• Home
  • SMWS
    • The SMWS Advent Calendar 2023!
    • SMWS New Wave Mavericks!
    • The SMWS Advent Calendar Countdown 2022!
  • Special Offers
  • New Arrivals
    • Master Of Malt
    • The Whisky Exchange
    • The Whisky Barrel
    • Tyndrum Whisky
    • Cognac
    • Gin
    • Rum
    • Vodka
    • Brandy
    • Tequila
  • Whisky Diary
  • Whisky Related
    • List of Malts
    • LAPHROAIG LIVE 2015
    • LAPHROAIG LIVE 2014
  • Other Spirits
    • Cognac
    • Gin
    • Rum
    • Vodka
    • Brandy
    • Tequila

Malthound

Whisky & Spirits Blog | Compare Buy Enjoy

  • Bluesky
  • Email
  • Facebook
  • Instagram
  • Twitter
  • Campbeltown
    • Glen Scotia
    • Hazelburn
    • Kilkerran
    • Longrow
    • Springbank
  • Highland
    • Highland: A – F
      • Aberfeldy
      • Balblair
      • Ballechin
      • Ben Nevis
      • Ben Wyvis
      • Blair Athol
      • Brora
      • Clynelish
      • Dalmore
      • Dalwhinnie
      • Deanston
      • Edradour
      • Fettercairn
    • Highland: G
      • Glen Albyn
      • Glen Garioch
      • Glen Ord
      • Glencadam
      • Glenesk
      • Glengoyne
      • Glenlochy
      • Glenmorangie
      • Glenturret
      • Glenugie
      • Glenury Royal
    • Highland: H – M
      • Hillside
      • Inchfad
      • Inchmoan
      • Inchmurrin
      • Lochside
      • Millburn
    • Highland: N – Z
      • North Port
      • Oban
      • Old Pulteney
      • Royal Lochnagar
      • Stronachie
      • Teaninich
      • Tullibardine
  • Island
    • Arran
    • Highland Park
    • Isle of Jura
    • Ledaig
    • Scapa
    • Talisker
    • Tobermory
  • Islay
    • Islay: A – I
      • Ardbeg
      • Big Peat
      • Bowmore
      • Bruichladdich
      • Bunnahabhain
      • Caol Ila
      • Finlaggan
      • Ileach
      • Islay Whisky
    • Islay: J – Z
      • Kilchoman
      • Lagavulin
      • Laphroaig
      • Octomore
      • Port Askaig
      • Port Charlotte
      • Port Ellen
      • Smokehead
  • Lowland
    • Auchentoshan
    • Bladnoch
    • Dunglass
    • Glen Flagler
    • Glenkinchie
    • Inverleven
    • Kinclaith
    • Ladyburn
    • Linlithgow
    • Littlemill
    • Rosebank
    • St. Magdalene
  • Speyside: A – F
    • Speyside: A
      • Aberlour
      • Allt-A-Bhainne
      • An Cnoc
      • Ardmore
      • Auchroisk
      • Aultmore
    • Speyside: B
      • Balmenach
      • Balvenie
      • Banff
      • Benriach
      • Benrinnes
      • Benromach
      • Braes of Glenlivet
      • Braeval
    • Speyside: C – F
      • Caperdonich
      • Cardhu
      • Coleburn
      • Convalmore
      • Cragganmore
      • Craigduff
      • Craigellachie
      • Dailuaine
      • Dallas Dhu
      • Dufftown
  • Speyside: G – Z
    • Speyside: G
      • Glen Elgin
      • Glen Grant
      • Glen Keith
      • Glen Mhor
      • Glen Moray
      • Glen Spey
      • Glenallachie
      • Glenburgie
      • Glendronach
      • Glendullan
      • Glenfarclas
      • Glenfiddich
      • Glenglassaugh
      • Glenisla
      • Glenlivet
      • Glenlossie
      • Glenrothes
      • Glentauchers
    • Speyside: H – O
      • Imperial
      • Inchgower
      • Knockando
      • Linkwood
      • Loch Dhu
      • Longmorn
      • Macallan
      • Macduff
      • Mannochmore
      • Miltonduff
      • Mortlach
    • Speyside: P – Z
      • Pittyvaich
      • Pride of Strathspey
      • Royal Brackla
      • Speyburn
      • Speyside
      • Strathisla
      • Strathmill
      • Tamdhu
      • Tamnavulin
      • The Singleton
      • Tomatin
      • Tomintoul
      • Tormore
  • World Whiskies
    • American
    • Australian
    • Canadian
    • Dutch
    • English
    • Finnish
    • French
    • Indian
    • Irish
    • Japanese
    • New Zealand
    • South African
    • Swedish
    • Welsh
  • Blended Whiskies
You are here: Home / Archives for Drambuie

