good look at the new distillery from the nearby Speyside Way walking trail, so the aim is to make the distillery blend in with the surrounding countryside.

For now, all we have at the moment is some very nice computer graphics which, I think, look very nice.

Hopefully, Kevin would agree.

It must be a computer image - it's not raining!

It must be a computer image - it's not raining!

This news follows in the wake of earlier news when Chivas said they will grow its malt whisky distillation capacity by 25% by April 2013 with the additional re-opening of Glen Keith distillery and expansions at four existing Speyside distilleries.

It also increased the capacity of The Glenlivet Distillery by 75% in 2010 in light of increasing sales of the global No 2 single malt.

Chivas – Investment Plans And The Reopening Of Glen Keith Distillery

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Operations manager Hamish Proctor looks over plans by Chivas Brothers to reopen Glen Keith Distillery in Speyside.

Operations manager Hamish Proctor looks over plans by Chivas Brothers to reopen Glen Keith Distillery in Speyside.

Chivas Brothers has revealed plans for a new bottling hall that will open in Paisley this summer.
It will increase the emphasis on hand-bottling for prestige and ultra-prestige editions such as Chivas Regal 25, The Royal Salute range and other high-end limited editions of The Glenlivet and Ballantine’s.

Malt whisky distillation capacity will also be increased, with expansions at Glenallachie, Glentauchers, Tormore and Longmorn distilleries and the reopening of Glen Keith distillery in April 2013.

This will result in a 25% capacity increase across 2012 and 2013. In addition, new heat recovery technology is also being introduced to make stills 25% more efficient.

Christian Porta, Chairman and CEO of Chivas Brothers said: “We are committed to a capital expenditure of £40 million annually to further increase our distillation capacity and production facilities. This investment, allied to strong market growth, a continued commitment to innovation and the best suited portfolio to target the most profitable opportunities, will provide the basis for future value growth for our company.”

Cuba Gooding Jr. Backs Chivas Regal’s Campaign to Raise Awareness of Filmaid International

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Cuba Gooding Jr.

Cuba Gooding Jr. ©Olivia Arthur/Magnum Photos

Chivas Regal, the official sponsor of the 65th Festival De Cannes, announced a new global fundraising programme with FilmAid International.

To mark the first year anniversary of the Chivas Regal FilmAid partnership, Chivas unveiled a new short film documenting the amazing work of FilmAid focussing on a FilmAid project at the Kakuma Refugee Camp in Kenya.

FilmAid is a non-profit organisation that uses the power of film and media to transcend language and literacy, bringing life-saving information, psychological relief and much-needed hope to refugees and other communities in need.

Oscar winning actor and FilmAid supporter, Cuba Gooding Jr., joined FilmAid UK Chair Iliane Ogilvie Thompson and Chivas Regal Brand Director, James Slack on stage for an exclusive screening of the new short film commissioned by Chivas.

(left to right) Iliane Ogilvie Thompson, Cuba Gooding Jr. and James Slack

(left to right) Iliane Ogilvie Thompson, Cuba Gooding Jr. and James Slack ©Olivia Arthur/Magnum Photos

The film was also supported by an exhibition of images captured during filming by distinguished Magnum Photos photographer, Olivia Arthur.

Cuba Gooding Jr. praised FilmAid’s unique work in using the power of film to bring hope and joy to refugees. He said: “Communities in crisis need information and empowerment. FilmAid provides both through the power of film, and I am delighted to be here to support their work and the generosity of Chivas Regal.”

Cuba was in Cannes for a special screening of the film, Red Tails, which he stars in and which tells the true, heroic story of the Tuskegee airmen. He was joined by George Lucas, director Anthony Hemingway, and producer Rick McCallum for a special screening on the Cinema de la Plage.

James Slack, Chivas Regal Brand Director, said, “After a successful first year of the partnership, we are delighted to reaffirm our commitment to FilmAid. Generosity of spirit lies at the heart of the Chivas brand and we are proud to play a continued role in providing financial support to projects worldwide.”

