April 11, 2019 — Malthound

A pack of goodies for the virtual tasting event at the Campbeltown Tasting!

The Scotch Malt Whisky Society is bringing together Society members from across Europe as they host their second Virtual Tasting!

Streamed live from the Ardshiel Hotel at the Campbeltown Malts festival. John McCheyne will be joined by his glamourous assistant Matt Bailey – all the way from their Australian branch – to host a tasting of five exclusive festival bottlings from Speyside, Islay and, of course, Campbeltown.

Join in on the festival celebrations at home, buy their Festival Discovery Pack and tune into the tasting. Or better still, gather friends at home and hold your own event. They’ll be streaming live on their Facebook page on the night.

The tasting will happen live on Wednesday, 22 May at 7.00pm (GMT). Don’t worry if you’ve missed the stream or won’t be able to make it in the moment as all the content will be available afterwards on both Facebook and YouTube.

Hurry – Only a limited number of sample packs are available!

The Discovery Pack includes five 25ml bottles:

9.161 Cream tea at the patisserie Flavour Profile: Sweet, Fruity & Mellow Region: Speyside Age: 11 years

10.168 Cuquillo black olives Flavour Profile: Oily & Coastal Region: Islay Age: 13 years

29.260 A visceral, elemental experience Flavour Profile: Deep, Rich & Dried Fruits Region: Islay Age: 19 years

30.106 Succulent, scintillating and substantial Flavour Profile: Deep, Rich & Dried Fruits Region: Speyside Age: 21 years

93.108 Earthy and masculine Flavour Profile: Lightly Peated Region: Campbeltown Age: 10 years

Price £35.00
ONLY 300 AVAILABLE

For those of you lucky enough to be at the festival, you can join this special tasting in person, where one of their amazing ambassadors will be on hand to help you through the drams. Tickets include their Festival Discovery Pack with five celebratory drams from their Speyside, Campbeltown and Islay festival bottlings.

To join in – Simply buy a pack, or sign up to membership with the 5 dram tasting pack. Make sure you and your friends are all set with your glassware and download a tasting mat for printing out!

‘The Bartenders’ Gathering’

Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled the next instalment of its successful advertising platform, ‘Taste, That’s Why’. The new campaign, titled ‘The Bartenders’ Gathering’, launches across television, digital and social media in Germany from April 2019, ahead of a wider global roll-out later this year.

In line with the recent ‘Scully Was to Blame’, ‘Coopers’ and the ‘The Case of the most Unusual Case’ creatives in the series, the new television film is inspired by another true story about Jameson. ‘The Bartenders’ Gathering’ has been created by TBWA Dublin under the helm of John Kane, Executive Creative Director, produced in Ireland and directed by Stink Films’ Anthony Mandler, whose recent portfolio includes work for Apple, Nike and Adidas.

Set in modern Dublin in 2016, the commercial tells the true story of the 200 bartenders from around the world that gather in Dublin each year for the Jameson Bartenders’ Gathering; a three-day immersive and educational summit for bartenders to hone their skills, learn about Jameson and the history of Irish whiskey, and explore the rich culture of modern Ireland. This commercial retraces the memorable experiences that the group had and the connections they made, with an unexpected twist in the story.

Jameson invited 50 real bartenders from Ireland and around the world to star in the film to add authenticity to the creative. The TV spot is supported by an integrated social campaign that tells documentary-style true stories of the three bartenders who stayed behind and also delves further into stories of bartenders from places such as Spain, Germany and South Africa.

Last year, we put the unique, smooth taste of the Jameson family center-stage through our ‘Taste, That’s Why’ campaign and the feedback that we have received from bartenders, whiskey lovers and premium spirits drinkers alike has been exceptional.

As we unveil the next chapter in the ‘Taste, That’s Why’ story, we wanted to highlight Jameson’s revered position among bartenders as they have been instrumental to our success in the USA and around the world over the past 29 years.

The new spot conveys the true spirit of the annual Bartenders’ Gathering in a high octane but light-hearted manner with a twist of Irish humour – it’s exactly what you’d expect from Jameson, and will help us to further build the profile and personality of the brand supporting equity growth into the future.
– Simon Fay: International Marketing Director at Irish Distillers

We discovered this story after a fateful meeting with a bartender from Cameroon. It was almost too good to be true… it’s definitely true to the Jameson brand’s core purpose of connecting people.

The Bartenders’ Gathering’ will be unveiled in Germany in April, ahead of its introduction to other key Irish whiskey markets throughout 2019 and beyond.
– John Kane: Executive Creative Director TBWA