Drambuie Reveals An Extraordinary New Direction

November 29, 2011 by Gary Leave a Comment

Drambuie Reveals An Extraordinary New Marketing Campaign

Drambuie Reveals An Extraordinary New Marketing Campaign

DRAMBUIE has premiered its exciting global marketing campaign: A TASTE OF THE EXTRAORDINARY with London getting the first glimpse of the international campaign.

The result of 12 months work and research on both sides of the Atlantic, the new creative territory marks a major departure for Drambuie as it drives forward to the next stage of its rejuvenation and aims to attract a new generation of drinkers. Building on the success of the new bottle design introduced in 2009, the campaign will be rolled out globally in 2012, with Greece, Chile and the UK introducing A Taste of the Extraordinary in 2011.

Developed by London-based creative agency Sell!Sell!, A Taste of the Extraordinary will challenge consumers to re-evaluate their perception of the brand as a drink choice, making it more accessible and appealing.

With an infinite, moonlit, monochrome landscape the Drambuie bottle and amber liquid is emphasised in sharp relief. Artistic influences from Dali to Escher have helped to inform this incredible, surreal landscape. The creative campaign brings an element of intrigue; crafting a new brand world that tempts consumers to explore and discover the depth and unique taste of Drambuie.

London residents and visitors will receive a preview of the new campaign in the run up to this Christmas, with posters appearing across the London Underground, along with 300 branded taxis in the eye-catching black and white zigzag design and bottle shot.

The photography commissioned for the new advertising campaign is by London based photographer John Ross. John is best known for his award-winning album artwork photography for the Pet Shop Boys, Manic Street Preachers, Spiritualised and DJ Shadow. Most recently he shot the striking Crouch, Touch, Pause, Engage in time for the Rugby World Cup Final.

What is DRAMBUIE?
It’s a unique blend of aged Scotch whisky, species heather honey and herbs, the Drambuie recipe was created more than 260 years ago exclusively for Prince Charles Edward Stuart of Scotland.

The first commercial production of Drambuie took place in Edinburgh 1909 and became popular internationally as it was taken abroad by the Scottish Regiments in the two World Wars.

In the USA post prohibition, it became synonymous with the classic cocktail The Rusty Nail. Today it’s enjoyed neat, over ice and as a long refreshing drink mixed with soda, ginger beer or ginger ale.

You can buy Drambuie Malt Whisky from:-

  • The Whisky Exchange
  • Master of Malt
  • Edencroft Fine Wine & Spirit Specialists
  • Abbey Whisky
  • The Drink Shop
  • Whisky Online

Filed Under: Abbey Whisky, Drambuie, Edencroft Spirit Specialists, Master of Malt, News, The Drink Shop, The Whisky Exchange, Whisky Online

Dream Drams at the Whisky Exchange Whisky Show

September 25, 2011 by Gary Leave a Comment

The Whisky Exchange WHISKY SHOW

As The Whisky Exchange (TWE) Whisky Show gets ever closer (7th and 8th October 2011), the folks at the Whisky Exchange are now able to release their most up to date list of Dream Drams that their exhibitors will be providing for tasting at the Show.

And what a list it is!