“The FilmAid film will help kick-start our fundraising plans for the year ahead but equally as important raise awareness of the charity’s amazing work by bringing FilmAid’s inspirational story to Cannes.”

Caroline Baron, FilmAid Founder, said, “FilmAid was formed in 1999 with the belief that movies could have a healing effect on refugees and displaced people, specifically those fleeing war in Kosovo.”

“More than a decade later, FilmAid’s work exhibiting and producing educational and inspirational films is thriving in communities affected by war and natural disaster in Haiti, Kenya, Thailand and beyond. Our work would not be possible without the generous support of organizations like Chivas Regal. We are deeply grateful.”

Royal Salute Launches Limited Edition Diamond Jubilee Bottle

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Royal Salute Diamond Jubilee Limited Edition

Royal Salute Diamond Jubilee Limited Edition

Created in 1953 to mark the coronation of Queen Elizabeth II, Royal Salute is this year continuing with tradition by celebrating the Queen’s 60 year reign with the launch of the Royal Salute Diamond Jubilee Limited Edition.

In keeping with the Diamond Jubilee theme, the porcelain flagon is finished with a rich, royal blue glaze. Presented in a hand-crafted display box that elegantly showcases the bottle, Royal Salute Diamond Jubilee will have a strong on-shelf presence in over 20 markets, with innovative retail displays, inspired by the light-reflective qualities of a diamond, highlighting the exceptional quality of the whisky within.

Neil Macdonald, Global Brand Director for Royal Salute, says: “Royal Salute was originally created to mark the coronation of Queen Elizabeth II. We are therefore delighted that this Royal Salute Limited Edition will celebrate the Diamond Jubilee – as it is only the second time in history that this milestone has been achieved by a British monarch.”

Royal Salute Diamond Jubilee is a limited edition that will only be available in 2012 during the Jubilee celebrations.

Unfortunately, no tasting notes are available at the present time.
Boo!
Yummy bottle though! 😉

Burns Night Extravaganza with The Whisky Exchange at Vinopolis

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Burns Night Extravaganza with The Whisky Exchange at Vinopolis

Burns Night Extravaganza with The Whisky Exchange at Vinopolis

The Whisky Exchange and Vinopolis present…
Burns Night Whisky, Food & Fun, with Simon & Franchi from Simply Whisky.
Wednesday 25th January, 7:00pm

Yes, it’s that time of the year again. Not that we have any complaints!

The annual Whisky Exchange Burns Night Whisky celebration has enlisted the fine services of Simon Roser and Franchi Ferla from Simply Whisky.com – a Scottish duo who are virtuosos in the art of tongue-in-cheek entertainment.
Simon & Franchi’s tasting in Vinopolis at the start of 2011 went down a storm and ranks as one of the best (and funniest) tasting evenings The Whisky Exchange has ever held.

Simon & Franchi will be bringing with them pipers, drummers, live music and of course a few extra surprises to keep you all in fine spirits throughout the evening.
Of course, no Burns Night would be complete without just a little Highland dancing, so to that end an invite has gone out to Licence to Ceilidh. They will be coming along to the dinner and be on-hand to teach you a few moves and set the night off!

There's a great line-up of drams to keep you in fine spirits for this delightful evening!

There's a great line-up of drams to keep you in fine spirits for this delightful evening!

Don’t worry! … you don’t have to be wearing a kilt or a ballgown on the night – there’s no dress code for the dinner, but don’t forget your dancing shoes!

You will be greeted on arrival with a whisky cocktail, before each course of the dinner is matched with a different whisky and accompanied by wine, beer and soft drinks. After dinner there will be a free bar sponsored by Chivas Brothers to accompany the dancing, open until 11:30pm with carriages at midnight.

The Whisky Exchange has put together a great line-up of drams to keep you in fine spirits for this delightful evening:-

* Chivas Brothers will be starting the evening by showing off some cocktails as well as running the post dinner bar featuring the middleweight champion of Speyside – The Glenlivet
* They will also be behind the delicious pairing of Scapa 16 year old with Cock-a-Leekie soup.
* Whyte & Mackay are beefing up the main course of Haggis, Neeps & Tatties with a little Isle of Jura 16 year old
* Glenfiddich will be on hand to wash down your Clootie Dumplings with a goodly dose of the 14 year old Rich Oak.
* For the final dram of the meal, we’ll be serving coffee with the Isle of Skye’s finest malt, the Talisker Distiller’s Edition.