So, here’s a quick reminder of how the Dream dram tokens system works:-

• All Visitors will be given two Dream Dram tokens on arrival at the Show.
• Additional Dream Dram tokens can be purchased during the day at £10 each
• These tokens can be exchanged for Dream Drams at participating stands throughout the Show
in the following way:-

1. For whiskies with an RRP of up to £1000 = 1 Dream Dram token
2. For whiskies with an RRP of up to £2000 = 2 Dream Dram tokens
3. For whiskies with an RRP of £2000+ = 3 Dream Dram tokens

Well that’s the technical details over with but the question on everyone’s dramming tasting lips are:

“Which to choose?”

Here’s the list of confirmed Dream Drams so far:-

Brand Dream Dram RRP Tokens
Required
Auchentoshan Auchentoshan 1957 50yo
£2550
3
Balblair Balblair 1965
£1195
2
Balvenie Mystery Dram Balvenie Mystery Dram
£n/a
1
Benriach Benriach 1971
£409
1
Benromach Benromach 1969 Sherry
£395
1
Bowmore White Bowmore 1964
£2425
3
Bunnahabhain Bunnahabhain 1980
£325
1
Chieftain’s Chieftain’s Springbank 1968 40yo
£950
1
Dalmore Dalmore Astrum
£1500
2
Dalmore Dalmore Aurora
£3000
3
Drambuie Drambuie Jacobite
£3500
3
Fettercairn Fettercairn 40yo
£750
1
Glendronach Glendronach 1971
£429
1
Glenfiddich Glenfiddich 1974
£500
1
Glenglassaugh Glenglassaugh 1966 45yo
£1499
2
Glenglassaugh Glenglassaugh 1968 Legacy
£440
1
Glengoyne Glengoyne 40yo
£3750
3
Glenlivet Glenlivet 1964 Cellar
£899
1
Glenlivet Glenlivet 1959 Cellar
£1999
2
Glenrothes Glenrothes John Ramsay
£699
1
Highland Park Highland Park 40yo
£815
1
Isle of Jura Isle of Jura 1976
£499
1
Isle of Skye Isle of Skye 50yo
£950
1
Johnnie Walker The John Walker
£2250
3
Macleod’s Macleod’s Glen Grant 1954
£3000
3
Midleton Midleton 1973 30yo
£1200
2
Old Pulteney Old Pulteney 40yo
£tbc
2
Tomatin Tomatin 1973
£499
1

We’re sure you’ll agree that the above list represents an astonishing selection of some of the finest liquids ever distilled. There’s brand new or unreleased exclusives such as Old Pulteney 40yo, Glenglassaugh 1966, Glenfiddich 1974 and Drambuie Jacobite (made with 45 year-old Speyside malt, this is surely the poshest whisky liqueur ever released).

Meanwhile, they also have a range of classic older bottlings from the yesteryears of some of the world’s greatest distilleries, including Bowmore, Glenlivet, Auchentoshan and Midleton, plus arguably the greatest blended whisky ever released: The John Walker.

Finally, visitors to the previous events will be delighted to hear that plenty of favourites from previous events will be returning for 2011, including 40 year-old drams from Highland Park, Springbank and Glengoyne – the latter of which won Dram of the Festival at last year’s Whisky Show.

More details and a full list of exhibitors at the Show are available at whisky-show.com.

THE WHISKY EXCHANGE WHISKY SHOW 2011
Vinopolis, 1 Bank End, SE1, LONDON
7th and 8th October 2011

Filed Under: Auchentoshan, Balblair, Balvenie, Benriach, Benromach, Bowmore, Bunnahabhain, Dalmore, Drambuie, Fettercairn, Glendronach, Glenfiddich, Glenglassaugh, Glengoyne, Glenlivet, Glenrothes, Highland Park, Isle Of Jura, Macleod's, News, Old Pulteney, The Whisky Exchange, The Whisky Show, Tomatin

Drambuie wins TWO Gold Medals

October 21, 2010 by Gary Leave a Comment

Drambuie 15

Drambuie 15

Drambuie is celebrating winning two Gold Medals in the prestigious Drinks International Travel Retail Excellence Awards (that’s quite a mouthful!) at Travel Retail Masters (TFWA) in Cannes for its new innovative addition to its Travel Retail range – Drambuie 15 year old.

Drambuie 15 was awarded Gold Medals in two of the most sought after categories, Best Drinks Launch at TFWA Cannes 2010 and Best Drinks Launch of the Year.

Success in the high-status awards follows last year’s Gold Medal, also in the Best Drinks Launch at TFWA category, for Drambuie’s premium Travel Retail exclusive The Royal Legacy of 1745.

In addition, Drambuie 15 received Silver Medal recognition from both The Spirits Business Travel Retail Awards and Travel Retail Masters Awards, winning medals in the Best Travel Retail Liqueur and Best Liqueur categories 2010 respectively.

Designed to appeal to Malt Whisky drinkers, Drambuie 15 is a connoisseur expression of Drambuie, drawn from the company’s finest selection of 15 Year Old Speyside Malts. Selected for their soft, complex fragrance and flavour, the rare Speyside Malts ideally complement and balance the herbs and spicy aromas of Drambuie’s famed secret recipe.

DRAMBUIE 15 Tasting Notes
SERVE: To sip and savour, neat or over ice.

NOSE: Drambuie aromatic citrus spice, overlaid with fragrant grassy and butterscotch notes – characteristic of aged Speyside Malt.

FLAVOUR: Velvet soft mouthfeel – fragrant citrus lemongrass tang gives way to complex warming malty notes of butterscotch, berries and heather.

FINISH: Shortbread, fresh herbal notes and the unmistakable long afterglow of the Drambuie elixir.

History of DRAMBUIE
The elixir at the heart of DRAMBUIE was created more than 260 years ago exclusively for Prince Charles Edward Stuart of Scotland. It is a unique combination of aged Scotch whiskies, heather honey and a blend of herbs and spices – a recipe kept secret since 1745. In the late 19th century the drink became know as “an dram buidheach” – from the Gaelic the drink that satisfies, and was subsequently registered as Drambuie in 1893. The first commercial production of Drambuie took place in Edinburgh 1909, it became the first liqueur to be served in The House of Lords in 1916 and became popular internationally as it was taken abroad by the Scottish Regiments in the 2 world wars.

Filed Under: 15 Year Old, Awards, Drambuie, New Arrivals, News, Speyside, Whisky Liqueurs

SMWS Top Ten Bestsellers

The Scotch Malt Whisky Society




Browse SMWS Low Stock Whiskies

Browse SMWS Whiskies Arranged By Distillery (A - Z)

SMWS – New Whiskies!

The Whisky Exchange

Distilled: Whisky News – Summarised

Distilled: Whisky News - Summarised

Malt Whisky Regions

Scotlands Malt Whisky Regions

Calendar Club

Pour & Sip



Pour & Sip

Drams to your door!

Krystal Web Hosting

Recent Posts

  • Sampling Kilchoman’s 20th Anniversary Cask Series – Classy And Sublime!
  • Tormore is BACK with its first official release under Elixir Distillers!
  • DADS DESERVE DRAMS! Here’s some whiskies that could be a nice fit!
  • Sampling That Boutique-y Whisky Company New Range – I think I’ll have another!
  • “Full-throttle coal scuttle” – The Latest Whiskies From The SMWS!
April 2026
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
27282930  
« May    

Favourite Sites

  • Drink Supermarket
  • drinkaware.co.uk
  • Master of Malt
  • SMWS
  • The Whisky Barrel
  • The Whisky Exchange
  • The Whisky Wire
  • Tweet Tastings
  • Tyndrum Whisky
  • Whiskystats

Tags

10 Year Old 12 year old 15 Year Old 40% 43% 46% 1980 Ardbeg bottle bottled bottling bourbon Bowmore Caol cask casks distillery douglas Glen Glenfarclas Glenlivet Glenmorangie gordon Highland Island Islay laing Laphroaig Lowland Macallan macphail malt range rare refill scotch sherry signatory single Speyside Springbank strength whisky year years

Search

Archives

QR Code

QR Code for malthound.co.uk - scan the image with your smartphone & access malt whisky on the move!

· Whisky & Spirits Blog | Compare Buy Enjoy · About · Contact · Privacy Policy · Terms & Conditions · Copyright © malthound 2026 ·