Tickets are priced at £89 per person, and full tables of 8 are available at a 10% discount if you are looking for a corporate / party booking.
They are available by calling Vinopolis directly on +44 (0)20 7940 8300, or online.

The 21 Bottle Royal Salute

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Royal Salute - $200,000 and it's yours

Royal Salute - $200,000 and it's yours

With only 21 bottles up for grabs (well 20 actually) and a price tag of £122,000, the Royal Salute from Chivas Brothers must rank as one of the most expensive whisky packages to date.

I say ‘package’ because an awfully big chunk of the price of this whisky is the cost of the flagon the whisky comes in, rather than the liquid itself.

The world’s only exclusively prestige Scotch whisky range, Royal Salute, has crafted a blend so rare that only one man in the world has tasted it – creator and Master Blender, Colin Scott.

‘Tribute to Honour’ has been introduced to pay homage to the oldest crown jewels of the British Isles: The Honours of Scotland. The narrative of the Honours comprises glorious legends and intrigue and remains a powerful and inscrutable ode to Scottish history. Royal Salute Tribute to Honour marks a historical pinnacle in whisky making.

The most exquisite, precious and scarce whiskies used to create Tribute To Honour, have been carefully selected from the Royal Salute Vault at Strathisla. Expertly blended by Colin Scott, just 21 bottles of Tribute to Honour have been created and also mark the pinnacle of Colin’s 21 years of expertise in blending.

Explains Colin, “Chivas Brothers has a phenomenal archive of high-aged whiskies, some of which, after decades of careful maturation, have acquired a rich intensity and deep concentration of sumptuous characters. It is these very few whiskies which I have personally selected to compose Tribute To Honour – this opulent and rarest of blends.”

Fittingly, only the finest aged whiskies – at least 45 years old – are presented in the spectacular bejeweled bottle, dressed by Garrardin flawless diamonds and shimmering gold.

As the world’s oldest jeweller to royalty Garrard has embellished the Royal Salute Tribute to Honour flagon – hand cast and perfected, black porcelain – with 413 flawless white and black diamonds. Some of these exquisite jewels form the shape of the Sword of State: one of the trilogy of treasures that are The Honours of Scotland. Set in gold and silver, 22 carats of gemstone adorn the decorative collar and stunning flagon’s visage. Golden lions sit either side of the diamond encrusted sword.

Craftsman at Garrard have spent days perfecting each flagon by hand. The prestigious jeweller has served six successive British monarchs and pays tribute to the ancient Scottish Sword of State as its landmark.

Each flagon of Royal Salute Tribute to Honour will be available from September 2011. The bottles are individually numbered and priced at $200,000 (about £122,000) . One of the 21 bottles will be kept in the Royal Salute Vault.

About Royal Salute
The pinnacle of Scotch whisky, award-winning Royal Salute was first created as a tribute by Chivas Brothers to Her Majesty Queen Elizabeth II upon her coronation in 1953. This defining luxury whisky has a very powerful and sophisticated style, and has become the world’s leading luxury Scotch whisky brand.

Royal Salute has a long legacy of paying tribute to nobility and leadership, it is part of the brand’s DNA

• 1953: Royal Salute created to pay tribute to Her Majesty the Queen’s coronation
• 2003: Royal Salute 50 Year Old launched for the 50th anniversary of the coronation, also paid tribute to Sir Edmund Hillary’s and Sir Tensing Norgay’s on the anniversary of their successful ascent of Everest
• 2005: Royal Salute 38 Year Old launched – a tribute from Scotland, inspired by the Stone of Destiny
• 2010: Royal Salute 62 Gun Salute launched paying tribute to the craftsmanship of four master blenders who have safeguarded the Royal Salute legacy
• 2011: Royal Salute Tribute to Honour launched, the most notable and compelling symbols of Scottish royalty

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